Relevant Insights, LLC

05/26/2022

Secondary research can be a fast and cheap. It is rarely enough, but a good starting point. Tips and sources: Herhttps://www.relevantinsights.com/articles/secondary-research-advantages-limitations-and-sources/

05/24/2022

Should your team do all and in-house OR should it partner with research suppliers to support your research operations? Check the pros and cons for each option: http://ow.ly/m5my50Jga2k

05/23/2022

Steps to consider if you plan to do market research or UX research: http://ow.ly/Y0zA50JfLwq

05/19/2022

Market Research and UX Research. Are they so different? Learn how they are connected and why researchers on both camps would benefits of more collaboration: http://ow.ly/M52u50JaJTa

05/18/2022

Wondering if you are tackling the right business problem in your market research or UX research? A problem audit can help. Read how to do one here: http://ow.ly/IomP50JaJPi

06/28/2021

"Surveys" is the first word that comes to mind when many hear the term "market research." That's a simplistic reduction of a huge research field concerned with providing insights to facilitate smarter business decisions.

This is unfortunate because surveys have been overused and abused by many who don't know how to design them, so the stigma of bad surveys has been casting a halo on the whole field for a while now.

Market research involves more than data collection. Furthermore, we use other data collection methods, including those classified as qualitative research. Yes, market researchers do qualitative research as well.

Data collection is just one step of the process. In a way, that's the easy step, which is why there are so many data collection tools out there, especially survey tools. Qualitative research tools are quickly proliferating too.

However, the secret sauce in market research lies in the steps before and after data collection. Designing good research to extract insights that can help a business requires thinking in terms of business impact and knowledge of methodology and marketing to find the answers we need to create impact. It is a process.

To learn more about the process, check this article: https://www.relevantinsights.com/articles/step-by-step-guide-to-the-market-research-process/

The market research process requires decisions related to budget, target sample, data collection tools, fielding, analysis, and reporting.

06/16/2021

Excited and honored about joining the Board of the Insights Association Southwest Chapter!

We're thrilled to announce our newest member of the Southwest Chapter Insights Association Board of Directors! Welcome to the team, Michaela Mora !

Michaela is the founder of Relevant Insights, LLC and has been working for more than 20 years in the insights industry as a mixed-method, qual-quant researcher.

We're so happy to have her on the team as a Director At Large!

03/03/2021

Businesses often develop solutions without checking first if there is a need for them, paving the way to failure. Discovery research can help various internal teams (product, marketing, operations, HR, DEI, etc.) to understand the needs of their target users (customers, employees) and start the journey to create relevant solutions that are good for the users and the business.

Check my latest article "Why You Business Needs Discovery Research" about discovery research where I discuss:

- Barries to discovery research
- The solution and the biggest obstacle
- Strategic vs. tactical discovery research
- Validation research confusion
- Discovery research need & frequency
- Discovery research data collection methods

Find the link to the article in the first comment window.

Discovery research is exploratory research we need when we don’t know in which direction to go to find solutions to a problem. This is nothing new. In market research, we call this “exploratory research,” but I’d admit that “discovery” sounds more exciting. “Build The Right Thing” is...

01/12/2021

In case you missed it, here is the recording of the recent webinar on the opportunity of User Experience Research (UX) by Michaela Mora, IPC, UXMC, the president of Relevant Insights, LLC. We had 800 registrants and tons of positive feedback suggesting that the topic is gaining relevance and awareness.

The field, now populated mainly with non-researchers (designers, developers, product managers) needs the attention of market research insight professionals as signs of poor research quality, driven by lack of research experience by many in charge of it, is at risk of derailing the promise of better business decisions based on insights of the user experience.
https://www.relevantinsights.com/articles/the-opportunity-of-ux-research/

12/03/2020

Interest in User Experience (UX) is growing but the research needed to support good user experiences is often conducted by designers, developers, and product managers with little or no knowledge of research fundamentals.

Even for market researchers, the new term sounds somewhat disconnected from traditional research and many wonder what it entails.

Join Michaela Mora, IPC, UXMC, founder of Relevant Insights, LLC in this session to discuss:

* What is and what is not UX
* How research can support UX
* Areas of expertise needed to conduct UX research

Register here: https://bit.ly/3lyOdGU

Our thanks to the following organizations for organizing this session:
- Market Research Institute International
- ESOMAR
- University of Georgia - Terry College of Business
- Canadian Research Insights Council-Le Conseil de recherche et d’intelligence marketing canadien

09/13/2020

The results are in! Relevant Insights, LLC is among the finalists for the American Marketing Association-DFW Marketer of the Year award in the Market Research category for the year-long work we did for BenefitMall, a great company committed to creating products that meet their customers' needs.

We're grateful for the opportunity BenefitMall gave us to demonstrate the value of doing market research and user research for new product development and user experience (UX).

The awards gala will take place virtually on September 23 at 7:00 pm - 9:00 pm CST. It's free! Register here: https://amadfw.com/marketer-of-the-year-awards-2020/

07/24/2020

Check the latest episode of the MR Realities podcast in which our founder Michaela Mora discusses UX topics, including what it is and what is not, its history, and how companies can create good user experiences. https://www.relevantinsights.com/blog/myths-misunderstandings-about-ux-mr-realities-podcast