Falconer Printing

10/14/2026

Wednesday Wisdom 💡 | Is your print budget working as hard as it could?

When you order custom printing, you shouldn't just get ink on paper, you should get a strategic advantage. At Falconer Printing & Design, we don't just print your materials; we help you design the strategy behind them.

Our Sales & Marketing Consultant, Russell Hartzell, MBA, works 1-on-1 with local business owners, HR directors, and managers across Chautauqua County to maximize campaign ROI.

Whether you’re looking to:
🧥 Boost Employee Retention: Design high-quality corporate swag and outerwear.
📅 Stay Top-of-Mind All Year: Launch custom 2027 wall and desk pad calendars. 🍽️ Increase Margins: Optimize layouts and menu engineering for local restaurants.
📦 Avoid Year-End Delays: Lock in your Q4 print production timeline early.

Don't leave your holiday and 2027 marketing to last-minute guesswork. Get expert guidance paired with high-quality local production right here in Falconer, NY!

👇 Read our complete Q4 Planning & Merch Guide on the blog: https://falconerprinting.com/why-q4-planning-matters-for-western-new-york-businesses/

📞 Need a quick 60-second quote or consultation? Call Russell directly at 716-665-2504 or visit falconerprinting.com

10/13/2026

The holiday print rush is officially here! If your business needs custom 2027 calendars, embroidered company swag, or holiday client cards, ordering early in October is the secret to beating supply bottlenecks and rush fees. Head over to falconerprinting.com or tap the link in our bio to read our complete Q4 business checklist!

10/13/2026

Most print shops just ask, "What do you want to print?"

At Falconer Printing, we start by asking, "What business goal are you trying to achieve?" 📈

Whether you’re redesigning a restaurant menu to boost profit margins, launching a Q4 direct mail campaign, or setting up custom online apparel stores for your team, you don't have to navigate it alone.

Our Sales & Marketing Consultant, Russell Hartzell, MBA, works directly with local business owners, HR directors, and managers across Chautauqua County to bridge the gap between high-impact print strategy and measurable ROI.

💡 What our consultation covers:
-Menu Engineering & Layouts: Maximizing high-margin dish sales.
-Direct Mail & Campaign Timing: Reaching the right local customers at the right time.
-Q4 Promotional Strategy: Custom corporate gifts, calendars, and end-of-year marketing.

Ready to make your print budget work harder for your business?

📞 For a free consultation call us at 716-665-2504 or send us a DM to schedule a free strategy session with Russell! We can do it over the phone or I will come to your office for a no pressure 30-min consultation.

🌐 Learn more: falconerprinting.com

Quality Printing, Amazing Service We’re Falconer Printing – a local printing shop with big time capabilities. We’re not just about ink and paper; we’re about bringing your ideas to life. That’s why we’ve invested in the latest tech – and great people – to ensure amazing quality and s...

10/12/2026

The single biggest obstacle to a smooth Q4 print run isn't finding great ideas,it's timing! ⏳

Between supply chain tight spots and end-of-year shipping volume, getting your 2027 custom calendars, corporate apparel, and holiday cards ordered early in October is the secret to avoiding rush fees and last-minute stress.

Check out our latest post for the ultimate Q4 checklist for local business owners, HR managers, and team leaders across Chautauqua County! 👇

🔗 Read the full guide: https://falconerprinting.com/why-q4-planning-matters-for-western-new-york-businesses/

Avoid shipping delays & rush fees. Read Falconer Printing’s Q4 guide by Russell Hartzell, MBA for custom corporate swag, signage and prints in Chautauqua County, NY.

10/08/2026

It’s National Pierogi Day, which means the official debate at Falconer Printing has begun: 🥟

Are you Team Potato & Cheese, or Team Sauerkraut?

(We running on carbs and print ink today!)

Whether you’re boiling up a dozen pierogies or gearing up for a big fall project, we’re here to help you get it wrapped up right.

👇 Drop a comment below with your go-to pierogi topping:

🧈 Melted Butter & Onions

🥓 Crispy Bacon Bits

🥛 Sour Cream

Need custom printing, signs, or gear this week? Head to falconerprinting.com or send us a Direct Message to get started!

Hashtags:

10/07/2026

Is your restaurant’s menu just a list of dishes, or is it working as your most effective salesperson? 🍽️📈

Menu design isn't just about picking nice fonts, it's about Menu Engineering. A strategically designed print menu can steer diners toward your highest-margin items, boosting your average check size without raising prices.

Here are 4 subtle print & design tricks that increase restaurant sales:

1️⃣ The "Golden Triangle" Placement: Diners' eyes naturally travel to the center first, then top right, then top left. Placing your highest-profit appetizers or signature dishes in these zones increases orders by up to 20%.

2️⃣ Ditch the Dollar Signs ($): Studies show guests spend significantly more when price tags omit dollar signs (e.g., 18 instead of $18.00). It softens the psychological impact of paying.

3️⃣ Boxes & Highlighting: Draw subtle visual boxes or splash panels around high-margin items to guide the eye directly where you want it.

4️⃣ Durable, High-End Finishes: Cheap, worn, or sticky menus lower the perceived value of your food. Synthetic waterproof stocks or soft-touch laminates protect against spills and convey premium quality from the moment guests sit down.

🍷 Prepping for fall menu updates, daily specials, or holiday dining crowds?
Let’s redesign and print menus that look sharp, resist spills, and grow your bottom line!

👇 Tag a local restaurant owner or chef who needs to see this!
📩 Get a Quick Menu Quote: Message us here, call us at 716-665-2504, or email [email protected].

Reach out to [email protected] for a menu audit.

10/06/2026

From custom DTF apparel peels to vibrant die-cut stickers, custom notebooks, and mugs—if you can dream it, we can print it! 🔥👕📓

Watching your design come to life on crisp gear never gets old. Whether you're upgrading your local business apparel, stocking up on promotional swag, or prepping corporate print materials for Q4, Falconer Printing has you covered.

Ready to start your next project?
📩 Email us: [email protected]
📞 Call us: 716-665-2504
🌐 Online Quote: falconerprinting.com

👇 Drop a comment below with what project you're working on this week!

10/05/2026

Honored to support those who protect and serve our community! 🚒🚨

Check out this recently completed project: a full custom vehicle wrap and high-visibility decal package for the Chautauqua County Emergency Services Hazardous Materials Response Team.

From large-format fleet wraps and emergency vehicle graphics to custom signage and decals, our team delivers durable, professional-grade finishes built to stand out and hold up in the field.

Special thanks to the Chautauqua County Emergency Services for trusting us with their fleet!

👇 Have a commercial fleet, trailer, or vehicle that needs custom graphics? Message us today or request a quick quote at falconerprinting.com!

Suggested Hashtags:

09/30/2026

Today is officially National Ask a Stupid Question Day and in the print world, we’ve heard them all! 😂

No, CMYK isn't a new boy band, and no, "JPEG" isn't a sound a frog makes. But in all seriousness, print prep can be confusing!

Ever wondered:
❓ “Why does my printed flyer look different than my phone screen?”
❓ “What the heck is vector artwork?”
❓ “How thin is too thin for custom paper stock?”

Today, there are NO bad questions!

👇 Drop your most basic, confusing, or random print question in the comments below, and our press team will answer them today!

09/29/2026

If there’s one thing that keeps the presses rolling at Falconer Printing, it’s National Coffee Day! ☕🖨️

Did you know that promotional drinkware, like custom ceramic mugs, insulated travel tumblers, and stainless steel cups, has one of the highest retention rates in the marketing world? People keep and use custom mugs for an average of 2+ years on their desks, bringing your logo front and center every single morning.

Whether you're prepping:
✅ End-of-year corporate client gifts

✅ New employee welcome packages (shirts, hats, handbooks, etc...)

✅ Fall/winter retail merch for your shop or cafe

Pour yourself a cup of motivation today, and let's get your brand on something your clients will actually use every morning!

👇 Got a project in mind? Send us a DM or request a quick quote at falconerprinting.com