06/06/2026
Build Sales Growth by Telling the Story of Natural Diamonds đź’Ž
Today’s consumers want more than beauty—they want meaning. They’re drawn to jewelry that reflects their values, from origin and authenticity to the ethical journey behind every diamond.
The Plumb Club, in collaboration with Tracr, invites the industry to an exclusive retail-learning webinar presented by Mahiar Borhanjoo, Chief Commercial Officer of the De Beers Group.
This session explores the real-world impact of responsible natural diamond mining, including its contributions to conservation, economic development, and long-term sustainability—while equipping retailers with tools to turn that story into stronger sales conversations.
What you’ll take away:
âś” Real-World Stories: Meaningful examples you can share confidently at the counter
âś” Consumer Insights: How origin and authenticity are shaping buying decisions
âś” Practical Sales Tools: Ways to build trust and drive purpose-led conversations
đź“… Date: Thursday, June 18,2026
⏰ Time: 1:00 PM EDT
đź’° Free and open to the entire jewelry industry
Don’t miss this opportunity to strengthen how you connect with today’s purpose-driven consumer.
✨ Learn more:
https://plumbclub.com/events/webinar-build-sales-growth-by-telling-the-story-of-natural-diamonds/
đź“… Register here:
https://us02web.zoom.us/webinar/register/WN_NAQoZ3TMTjCGsMNKVUyrIg #/registration