DM Viral

DM Viral We are a full scale digital marketing company. We connect your audience to your social and digital c

Once upon a time in a world far far away there were two men who didn't know it at the time, but they were about to collide and set on a journey that will change their lives forever. Dean a creative and visual artist and Mike a strategy and analytics guru added their talents together and found the sum DMViral!

01/03/2018

Happy 2018!!!!

12/01/2017

It's Tips For Thursday!

Thursday's are a time to pick an industry and help provide some tips that could help grow and gain exposure for all businesses that fit that niche.

The Industry Topic is Restaurants - Instagram Content and Tactics

Tip #1
Food content does really well on Instagram and since your establishment has an abundant amount of great food you will want to focus on that. Take simple straight over head pictures with a clean plate and background. Be sure to use contrast in your background and plate color to make the food really pop out (If you are a traveling food establishment like a food truck this won't be as easy to do, but what pictures seem to do well is a well lit shot of someone biting into your delicious, messy street food and having them look like they are really enjoying it).

Tip #2
Focus on your signature dishes that your regular crowed comes in for on the daily. This will niche you down and thin out the noise in the food industry. Meaning, if you keep posting pics about one of your best selling dishes people who keep seeing that dish will start associating that so called dish to your restaurant and before you know it they will wake up one day craving your signature dish and know exactly where to go to get it.

Tip #3
Use your best performing posts as ads from time to time. Utilize the hyper targeting ability of Instagram advertising and target your ideal demographic, location and so on. Hashtags and liking and commenting can only gain you so much exposure and the followers or engagement you receive from those efforts are not the most qualified. You will easily get spammer accounts and people in different locations that will most likely never visit your state let alone town. As a local business you will want to target down and spend your time and money in the right places which can be done using the Instagram ads.

Tip #4
Reach out to influencers in the food industry like local media outlets and other food related channels to get them to share or shout out your restaurant. Give them a great shot of your food and see if they will do it for free. Most will require payment, but again if they are local and they have great influence it could mean really good traction for you. If they really are local try to get them in and get a shot of them eating one of your dishes. Depending on how much their approval and shout out means to you it might be worth feeding them and some of their friends for free as long as they post something for you.

Tip #5
Keep up with replies! Always respond to direct messages or comments and never let negative stuff stay on your posts. If someone has an issue with your content or service remove it from the public and address them directly. Negative responses are severely damaging and it could be the 1 out of 1,000 customers that had a bad experience which can deter many from ever trying. With that being said make sure you stay positive with these responses. Be sure to address the issue in a polite manor and then resolve in some form of kickback or retribution. Trust me even if that was their mission to get a free meal it isn't worth allowing them to be angry. Obviously, if it is the same person over and over again then you will need to set some discretion here and say enough is enough.

Tip #6
Try and get your audience involved in your posts. Occasionally post a random shoutout to your audience like a comparison pic of two different dishes and ask them a question. For example your restaurant serves high quality steak and your lobster dish is really good too. Post one pic showing both dishes side to side and caption, Steak or Lobster? Comment below!" After that let your audience tell you what seems to do the best. BTW! You can use this tactic and actually use the poll function in your Instagram stories and get accurate analytics reported back to you. You can use this form of posting as a gauge of what dish you might want to focus on most when posting your food content.

Okay, thats enough for now! We can literally talk about this ALL day, but at some point we have to stop.

Until next time and happy hunting marketers,

Cheers!

11/29/2017

Marketing Topic of The Day:
Email Marketing - Increase Open Rates

If you're just starting out using email marketing as a channel to retain customers or generate traffic to a web property then you ought to know, the first thing that will affect open rate is your subject line.

Creating a sense of urgency is usually the best way to go about getting those high open rates for example, "Time is running out! Get your deals now" or Don't Miss Your Coupon Opportunity 50% OFF AND MORE..." or "Your Deals are Available For A Limited Time Only!"

The urgency created will make your subscribers feel like they need to act now or they will lose whatever it is you're promoting. These are all ways to spice up your subject lines and should help you gain higher open rates.

Now, urgency is all fine and dandy, but it's 2017 and about to be 2018 so, let's dive into some real tricks! How about getting personal?

Using a personalized parameter within your subject line will make the email feel like it is important and meant for that specific subscriber. Granted, the personalized parameter function may be a little advanced for any beginners out there, but in all honesty it is really simple to implement. Now and days all major ESP's (Email Service Providers) will have a parameter drop down function right in the editor. Just simply choose the first name parameter and write the subject line as if you're talking to that individual. For example AWeber's first name parameter is, "{!firstname_fix}" so an example of a subject line might be like, "{!firstname_fix} We forgot to send this to you..." or "{!firstname_fix} you wouldn't believe this" and if you are sending an automated message upon sign up you can even use it for a confirmation message like, "Your account is confirm thanks for joining {!firstname_fix}"

Go ahead and give these things a try, but remember to always A/B split test subject lines and to keep a record of your results. By A/B testing the subject lines with a standard subject line you can avoid taking a huge hit on your engagement and recording it will help you avoid repeating that if you have poor performance.

Have fun and happy hunting marketers!

Monday's are often looked at as the hectic days in the business world. That's why we want to just share some good vibes ...
11/14/2017

Monday's are often looked at as the hectic days in the business world. That's why we want to just share some good vibes and let you reflect on how awesome you really are. You keep rocking on rockstars!

Some may say this is true when working with us ;)
11/11/2017

Some may say this is true when working with us ;)

Before making your next move on Facebook marketing efforts check out this do's and don't check list.
11/08/2017

Before making your next move on Facebook marketing efforts check out this do's and don't check list.

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