Elkhart Women’s Network

Elkhart Women’s Network This group is women professionals in business. We will lift each other up and support each other!

GUERILLA MARKETING TIP #2 WORKSHOPS Another fun guerrilla marketing strategy for retailers is hosting in-person events ...
01/19/2023

GUERILLA MARKETING TIP #2

WORKSHOPS

Another fun guerrilla marketing strategy for retailers is hosting in-person events at brick-and-mortar locations. For example, Houston-based lifestyle brand Forth & Nomad teaches customers how to make candles in a workshop with complimentary drinks.

Educational events have become a popular way for retailers to build awareness for their brand and products. During the workshop, customers learn step by step how to make a candle, plus how to mix different scents and create a truly unique candle for the home.

After the workshop, you can browse the shop & or grab a complementary coffee.

Workshops are a great example of guerrilla marketing applied in a simple way. Most people have owned a candle in their day, but Forth & Nomad’s class creates an interactive, educational experience with like-minded candle enthusiasts.

💡 TAKEAWAY: Run online or in-person workshops that teach customers how to use (or create) your products. This builds your reputation as a brand who cares about their products and is knowledgeable about them.

Guerilla Marketing Tip #1: FREE SAMPLES Samples are a surefire way of getting your products into the hands of consumers...
01/17/2023

Guerilla Marketing Tip #1:
FREE SAMPLES

Samples are a surefire way of getting your products into the hands of consumers. I once had a part-time gig promoting products in local grocery stores. I’d give away samples of yogurt, coffee, chocolate bars—whatever I was assigned.

One product could be turned into several samples and, on good days, I could sell out the entire stock of product. It was a lot easier to sell to people once they tried it out. Plus the products I used were written off as a marketing expense.

This reinforced two things:

People love free stuff.
People, after being given something, might feel obligated to give you something back—like a few minutes of their time to be educated about your product.

You can apply a similar approach on a larger or smaller scale, giving away samples at events or fairs where the right people will be in attendance—or finding a handful of influencers to endorse your product if they like it. You can even establish co-marketing partnerships to distribute your samples alongside another brand’s products.

Snack brand Made with Local uses free samples and partnerships to get people talking about it. Sheena Russell, its founder and CEO, says, “Because we are a product/food brand, we’ve had fun using Instacart to ship gifts—samples of our product—to people that we’ve recently chatted with about Made with Local. This could be business contacts, potential buyers, etc.”

💡 TAKEAWAY: Make sure your samples incorporate enough information for consumers to potentially find you online later. And use any opportunities while you’re on the ground selling to educate as many people as you can.

01/16/2023

Planning an event for getting those New Year Business Resolutions on 🔥 FIRE!

👀🫡Looking for a meeting space for 15-20 people in the Elkhart area.

Please message me with some ideas of meeting spaces.

Thank you!

Guerrilla Marketing….have you heard the term before? What is it and how can it work for my business? This week let’s lea...
01/16/2023

Guerrilla Marketing….have you heard the term before?

What is it and how can it work for my business?

This week let’s learn Guerrilla Marketing 😀

If you have any tips and tricks post ⬇️below.

Ladies! Tax season is quickly approaching, don’t be caught off guard when it comes to tax time. Now is the time to start...
01/15/2023

Ladies! Tax season is quickly approaching, don’t be caught off guard when it comes to tax time.

Now is the time to start gathering your tax info to get the best return possible.

Welcome to the NEW and IMPROVED EWN page! Please share this page with other women in the Elkhart, IN area. I promise to ...
01/14/2023

Welcome to the NEW and IMPROVED EWN page! Please share this page with other women in the Elkhart, IN area.

I promise to uphold truth, empowerment, faith, information, support to all women who join this page and organization.

It’s always been my passion to empower other women in business and that’s why I began this page back in 2019. (Then COVID hit)

I want to unite the Elkhart area women in business to network and support each other with kindness, fun, compassion, and happiness.

This organization is not for my personal gain, but to unite all women in business for networking and success.

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