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More website traffic looks good on a report. But what matters is getting shoppers closer to a vehicle purchase.At Bailey...
10/15/2026

More website traffic looks good on a report. But what matters is getting shoppers closer to a vehicle purchase.

At Bailey Toliver Ford, the website visit index grew from 67.3% to 152.9%. More importantly, the VDP visit index jumped from 34.7% to 222.0% — showing that more shoppers were actively viewing available inventory.

By connecting media, inventory, CRM and sold-customer data, we could see what was actually driving vehicle sales and invest accordingly.

Because the goal isn’t just more traffic. It’s more shoppers moving toward a sale.

Dealerships often spend money on vendors without knowing what is actually delivering results.A proper vendor review star...
10/13/2026

Dealerships often spend money on vendors without knowing what is actually delivering results.

A proper vendor review starts with a few simple questions: What are you paying for? Are you actually using it? What result is it supposed to deliver? Can that result be verified? And what would happen if you removed it?

From there, we review contracts, utilization, overlapping services, tracking, CRM data, sold outcomes, co-op eligibility and total cost — always comparing the right metrics to the right goals.

That’s where we come in. We analyze your third-party vendors, identify unnecessary spending and negotiate better agreements on your behalf.

On average, we save dealers 15%–25% on new vendor agreements.

10/07/2026

In a softer truck market, most stores spend their way out. Got Trucks went the other direction. We audited the third-party expenses and cut approximately $5,000 a month of recurring spend, rebuilt the Vehicle Listing Ad campaigns around real inventory and shopper intent, and tied campaign performance back to sold customers. Sales grew approximately 25% month over month on a smaller budget. Spending more was the easy answer. It was not the right one.

When a shopper searches Google for a vehicle you have in stock, the goal is simple: get them directly to your VDP.That k...
10/05/2026

When a shopper searches Google for a vehicle you have in stock, the goal is simple: get them directly to your VDP.

That keeps the shopper on your website and turns their inquiry into first-party data in your CRM. Third-party listings do the opposite — they place your inventory next to your competitors and then sell the lead back to you.

We help dealers take control by optimizing inventory feeds and segmenting inventory to improve visibility where shoppers are already searching.

The best part? You may already have the budget. We save dealers 15%–25% on average by reducing vendor costs and reinvesting those dollars into advertising they own.

Build your audience. Don’t rent it.

09/11/2026

Bailey Toliver Ford did not need another disconnected campaign. It needed its vendors, media, CRM and reporting working as one system. After restructuring the dealership’s marketing and technology operation, Bailey Toliver Ford approximately doubled sales year over year while maintaining an efficient cost per vehicle sold. Monthly volume moved from 25–30 units to 50–60.

Traffic tells you someone arrived. It does not tell you whether they found a vehicle worth considering. A VDP visit is a...
09/09/2026

Traffic tells you someone arrived. It does not tell you whether they found a vehicle worth considering. A VDP visit is a deeper signal because the shopper is looking at a specific unit, price, mileage, photos and details. Google Vehicle Ads route shoppers straight to that page, where they can call or submit a lead. Build the funnel in stages — sessions, inventory searches, VDP views, calls and forms, appointments, shows, sold — and read the conversion rate between each one. A large drop usually points to a page, inventory, offer, tracking or follow-up problem.

06/11/2026

🚨📈🚨🚨
RIGHT NOW, the automotive industry is facing one of the toughest markets we’ve seen in years:

• Rising costs,
• increased competition &
• consumer behavior changes

have left many dealerships struggling to maintain sales volume.

In as little as 90 days, our clients have consistently gained market share through proven digital marketing strategies built specifically for their dealership.

From paid media and inventory marketing to lead generation and conversion optimization, we focus on what actually moves the needle.

Market conditions may be challenging, but the right strategy can drive growth, leads, and your dealerships’ market share.

Ready to see what your dealership is capable of? DM us “DEALER” to get your free consultation with us today!

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229 McDowell Street
El Paso, TX
79932

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