10/15/2026
More website traffic looks good on a report. But what matters is getting shoppers closer to a vehicle purchase.
At Bailey Toliver Ford, the website visit index grew from 67.3% to 152.9%. More importantly, the VDP visit index jumped from 34.7% to 222.0% — showing that more shoppers were actively viewing available inventory.
By connecting media, inventory, CRM and sold-customer data, we could see what was actually driving vehicle sales and invest accordingly.
Because the goal isn’t just more traffic. It’s more shoppers moving toward a sale.