There are two ways a business owner can make their business more profitable--Increase sales and lower costs. BARTER INCREASES SALES
Hudson Barter Exchange markets your company to other local businesses who are HBX members via our membership directory, regular emails, mailers, digital app and through our trained Trade Brokers. Your company will secure incremental sales because of the demand of the
buyers looking for barter opportunities from within the trade network. BARTER MEANS NEW CASH SALES
The number one source of advertising for small businesses is "word of mouth." If you do right by a Hudson Barter Exchange client, they'll refer their cash-paying friends, clients, family and associates to you. Everyone loves to refer their "guy!"
Growing your business will always be tied directly to referrals from your happy customers. Additionally, barter revenue from the incremental sales via HBX can be used for marketing firms, ad agencies, publicists, radio, television, print, direct mail, metro, online campaigns and other methods of advertising to attract more cash customers and build your corporate awareness. We will go out and earn the advertising budget for you to spend to build your cash sales! BARTER IMPROVES CASH FLOW
There are two main ways to increase cash flow -by increasing sales and reducing costs. Barter does both! Barter allows you to pay for what you need with what you have. When you do your printing, barter for IT Services, arrange your copier, or buy office furniture/equipment with Hudson Barter Dollars, you can use your cash to cover other important costs. When you purchase something using HBX Barter Dollars, it will be paid for with new sales - sales that would likely not have happened without Hudson Barter Exchange. BARTER MOVES EXCESS INVENTORY AND FILLS IDLE PRODUCTION/APPOINTMENT TIME
Every business owner struggles with the dilemma of what to do with extra inventory or idle production/appointment time. That unscheduled appointment today has no monetary value tomorrow. When you join, Hudson Barter Exchange provides you with extra business to put that excess to use in profitable ways. We accomplish this by matching your product or service with businesses looking to purchase them on trade. It's a win-win situation. BARTER PROVIDES A COMPETITIVE EDGE
Hudson Barter Exchange participants patronize your establishment over the competition because your barter affiliation is an incentive to do business with you. Barter attracts new customers to your business, without effecting the existing cash sales already being generated by your company. BARTER MEANS NO BAD DEBTS
Hudson Barter Exchange trading takes the hassle out of collections. When you make a barter sale to a Hudson Barter Exchange client, you call in advance for authorization to verify that your client (the buyer) has the Barter Dollars to pay for their purchase from you. Then, upon order completion or delivery you can process the sale online, via app or just email it to your assigned trade broker. HBX MAKES RECORD-KEEPING EASY
In a sense, Hudson Barter Exchange works much like a bank, providing control, record keeping, and administration for your barter activities. Direct trading often becomes cumbersome at record-keeping time. With Hudson Barter Exchange's convenient clearinghouse concept, there's no need to keep track of the dollars traded. Hudson Barter Exchange uses advanced software to track all of your barter sales and purchases and provides an easy-to-read itemized monthly statement. HBX will also send you your 1099 form in January for tax reporting. BARTER CAN HELP COLLECT RECEIVABLES
A small business might find it hard to pay you in cash but would be glad to fulfill their obligation in product or services. HBX can offer these goods and services to our membership and credit your account for the balance you were owed. Your uncollectable just became revenue that can be spent on a host of your business needs. BARTER IS A GREAT WAY TO OFFER EMPLOYEES INCENTIVES
Do you offer your employees dental coverage? By using our member Dentists, you can provide a hugely appreciated benefit to employees without having to pay cash for it. Barter is also a great way to offer contest prizes, bonuses, wellness programs and tickets - all accessible to you without using cash and all based on the incremental business the Hudson Barter Exchange has brought you.
