DD Agency

01/24/2022

When you don't provide a prospective student with an opportunity to further engage with your website after they fill out a form, you reach a dead end. 🚧

Don't let that happen.

Here are ways to identify and eliminate dead ends so you can have even more opportunities to reinforce the unique value of your school or program: https://hubs.li/Q012LCTL0

01/04/2022

From helping prospective students find the right content to answering their financial aid questions, HubSpot chatbots work wonders for helping enrollment marketers achieve their goals.

Are you following these 5 best practices to get the most out of your chatbot?
1️⃣ Set chatbot objectives
2️⃣ Create an outline
3️⃣ Practice "no dead ends"
4️⃣ Leverage auto-synced data
5️⃣ Test, test, test

Get the full scoop here: https://hubs.li/Q011sQCH0

11/09/2021

Four categories of effective emails you should be sending to your prospects and/or inquiries:

1) The welcome/introductory email 👋
2) The announcement/invitation email 📣
3) The reminder email ⏰
4) The thank you email 💝

Learn why and snag two free templates to make it quick and easy for you to get started from the blog linked below.

11/08/2021

We all deal with tons of different software on a regular basis — from content marketing platforms to event management systems, application portals, email and call history, and CRMs — the list is never-ending...

How do you keep all these platforms straight and make sense of the data they yield? The key to maximizing value from your various software platforms is by bridging the data gap and integrating them.

We get it — higher ed budgets can be tight, and cost is always a concern. That's why in this article, we take a close look at how HubSpot can integrate with your CRM without breaking the bank.

Until the magical day that you find a perfect, all-encompassing software solution, the key to maximizing value from your various software providers is by bridging the data gap and integrating them. Today, we’re going to take a close look at how HubSpot can integrate with your CRM without breaking ...

11/05/2021

Q's: What are the necessary components of a successful college website? How should you approach premium content, blogging, SEO, email marketing, and social media?

A's: https://hubs.ly/H0-HGD30

10/28/2021

It's incredibly important that you're operating out of a strategic enrollment marketing plan. This includes:

👉 Clear goals
👉 A breakdown of major marketing campaigns
👉 Identification of audiences being targeted
👉 Identification of primary drivers, offers, and secondary conversion opportunities
👉 Planned budget allocations with the ability to pivot quickly and divert $$ toward winning tactics
👉 A clear method for measuring performance down to bottom-line impact

If you lack clarity on any of these things, we can help!

Here's how: https://hubs.li/H0-dK710

We’re a team of creators, strategists, optimizers, and technologists who help schools find, engage and enroll right-fit students.

10/26/2021

Last call! Sign up for tomorrow's webinar and join 100+ other higher ed professionals in learning about the latest privacy updates and how you can adapt and improve your email marketing strategies for the future.
https://hubs.ly/H0-3LgM0

10/20/2021

One week warning 🚨

Registration gets you a recording of the webinar after the live one goes down, so don't feel bad if you triple-booked yourself for Wednesday: https://hubs.li/H0ZLWx00

10/19/2021

Do you underestimate the PotLP? 😱

(Power of the Landing Page) (Made up acronym) (Drama, drama, drama)

Here are 5 tips to transform your lackluster pages into effective, conversion-centric elements of your overall content strategy:

Check out these tips for transforming your lackluster pages into effective, conversion-centric elements of your overall content strategy.

10/15/2021

Whether you're a business school highlighting your revamped innovation center or you're an edtech company who's gearing up to launch a new product, video is at the top of the list of ways to help tell your story.

Here's an animated explainer video we worked on with our friends and partners at Verity IQ who introduced Verity Student this year - a powerful student information system that comes with a *built-in* CRM (that includes VIDEO communication, of course).

Proud to partner with such a supportive, responsive, and collaborative team who are as passionate about the industry as we are. 🔥

10/14/2021

We all know that SEO is one of the pillars of a successful inbound marketing strategy. But how can you tell if your efforts are working?

SEMRush's Site Audit tool is a great place to start when evaluating the health and performance of your website. It provides you with tons of data and in-depth information, enabling you to make immediate improvements to your site!

In this 5-minute video, we go over how to run a site audit and help get the most out of this useful tool.

SEMRush's Site audit tool is great place to start when evaluating the health and performance of your website. Tons of data and in depth information allows you to take those reports and make immideate improivments to your site!

10/13/2021

You may have seen or heard news about Apple's latest release including privacy updates that automatically mark users' emails as opened (among other things). THIS IS IMPORTANT STUFF.

Join us on October 27 as our two head honchos dive into what these updates mean and how you can adjust your email marketing operations to remain (or be more!) effective.

https://hubs.li/H0Zj2F90