04/27/2026
The best of my favorite Graphic Design 2 project of the semester.
ASSIGNMENT 5: VISUAL SEMANTICS
“The term Visual Semantics refers to the meaning and manipulation of words (letters) to illustrate an idea, action or the evocation of an image...The word serves a dual purpose, verbal, and pictorial. This involves the arrangement of letters in such a way as to make a word visually self-explanatory—a kind of universal sign language.”
—Paul Rand
Based on the renowned American designer’s concept above, illustrate the name of an artist (their first AND last name) using typography as the main instrument of creation. Your goal is to capture the essence of the artist chosen, whatever you perceive this to be, while pushing the legibility and boundaries of letterforms.
The students used Adobe Fresco, Illustrator, Photoshop, laser-cut matboard, wire, acyclic paint, charcoal, and a recycled Mexican cereal box, respectively.
Can YOU figure out the names of the eight artists my talented introductory-level graphic designers created with their experimental typography?