Touch Mobilizing Shoppers

Touch Mobilizing Shoppers All Mobile Starts with Touch™! We are Consumer-centric marketing strategists Mobilizing Shoppers™ for brands & retailers.

We specialize in Recruiting Shoppers & Creating Loyalty through Personal Mobile Engagement & Relationships We leverage leading-edge technology to connect People, Place, Product...Personally. We are inventive thinkers and avid problem-solvers who are grounded in strategy and dedicated to achieving business objectives. We merge our world-class brand experience and shopper marketing with leading-edge

technology to create unique shopper marketing solutions. Partnering with leading-edge technology. At Touch, we confess we have a passion for shopping and technology. We have broad and deep marketing & business experience from large corporations to small companies: The Coca-Cola Company, Global Ad Agencies (General & Multicultural) and HighBeam Marketing. We are entrepreneurs – nimble & flexible. And of course…we specialize in both established & new beverage ventures given our history with Coca-Cola, many new beverage ventures & our passion for beverages! Specialties
Consumer engagement, shopper marketing, mobile marketing, augmented reality, 3D technology, digital media, social media, CRM, multicultural marketing, youth marketing, media strategy, consumer insights, segmentation strategy, brand identity, beverages, new products & relaunches, strategic planning direction, integrated marketing, brainstorm & ideation, consulting

Pam Negoro, Founder of Touch™

— Gen Z finds shows by scrolling, not streaming. Studios have realized that the best ad for a show is a clip living na...
10/10/2025

— Gen Z finds shows by scrolling, not streaming. Studios have realized that the best ad for a show is a clip living natively in your feed.
But here’s the bigger question: if storytelling is moving from 30-second trailers to 10-second TikToks, what does that mean for every other category?
Could snack brands, beverages, or beauty follow the same model — letting fans discover through clips instead of campaigns?

As millions of viewers scroll instead of stream, studios grapple with a new marketing dilemma: fight or join?

- Just read BCG’s new study on the customer journey—and wow, it really flips the old funnel thinking on its head, as w...
04/11/2025

- Just read BCG’s new study on the customer journey—and wow, it really flips the old funnel thinking on its head, as well as the consumer decision journey.

Instead of a neat path from awareness to purchase, BCG suggests something that feels a lot more real: an influence map. Think about it—consumers don’t move step-by-step anymore. They scroll, stream, search, shop… sometimes all in the same hour.

A few things that stood out to me:
✨ Impulse strategists vs. smart savers. Some people buy on a whim, others research for days. Brands need to meet both where they are.
✨ AI makes it all more personal. GenAI isn’t just a buzzword—it’s helping marketers create content that fits each moment, mood, and mindset.
✨ The funnel isn’t dead—it’s just not enough. We need flexible strategies that can pivot as consumers jump around.

💭 Curious—how are you rethinking the customer journey in your work? Are you still mapping paths, or are you leaning into moments and behaviors instead?
Would love to hear your take.

Marketers must plan their media buys based on what truly drives influence, and they must lean into AI to power ex*****on.

- Just read Emplifi's new Social Pulse Report and a few things hit home 👇💬 1 in 3 consumers expect a brand to respond ...
04/03/2025

- Just read Emplifi's new Social Pulse Report and a few things hit home 👇
💬 1 in 3 consumers expect a brand to respond to DMs
within an hour.
🎯 Most follow brands not just for product updates—but
for deals, offers, and inspiration.
🙌 And trust still grows fastest through user-generated
content.

But here’s what I think is missing: Social isn’t just about broadcasting or responding—it’s about building real community. The kind where people connect with each other, not just the brand.

And the best communities? They’re not built top-down—they grow because the brand creates space for people to show up, share, and be part of something bigger...they are invited!

Worth the read...what do you think?

Consumers primarily follow brands on social media to be aware of their latest deals and promotions, according to Emplifi's latest “Social Pulse” report.

- Generative AI tools are becoming essential to the research and evaluation process. B2B buyers now spend 83% of the...
02/13/2025

- Generative AI tools are becoming essential to the research and evaluation process. B2B buyers now spend 83% of their time researching independently...transforming how they make purchase decisions and transforming the buyer journey. Marketers must rethink their strategies and tactics to capitalize on its benefits while addressing new challenges.

A simulated buyers journey shows how ChatGPT search influences B2B buying through research, decision-making and vendor discovery.

- A Boston Consulting Group (BCG) survey found that 75% of CPG marketing leaders say their biggest challenge is figuri...
02/05/2025

- A Boston Consulting Group (BCG) survey found that 75% of CPG marketing leaders say their biggest challenge is figuring out how to allocate and activate omnichannel investments. To keep up, companies—big or small—need a game plan that brings together targeting, messaging, media buying, promotions, and in-store activation. That means tight coordination across marketing, sales, media, and analytics teams, even for early-stage brands.

hashtag hashtag hashtag hashtag hashtag

The sales and marketing approach that worked well for CPG companies in the past is proving ineffective today. Four principles can help companies adopt a new integrated model.

- AI-generated creative was consistently assessed as more “annoying,” “boring” and “confusing” than ads made through t...
12/17/2024

- AI-generated creative was consistently assessed as more “annoying,” “boring” and “confusing” than ads made through traditional methods. These AI-generated ads risk damaging a sense of authenticity, while creating a negative halo effect around a brand that could dampen perceptions beyond an individual campaign.

Even AI-generated ads perceived as high quality and polished-looking did not leave as memorable an impression as conventional advertising. 

- Not surprising study...today, people expect to receive more from their loyalty programs. People are joining more pro...
12/14/2024

- Not surprising study...today, people expect to receive more from their loyalty programs. People are joining more programs but are less loyal and engaged overall. Companies with top loyalty programs offer more customized, personalized benefits that go beyond points and cash rewards, and they team up with strategic partnerships that enhance a program’s value. I'm sure my loyalty expert friends will have some insightful comments - Mike Ridgewell

Offering points and cash back isn’t enough. To keep people happy, companies must deliver a differentiated experience with personalized benefits and relevant partnerships.

- NBCU and Walmart introduce new shoppable experiences and measurement capabilities around live sports on Thanksgiving...
11/27/2024

- NBCU and Walmart introduce new shoppable experiences and measurement capabilities around live sports on Thanksgiving night. Viewers will be able to directly shop via an on-screen QR code leading to Walmart.com and through NBCU’s new text-to-shop functionality in its Shop the Pod ad format. Advertisers will be provided closed-loop measurement to attribute sales across linear and streaming. I'll be looking for the QR code when I'm watching the Thanksgiving night NFL game to experience for myself.

Walmart Connect is bringing its retail media offering to linear TV for the first time to reach shoppers gearing up for the post-Thanksgiving rush.

- Interesting thought on AI from Tom Fishburne... Homogeneity is ultimately at odds with distinctiveness. As with all ...
11/25/2024

- Interesting thought on AI from Tom Fishburne... Homogeneity is ultimately at odds with distinctiveness. As with all tools, it’s all in how you use them. You can’t break through the clutter by adding to it.

hashtag hashtag

“AI-Generated Homogeneity” - new cartoon and post https://marketoonist.com/2024/11/ai-generated-homogeneity.html

“Homogeneity is ultimately at odds with distinctiveness. As with all tools, it’s all in how you use them.”

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