Using Linus Pauling's adage "The way to have good ideas is to have more ideas," ExperienceYes enables companies to create a culture of innovation and increase their measurable creativity index by using the tools and techniques of improvisation. According to Forbes, that value equates to a 10%+ “Innovation Premium” for companies like Apple, Google and Salesforce.com. Simply put, innovation requires
three things:
1) Creativity
2) New Ideas (and lots of them)
3) New ways to look at things
Enter ExperienceYes. ExperienceYes is an innovation company that uses the tools and techniques of Brain Disruption to allow teams to shut off their 'Executive Judge'. Academic studies have proven that “a single, promising, creative idea is strongly correlated (r2=.82) with the ability to quickly generate ideas.” (Kudrowitz, HaHa and Aha! Creativity, Idea Generation, Improvisation, and Product Design, 2010) Our workshops programs have been shown to increase participants’ ability to generate ideas by 41%. There are three core rules of this approach:
1) Yes, and…
2) Listen
3) Support your teammates at all costs
By leveraging these rules, ExperienceYes provides a measurable method for quantifying the creative process to make businesses more responsive, adaptive and innovative – pushing companies toward the goal of capturing that 10%+ “Innovation Premium”.