05/30/2026
The biggest business lesson I learned in Iceland came from a puffin 🐧
Watching puffins in Iceland was incredible, but what fascinated me most was what happens beneath the surface.
A puffin may make over 100 dives a day to catch enough fish to feed itself and a single chick.
One dive doesn’t do it.
One fish doesn’t do it.
One good day doesn’t do it.
It’s the repeated effort, over and over again, that keeps the nest thriving.
Building a successful business is no different.
Most practice owners are looking for the one thing that will change everything:
• One hire
• One marketing strategy
• One networking event
• One social media post
But growth usually comes from consistent action repeated hundreds of times.
The content creation.
The interviews.
The leadership conversations.
The systems improvements.
The referrals nurtured over time.
Success isn’t usually built by one giant leap.
It’s built by hundreds of small dives that nobody sees.
Keep diving.
Your next level may not be one massive breakthrough-it may be the result of doing the right things consistently long enough for them to compound.
What looks effortless from the surface is often the result of relentless effort underneath.
