Sandler by The Ruby Group

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Sandler by The Ruby Group We don't just train teams. We change how they think, sell, and lead.

10/13/2026

Most salespeople don’t have a skill problem. They have a head trash problem. The beliefs they carry about money, rejection, and “bothering” prospects quietly cap their results long before a buyer ever does. My role is to help people spot those limits and clear them out of the way.

👉 What belief held you back the longest in your sales career? Tell me in the comments.

10/13/2026
10/13/2026
10/13/2026

onuvets.org/2026-mission-possible-gala

09/30/2026

Most people think a bad sales hire costs you a salary. It's usually a lot more than that.
Think about the few months they were in the seat. The territory that sat uncovered. The hours your manager spent coaching someone who was never going to get there. The deals that quietly went somewhere else.

Add it all up and the number gets uncomfortable fast.

That's why we look at fit before the offer goes out, not at the 90-day review when you're already paying for the mistake.

So here's one to sit with 💭 What did your last bad sales hire actually cost you, all the way through?

09/30/2026

Stop trying to jump from a 5 to a 10.

Maybe you're making 10 calls a day. The next level might just be 11.

Be honest with yourself about where you are, and give yourself some grace too. You're probably good. You're just one small tweak away from better. A technique. A behavior. A mindset. A better thing you tell yourself every morning.

Small changes, every day. That's how you get over the hump 📈

09/28/2026

"You should do it this way." "Stay away from that topic."

That's me talking from the critical parent. Even when I'm right, the listener hears: why doesn't he trust me to make my own decisions?

That's where conflict starts 🗣️ How you say it matters as much as what you say.

09/28/2026

There's a gut instinct we all have that tells us when we've gotten a little too comfortable. In sales. In the gym. In life. Deep down, we know. That's usually why something doesn't sit right.

But knowing isn't enough to change. The pain has to be big enough. And pain isn't just feeling bad. It's having a real emotional reason to do something different.
Until that reason shows up, nothing moves 💡

What's the thing you know you've gotten comfortable with?

Your message cut off at the end, so if there's a point after "if that's not a thought in somebody's head" you want in there, send it over. Want the episode link added like the last one?

09/25/2026

Good advice stops working after a few months. Not because it was wrong, but because it never became a habit.

People hear a great idea, get fired up for a few weeks, then slowly drift back to what's comfortable. The idea was never the missing piece. The coaching, reinforcement, and accountability that come after it are.

That's the real job of a sales leader 🎯

What's one piece of advice you agreed with that never actually changed how you work?

09/25/2026

Accept it now: you're never going to be caught up.

The second you finish one thing, something new lands on your plate. In 30+ years in business, I've never once wondered what to do next.

So stop chasing the finish line. That's not an excuse to procrastinate. It's a better way to think about time. We all get the same 24 hours. The trick isn't managing the hours, it's managing your perspective 🕰️

Watch the whole episode here: https://youtu.be/F41E7PpqCNk?si=K2MfJeN5VJpntf-f

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3480 W Market Street #102
Fairlawn, OH
44333

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