Mediafly

08/29/2023

We have big news!

Mediafly has secured $80 million in funding to advance enterprise enablement.

As Mark Buffington, Managing Partner of BIP Ventures, put it, “In this environment, companies have to clear a high bar to raise money. Our investment is a resounding statement about how critical revenue enablement is and how well-positioned Mediafly is to lead the sector.”

Read what's to come in our blog: https://www.mediafly.com/blog/mediafly-raises-80-million-extending-revenue-enablement-to-enterprise/

06/27/2023

It's time to get smarter about tech investments.

These days, technology has become the backbone of modern marketing. According to the experts at eMarketer, spending in marketing technology has been skyrocketing, growing by a remarkable 12 to 21 percent annually.

But there's a catch; many companies are investing in cutting-edge tech without fully understanding how to put it to work effectively. The result? Valuable technology gathering dust, left underutilized and unrealized.

The most successful marketing organizations take a holistic approach to their tech investments. It's not just about implementing the latest tech; it's about:

1️⃣ Driving adoption
2️⃣ Maximizing usage
3️⃣ Measuring the true impact

Get more from McKinsey & Company in their article on how companies can invest in marketing as a key to long-term growth during uncertain times:

During tough times, marketing is often the first to be trimmed. But cost cutting would be a mistake. Instead, companies should invest in marketing as a key to long-term growth.

06/26/2023

Last week we gathered some of the brightest minds in generative AI and asked them what advice they had for revenue teams.

Here's what Forrester Research Director Seth Marrs had to say:

“There’s no shortage of cool technology to make you better, the key is how do you translate it into results. These tools are going to be available to make your life easier and easier and easier. Don’t worry about creating a GPT solution yourself and instead focus on what’s coming to you. Optimize and get your data and processes in order so you can take advantage of this stuff as it comes out.”

You can catch the full convo here: https://ow.ly/wVxu50OTmL9

06/23/2023

Happy Friday sellers! Let's talk about the challenges we often face when dealing with large buying groups.

Picture this: you're a sales rep, interacting with prospects who hold higher positions, more responsibility, and manage big budgets and teams. It's natural to wonder if you should get involved in their internal dynamics, right?

But here's the thing... these buyers are often not on the same page. They're too close to the problems they're trying to solve, and they've likely invested a lot emotionally in past solutions, successful or not.

And guess what? You, the sales rep, hold the key to alignment!

How, you ask?

✅ Ask them questions.
✅ Actively listen and clarify.
✅ Document their responses.
✅ Summarize and communicate with all stakeholders for alignment... via a digital sales room, perhaps?
✅ Watch as people further clarify when they see the documentation.
✅ And voila! Eventually, everyone is on the same page. And it's because of you.

Now that's one thing generative AI can't do.

Only we can facilitate consensus.

Here's the truth... generative AI is incredible, but it can't replace the value of a skilled sales professional. It's up to us to foster that much-needed alignment.

So, let's embrace our role and make a difference in the modern age of sales.

06/22/2023

Well hello G2 summer badges 👋👋👋

We have some of THE BEST customers.

Mediafly would not be...

- Fastest Implementation
- Enterprise Leader
- Users Love Us
- Best Support
- Easiest To Do Business With
- Easiest Admin
- Highest User Adoption

Without all of you!

06/21/2023

It’s more important than ever for employers to create an inclusive and welcoming environment where all employees, regardless of their sexual orientation or gender identity, can bring their whole selves to work.

When individuals feel comfortable and supported, they are more engaged, productive, and motivated.

The benefits extend not only to the LGBTQIA+ community but also to the entire organization as a whole. It makes us stronger to see each other as people with full and meaningful lives outside of work.

This Pride Month, let’s remember that Pride started as a protest and that allyship is not a passive role but an active commitment to support and uplift the LGBTQIA+ community, and to fight for their safety.

As colleagues, we firmly believe that equality is not a privilege but a fundamental right. By standing together, we can counter discrimination, challenge harmful legislation, and create a future where diversity is celebrated and embraced in every aspect of society.

Together, we can make a difference and build a world where everyone can thrive, regardless of their sexual orientation or gender identity.

Read more in today's blog, co-authored by Mediafly employees: https://ow.ly/igaE50OTlok

We can’t sit on the sidelines, this is a moment for action. While it’s great and true to proclaim that “love is love”, and to encourage your colleagues to be their whole selves at work, our LGBTQIA+ colleagues and their families deserve for us to fight for their right to feel safe and respec...

06/16/2023

SaaS! Solution! Showcase!

Elevate your Revenue Intelligence, and network with category leaders and peers. We'll be there, will you?!?

Get the deets and join the fun: https://ow.ly/EEGK50OQJHN

06/13/2023

Sales enablement ➡️ Revenue enablement

Forrester recently made the switch from sales enablement to revenue enablement.

Here's what they had to say:

“The term ‘sales enablement’ is no longer an effective description of how most B2B organizations support their customer-facing roles with the competence, confidence, and content required to deliver a seamless customer journey.”

We spell out the differences between sales and revenue enablement in today's blog. Get it here: https://ow.ly/cYas50ONvP9

06/09/2023

The reality is that right now, not many people want to engage in new business conversations and take sales calls. You have to be talking to people who already know and trust you.

How?

1. Go to LinkedIn Sales Navigator
2. Use the “Changed jobs in last 90 days” filter to search among your first degree connections
3. Pick those at the right accounts aligned to your ICP

Now you have a list of prospects who already know and trust you. Call them!

And like Steve Richard said, this tip isn’t just for SDRs + BDRs.

Generating revenue is a team sport. It’s everyone’s job to build pipeline.

06/06/2023

Revenue leaders, do you find yourself facing these problems?

↘ My CRM data hygiene does not allow an accurate view of my pipeline
↘ My team is inconsistent in how they inspect pipeline and report to leadership
↘ We continue to have opportunities slip and need more alarm bells to identify risk

It might be time to implement a sales management system.

A sales management system helps standardize the pipeline management and inspection process to address hygiene issues and validate where opportunities are in the sales process. This way all managers follow the same procedure, ensuring trust in the data to make accurate predictions about the business.

The good news is that no matter how mature your organization is, you can start today.

Learn how to get started in today's blog: http://ow.ly/hXTZ50OHiJ2

Sales management systems when coupled with the right technology, help your organization become truly predictive and more effective.