10/19/2026
Before the Store Becomes a Shipping Dock.
Funny thing about that title: Jim Musco started his career on the dock. The college kid punching in at 4:45 PM, driving the day’s orders out to customers’ doors. Decades later he’s Industry Principal for Retail at Zebra Technologies, and he’ll tell you the dock never left. It just moved to the front of the store. Every lane, every handheld, every back-room folding table is the dock now and the holidays are about to prove it.
Our Matthew Bielak sat down with Jim for the most “oh no, that’s my store” conversation you’ll hear before peak and the freeze set in. A few that’ll land:
The handheld in the back cabinet with a sticky note on it. Jim can name every month it’s sat there. “April, May, June, July, August, September, October.”
Ten lanes across the front, and the team only trusts three. Everyone knows which scanner’s bad, so they just avoid it. As Jim puts it: “It’s not a problem when you only need two devices out of 10. It’s a problem when you need 10 out of 10 and you don’t have time to react.”
FedEx calling a store for the fourth time about a label it can’t scan. Worn printhead, the kind nobody catches until it’s quietly costing orders.
Jim’s rule: be done deploying by the end of September. Already into October? He’s got a triage list for that too.
No deck. No pitch. Just two people who’ve stood in a store in December.
Watch it:
Holiday peak turns stores into fulfillment hubs, and store technolo...