03/19/2026
Hey Dealers! 👋
I’m Matt West, Wholesale Account Manager here at FishUSA. I’ve been lucky enough to help build out our wholesale division over the past couple of years, and it’s easily been one of the most rewarding parts of my career.
I’ve been in the outdoor retail world for about 14 years, but my connection to fishing goes back way further than that. I was the 12-year old kid riding my bike to the local tackle shop, spending every dollar I had on bait and gear. (Pretty sure that shop doubled as my grocery store too - solid snack selection!)
Fishing’s always been a big part of my life, and that hasn’t changed. When I’m not at FishUSA, I’m usually on the water or getting gear ready for my next trip. I spend a lot of time chasing offshore steelhead, salmon, and walleye, but honestly, I’m up for anything with gills. If it swims, it's on my bucket list!
On the business side, I’m here to listen first. I want to understand what’s working in your shop and help you build on it - whether that’s through product selection or helping smooth out some of the supply challenges you’ve dealt with in the past. My goal is simple: make working with FishUSA easy and worthwhile for you!
Looking forward to connecting with many of you soon - not just to talk shop, but to swap a few fishing stories too.
Tight Lines! 🎣
- Matt West | Wholesale Account Manager, FishUSA