06/08/2026
Just because you can grow any where does NOT mean that you should.
Take this cute little guy for example. Starting as a tiny little seed, looking for sunlight, pressing its way through the framework of my home. Inching little by little through the carpet and voila sunlight, finally success... right?
You see the problem? It grew in the wrong place. As surprised as I was to see him make his way, it's obvious he can't stay.
Soon maintenance will come pull the rug back pull him out and patch the hole it created.
Social media works the same way. Attention spans are short, competition is everywhere, algorithms are ALWAYS changing. Building a presence is already an uphill battle.
---> Why make it harder by creating content where your ideal customers aren't?
*** A lot of business are approaching social media the same way. They grow wherever they can get attention rather than where their ideal audience is.
This little plant worked so incredibly hard to reach the sunlight, unfortunately it reached the wrong destination.
Small wins like getting likes and growing your audience feels like success however, if your content isn't reaching the right audience; your growth may never produce your desired results.
**Growth isn't the goal. Sustainable growth in the right environment is.
Put your content where your audience is already spending their time.
Because social media is already hard enough without climbing the wrong hill.
Thanks for coming to my pRep talk.
My name is Angelina I am a Social Media Manager, if you want tips on running your social media follow me here (I share a lot of stuff to help you build until you can take that hat off).