PrintPlus - Printing, Copying & Graphic Design

12/08/2020

How you choose to promote an event can have a direct impact on how successful that event is. For brands that have established a rhythm for online events, promotion efforts don’t need to be particularly intense. But if you’re new to hosting online events, it can be difficult to build engagement. The Milken Institute, a financial think tank that thrives on bringing people and ideas together through large events, had to postpone their live flagship annual event, the…...

How you choose to promote an event can have a direct impact on how successful that event is.

12/01/2020

Students in an art education methods class at North Dakota State University are working on a traveling art project centered around a tiny printing press created with a 3-D printer.

12/01/2020

Are you looking to entice a new lead or persuade a big client? Business letters are an especially persuasive medium, especially printed letters. In this era, when digital communication is so prevalent, people sometimes forget the power of a traditional letter. When you want to pitch a sale, resolve a dispute, or propose a new partnership, a letter shows you are serious and sincere....

Are you looking to entice a new lead or persuade a big client?

11/24/2020

When you want your color print project to dazzle and delight, you may want to use a bleed technique in your printing. Sound strange? Well, the result is beautiful! Here’s what you need to know about this option. What is a Bleed? A bleed is a printing technique where your design is printed bigger than the final product’s finished size and then cut down to size, eliminating any unwanted white space or borders around the edge of your design....

When you want your color print project to dazzle and delight, you may want to use a bleed technique in your printing.

11/17/2020

Greg Goetzman, 58, isn’t much of a gambler, but when COVID-19 sent people home in March, he placed his odds on a new small business model: assigning half his staff to work from home permanently. With nearly 100 employees, this was a huge shift for the California-based financial consulting firm. Goetzman realized that success would hinge on his ability to carefully outfit employees with equipment and systems to seamlessly communicate....

Greg Goetzman, 58, isn’t much of a gambler, but when COVID-19 sent people home in March, he placed his odds on a new small business model: assigning half his staff to work from home permanently.

11/13/2020

When you choose a new book or movie, what influences your decision? According to Nielsen, one of the most persuasive elements is a recommendation from your family and friends. Sixty-six percent of respondents said that, beyond the availability of a show or movie, the endorsement of others was the second biggest factor in their personal media selection. Create Catalysts for Conversation…...

When you choose a new book or movie, what influences your decision?

11/10/2020

Have you ever judged a book by its cover? You’re not alone! First impressions are essential to how people judge a person, a product, or a business. And when you’re going for visual impact, research suggests visitors will form an impression in as little as 50 milliseconds! Once you’ve invested all the hard work and planning into your print marketing materials, it is important to go the extra mile on quality. [ 532 more words ]

Have you ever judged a book by its cover?

11/07/2020

In a world where digital advertising screams for attention, print ads need a little extra spice to compete. Ads that evoke emotion, add humor, or spark curiosity have extra impact. Need inspiration? Here are three imaginative print campaigns to consider. Opel: A Road Safety Campaign Opel, a German automobile manufacturer, wanted to draw attention to the danger of texting while driving. [ 428 more words ]

In a world where digital advertising screams for attention, print ads need a little extra spice to compete.

11/03/2020

Adding new customers to your sales funnel is essential for growth, and lead generation is vital. For many industries, generating a lead can cost anywhere from $25 to $300. So, after you’ve made an initial contact or pushed for a commitment, what should you do when prospects disengage? Don’t give up! When leads stop responding, hope is not lost. Smart entrepreneurs can use many strategies to rekindle interest. [ 570 more words ]

Adding new customers to your sales funnel is essential for growth, and lead generation is vital.

10/30/2020

On January 15, 2009, US Airways flight 1549 ascended from LaGuardia Airport and had a chance encounter with an unexpected adversary. Shortly after take-off, the Airbus struck a flock of Canadian geese. Flames exploded before an eerie silence, and an odor of fuel filled the cabin. Both engines had shut down, and Captain Chesley Sullenberger and his team tried unsuccessfully to restart them. [ 571 more words ]

On January 15, 2009, US Airways flight 1549 ascended from LaGuardia Airport and had a chance encounter with an unexpected adversary.

10/27/2020

Have you recently won an award, reached a milestone, or done something pretty incredible? Whether you’re launching a product or expanding to a new market, your business or organization can share the news far and wide with printed announcement cards. In a world of digital noise, the medium is just as important as the message, so why not opt for something more personal and pristine with gorgeous custom announcements? [ 455 more words ]

Have you recently won an award, reached a milestone, or done something pretty incredible?

10/20/2020

Were you forced to work from home in 2020? What were your biggest challenges? Perhaps it was learning the necessary technology – or teaching it to others. Maybe it was forming a new business plan. Or perhaps you struggled to meet the workday demands while homeschooling your kids. If you weren’t stretched this year, you were probably in the minority! And as you reached the end of your abilities, you probably faced a question most people prefer to avoid: [ 555 more words ]

Were you forced to work from home in 2020?