08/27/2026
R&D can be making real scientific progress and still be moving away from what the company needs.
Priorities change. Requirements change. New findings change what we know. Staying aligned means periodically checking whether the work still matches the destination.
The right priority today may be the wrong priority six months from now. Not because the project failed. Not because it was a bad decision. But because the assumptions that made it a priority changed. Six months ago, a company had 24 months of runway. There was enough time and money to pursue several...