08/26/2026
I got asked to build a referral workshop for a team recently, and it made me think about my own business. Referrals make up almost all of my pipeline, and itās not by accident.
It comes down to one question: why do you refer who you refer?
Some people refer based on frequency, whoever is most visible in their life. Others refer based on connection, whoever made them feel something. Neither is wrong, but knowing which one is natural to you changes how you build.
If itās frequency, show up more. If itās connection, check in more. Stop forcing tactics that donāt fit you and start leaning into what already comes naturally.
Want help building a referral strategy that actually fits how you work? Click the link in my bio + letās connect.