04/16/2026
The shelf is where retail wins or loses.
We just made winning a whole lot easier.
Over the past year, we’ve been hearing the same thing from operators: pricing mismatches, promo timing gaps, and too much manual work at the shelf quietly eating into margin.
At the same time, across the industry, there’s been a clear shift toward ESL as a way to close that gap…bringing pricing at the shelf back in line with the system and reducing those losses.
That’s exactly why we partnered with SOLUM.
SOLUM brings technology and proven scale, with 350M+ ESLs deployed across 50,000+ stores globally.
IW brings what it takes to make it actually work in your environment…from shelf to menu board, across retail, grocery, QSR, and hospitality…not just as another piece of hardware.
Now, we can support an end-to-end ESL rollout…connecting pricing from your systems to the shelf (or menu board), with support from procurement through day-to-day operations.
What that looks like in practice:
• Retail: no more promo lag or pricing mismatches across channels
• Grocery: less time changing tags, fewer pricing errors, and better control over shrink…especially in fresh and perishable categories
• QSR & Hospitality: menu changes happen in real time…not during downtime
Many enterprises are seeing payback with ESLs within 12–24 months. That’s not theoretical….that’s labor capacity unlocked and margin recovered at scale.
If you’re running multiple locations and still relying on paper tags, this is worth a closer look.
Let’s talk about what ESL can do for your operation. Partnership details in the comments below.
