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Great Legal Marketing LLC Effective, Ethical, and Outside the Box Marketing for Attorneys
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📣 Your Marketing Problem Might Not Be Marketing.You can have good vendors.You can have a marketing budget.You can even h...
10/16/2026

📣 Your Marketing Problem Might Not Be Marketing.

You can have good vendors.

You can have a marketing budget.

You can even have plenty of ideas.

But if no one is truly leading the marketing function, everything moves slower than it should.

At the 2026 GLM Summit, Tifiny Swedensky, fractional CMO and owner of Sharp Cookie, is joining us to talk about what really happens when a law firm has a marketing leadership gap.

Tifiny helps law firms bring their internal team, outside vendors, strategy, and ex*****on together so everyone is actually working toward the same business goals.

Because the issue is often not a lack of creativity or money.

It’s a lack of structure, accountability, and someone responsible for making sure the marketing actually happens.

đź’ˇ Tifiny will share how law firms can create a stronger marketing function, move faster, hold the right people accountable, and finally turn more of their ideas into results.

Because better marketing doesn’t always start with another campaign.

Sometimes it starts with better leadership.

🎤 Catch Tifiny Swedensky live at the 2026 GLM Summit!

📍 October 22–24 | Westin Washington Dulles Airport Hotel

đź”— GLMSummit.com

🚀 More Leads Won’t Fix a Broken Growth System.You can spend more on marketing.You can generate more calls.You can even b...
10/14/2026

🚀 More Leads Won’t Fix a Broken Growth System.

You can spend more on marketing.

You can generate more calls.

You can even bring in more cases.

But if your intake, operations, positioning, and team aren’t ready for that growth, more marketing can simply create more problems.

At the 2026 GLM Summit, Tom Foster, Founder of Foster Consulting, is joining us to challenge law firm owners to think beyond lead generation and look at the systems that actually make sustainable growth possible.

Tom has spent decades helping law firms improve the way they market and grow, and along the way, he discovered that marketing is only one piece of the puzzle. His work today focuses on helping practices align their marketing, intake, operations, and growth strategy so they can attract the right cases and scale more predictably.

💡 Because getting more leads isn’t the goal.

Building a firm that can consistently attract, convert, serve, and grow from those opportunities is.

🎤 Catch Tom Foster live at the 2026 GLM Summit!

📍 October 22–24 | Westin Washington Dulles Airport Hotel

đź”— GLMSummit.com

🏆 What Are the Best-Performing Law Firms Doing Differently?This year at the 2026 GLM Summit, Jay Berkowitz is bringing t...
10/12/2026

🏆 What Are the Best-Performing Law Firms Doing Differently?

This year at the 2026 GLM Summit, Jay Berkowitz is bringing the data.

Jay and the team at Ten Golden Rules have analyzed hundreds of law firms across more than 25 marketing metrics to uncover the strategies, patterns, and performance benchmarks that separate the strongest marketers from the rest.

You’ll get a closer look at what’s actually working across SEO, paid media, conversion, visibility, and more, along with ideas you can take back and compare against your own firm.

Because sometimes the best way to improve your marketing is to see what the winners are doing.

🎤 Catch Jay Berkowitz live at the 2026 GLM Summit!

📍 October 22–24 | Westin Washington Dulles Airport Hotel

đź”— GLMSummit.com

📬 Your Best Marketing Opportunity Might Not Be Online.Law firms spend a lot of time thinking about email, SEO, social me...
10/08/2026

📬 Your Best Marketing Opportunity Might Not Be Online.

Law firms spend a lot of time thinking about email, SEO, social media, and digital ads.

But sometimes, the most effective way to stand out is to show up somewhere your competitors aren’t.

At the 2026 GLM Summit, Justin Miller of Jurassic Marketing is joining us to talk about the power of direct mail and why it still deserves a place in a modern law firm marketing strategy.

Justin and the Jurassic Marketing team focus on creating trackable, results-driven direct mail campaigns designed to help businesses generate leads, increase referrals, and convert more opportunities into clients.

💡 Because direct mail isn’t about sending more stuff.

It’s about sending the right message, to the right people, in a way that gets noticed and can actually be measured.

And in a world where everyone is fighting for attention online, your mailbox may be more valuable than you think.

🎤 Catch Justin Miller live at the 2026 GLM Summit!

📍 October 22–24 | Westin Washington Dulles Airport Hotel

đź”— GLMSummit.com

🤖 Getting Found Is Great. Turning That Attention Into Business Is Better.At the 2026 GLM Summit, Darin Adams of Thryv is...
10/06/2026

🤖 Getting Found Is Great. Turning That Attention Into Business Is Better.

At the 2026 GLM Summit, Darin Adams of Thryv is joining us to show law firm owners how to use AI and digital marketing more intentionally, from the moment someone discovers your firm to the moment they become a client and beyond.

Darin is an award-winning communication and marketing expert who has spent more than a decade coaching thousands of businesses around the world on how to get found online and turn that visibility into real growth.

He’ll share practical ways law firms can use AI to:

✨ Get found by the right people

✨ Make it easier for prospects to do business with you

✨ Create an experience clients want to rave about

Because the goal isn’t just more technology.

It’s using the right tools to make your firm easier to find, easier to choose, and easier to grow.

🎤 Catch Darin Adams live at the 2026 GLM Summit!

📍 October 22–24 | Westin Washington Dulles Airport Hotel

đź”— GLMSummit.com

💰 The Biggest Tax Savings Don’t Happen at Tax Time.By the time your CPA is preparing last year’s return, many of your be...
10/02/2026

💰 The Biggest Tax Savings Don’t Happen at Tax Time.

By the time your CPA is preparing last year’s return, many of your best opportunities to save money are already gone.

At the 2026 GLM Summit, tax attorney Adam Williams, co-owner of Pennywise Tax Strategies, is joining us for:

✨ The Tax Decisions That Save Law Firm Owners the Most Money, Legally.

Adam will break down why proactive planning, not last-minute deductions, is the real key to reducing your tax bill.

You’ll learn how the tax code rewards decisions made throughout the year, where law firm owners commonly miss opportunities, and how to start thinking about taxes as an ongoing business strategy instead of an annual filing exercise.

Adam knows this from experience. After growing a successful business, he and his wife, Jackie, began digging deeper into tax strategy after becoming frustrated with simply being told how much they owed. That work eventually became Pennywise Tax Strategies, which today focuses on helping entrepreneurs minimize their tax burden and maximize what they keep.

Because your CPA can’t go back and change the decisions you made last year.

But you can start making better ones now.

🎤 Catch Adam Williams live at the 2026 GLM Summit!

📍 October 22–24 | Westin Washington Dulles Airport Hotel

đź”— GLMSummit.com

🚀 What Are Fast-Growing Law Firms Doing Differently?They’re not trying to do everything themselves.At the 2026 GLM Summi...
09/30/2026

🚀 What Are Fast-Growing Law Firms Doing Differently?

They’re not trying to do everything themselves.

At the 2026 GLM Summit, Jaclyn Foster of Get Staffed Up is joining us to talk about one of the biggest differences between firms that stay stuck and firms that successfully scale:

👥 How they build and use their team.

Jaclyn will share how growing firms are approaching staffing, delegation, and capacity differently so the owner isn’t the bottleneck for everything.

As a former paralegal, founder of a virtual paralegal agency, and Legal Staffing Solutions Strategist, Jaclyn has helped hundreds of law firms rethink how they use support professionals to strengthen operations and create more room for growth.

Because scaling your law firm doesn’t always mean working more.

Sometimes it means getting the right work off your plate and into the hands of the right people.

🎤 Catch Jaclyn Foster live at the 2026 GLM Summit!

📍 October 22–24 | Westin Washington Dulles Airport Hotel

đź”— GLMSummit.com

🔎 Getting Found Is Changing. Is Your Law Firm Ready?For years, law firms have fought for visibility on Google.Now, poten...
09/28/2026

🔎 Getting Found Is Changing. Is Your Law Firm Ready?

For years, law firms have fought for visibility on Google.

Now, potential clients are also asking ChatGPT, Gemini, Claude, Perplexity, and other AI tools where to turn for help.

At the 2026 GLM Summit, Jason Hennessey, Founder & CEO of Hennessey Digital, is joining us to break down what this shift means for law firms and what you need to be thinking about now.

Jason has spent more than 20 years studying search and helping law firms build authority, generate better leads, and compete in some of the toughest markets online. Today, that work goes beyond traditional SEO into AI search and Generative Engine Optimization.

đź’ˇ How do you make sure your firm gets found when search no longer starts and ends with Google?

đź’ˇ What signals make search engines and AI platforms see your firm as a trusted authority?

đź’ˇ And what should law firms be doing now to stay visible as the way people search continues to change?

Because being the best lawyer in your market only helps if the right people can find you.

🎤 Catch Jason Hennessey live at the 2026 GLM Summit!

📍 October 22–24 | Westin Washington Dulles Airport Hotel

đź”— GLMSummit.com

📚 Your Personal Brand Should Leave a Mark.Plenty of attorneys are good at what they do.Far fewer are positioned in a way...
09/25/2026

📚 Your Personal Brand Should Leave a Mark.

Plenty of attorneys are good at what they do.

Far fewer are positioned in a way that makes people remember them, trust them, and see them as the obvious expert.

At the 2026 GLM Summit, Michael & Caleb DeLon of Paperback Expert are joining us for:

✨ Drop the Anvil: How Attorneys Forge a Personal Brand That Leaves a Mark

Michael and Caleb help business owners turn their expertise into books that build credibility, strengthen authority, and become real marketing tools, not something that just sits on a shelf. Paperback Expert has published more than 275 business books since 2013, including books for attorneys looking to differentiate themselves in crowded markets.

In this session, they’ll challenge attorneys to think bigger about personal branding and how the right message, positioning, and authority assets can make your firm harder to ignore.

Because being known isn’t the goal.

Being remembered, trusted, and chosen is.

🎤 Catch Michael & Caleb DeLon live at the 2026 GLM Summit!

📍 October 22–24 | Westin Washington Dulles Airport Hotel

đź”— GLMSummit.com

🚨 LAST CALL FOR THE GLM SUMMIT HOTEL ROOM RATE! 🚨This isn’t just another Summit.It’s the FINAL Great Legal Marketing Sum...
09/24/2026

🚨 LAST CALL FOR THE GLM SUMMIT HOTEL ROOM RATE! 🚨

This isn’t just another Summit.

It’s the FINAL Great Legal Marketing Summit.

After 21 years of bringing law firm owners together to learn, grow, connect, and build better businesses, we’re doing it one last time this October.

And if you’re coming, don’t wait to book your room.

🏨 The special GLM hotel room rate expires September 28...

📍 Westin Washington Dulles Airport Hotel
📅 October 22–24, 2026

Once the room block closes, the discounted rate is gone.

So if you’ve already got your Summit ticket but haven’t booked your hotel yet, now’s the time.

One last Summit.
One last room full of the GLM community.
You’re going to want to be there. ❤️

Address

3998 Fair Ridge Drive Ste 305
Fairfax, VA
22033

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