Big Red M

Big Red M Big Red M is your “go-to” partner for associations seeking revenue growth through sales and strategy.

Consulting, research, and sales services help associations achieve their goals! Big Red M is a premier association growth partner specializing in driving significant revenue increases for associations through targeted membership strategies, sponsorship, sales, research, and consulting. With the acquisition of LLM Publications, Big Red M now offers a comprehensive suite of publishing services, furt

her solidifying its position as an industry leader. Learn more about the Big Red M by visiting https://bigredm.com

Here are 3 sponsorship sales conversations we’ve learned from working with associations over the years that consistently...
05/29/2026

Here are 3 sponsorship sales conversations we’ve learned from working with associations over the years that consistently lead to larger renewals.

(And usually stronger long-term sponsor relationships too.)

1. The “what actually performed?” conversation.

And not just relating to impressions or logo placements.

The sponsors who renew are usually the ones who can clearly connect participation to a business outcome.

The conversation changes when you can walk through:

• attendee engagement (qualitative and quantitative)
• lead quality
• booth traffic
• content interaction
• member reach

When you can put specifics in front of them, the renewal conversation shifts from "what did we get?" to "how do we build on this?"

2. The “what are you trying to accomplish this year?” conversation.

A lot can change in 12 months.

Budget priorities shift, product launches happen, markets move.

The sponsors with the highest renewal potential are the ones whose package EVOLVES alongside their goals. Last year's package, recycled without a conversation, is usually the first one that doesn't come back.

Ask what's changed before you pitch what's available.

3. The “here’s what we’d do differently next time” conversation.

This is the one most organizations skip, and it's the one sponsors remember.

They don't expect a flawless event. They expect you to know what didn't land and have a point of view on it. When you bring the debrief instead of waiting to be asked, you're demonstrating that you're managing the relationship, not just the contract.

That's what turns a post-event call into the first conversation of the next cycle.

A lot of sponsorship revenue leaks happen long before renewal season.

Usually through unclear value communication, missed follow-up, or outdated sponsorship strategies.

That’s why we created a free guide covering 50 common revenue leaks we see associations struggle with today.

Download it here:
https://bigredm.com/50-revenue-leaks-most-associations-miss/?utm_source=linkedin&utm_medium=organic&utm_campaign=q2-26

Today, we pause to honor and remember the brave men and women who gave their lives in service to our country.Their sacri...
05/25/2026

Today, we pause to honor and remember the brave men and women who gave their lives in service to our country.

Their sacrifice is the reason we enjoy the freedoms we have, and we will never forget the cost.

With gratitude, we remember the fallen and hold their families in our hearts.

If your association hasn’t evaluated its dues structure in over a decade, the problem usually gets bigger than the numbe...
05/20/2026

If your association hasn’t evaluated its dues structure in over a decade, the problem usually gets bigger than the numbers.

Because the longer dues stay untouched, the harder the conversation becomes once change is finally necessary.

A small annual adjustment is one conversation.

A large increase after years of avoiding the issue is a completely different one.

That’s when association leaders start hearing questions that have been building underneath the surface for a while:

Why now?

What’s changing for members?

Where is the additional revenue going?

What value is being added alongside the increase?

And those are fair questions.

Especially if the organization has evolved over the years, but the dues structure and member messaging never evolved with it.

A lot of associations delay these conversations because nobody wants unnecessary member friction.

In practice, waiting too long usually creates more of it.

At that point, there’s no perfect reset button.

You can’t go back and gradually adjust dues over the last decade.

What you can do is approach the process strategically, communicate clearly with members, and build a structure that’s easier to maintain moving forward instead of waiting another 10 years to revisit it again.

If this is something your association is currently navigating or anticipating, Big Red M works directly with teams on dues strategy and restructuring conversations. Learn more about how we work using the link below.
https://ow.ly/HUzJ50Z2rNy

Big news at Big Red M 🚨We’ve officially launched Event Planning Consulting Services, a new offering designed to help ass...
05/06/2026

Big news at Big Red M 🚨

We’ve officially launched Event Planning Consulting Services, a new offering designed to help associations execute high-impact events without stretching internal teams thin.

Led by Shoshanna Gross, CMP, this offering brings experienced, end-to-end support, from early planning to on-site ex*****on and everything in between.

“Events are one of the most important touchpoints an association has with its members, sponsors, and stakeholders. But they are also one of the most operationally demanding. Our Event Planning Services are designed to bring structure, expertise, and ex*****onal strength to organizations that need to deliver exceptional experiences without adding internal strain.”
— Lucas McCann, CEO of Big Red M

Read the full press release below to see what this means for your association's future events:
https://prn.to/4teO6CZ

Most associations think about outsourced sales as a single role.Someone to make calls, follow up with prospects, and kee...
05/01/2026

Most associations think about outsourced sales as a single role.

Someone to make calls, follow up with prospects, and keep the pipeline moving.

That model is familiar.
It’s also incomplete.

Because in practice, revenue ex*****on inside an association isn’t just sales activity.

It’s:

- CRM management
- campaign ex*****on
- data hygiene
- ongoing optimization

All happening at the same time.

That’s where most internal or outsourced efforts start to break down. The expectation is one person can handle a multi-system function.

At Big Red M, we approach it differently.

When we step in as a sales outsourcing partner, you’re getting a structured TEAM built to function as a revenue system, at a fraction of the cost of a single full-time hire.

That includes an Account Executive who owns performance and strategy, a dedicated Salesforce Administrator ensuring data integrity and visibility, and a Campaign Manager responsible for building and executing outreach across channels.

Layered into that structure are AI agent capabilities that support prospecting, enrichment, and workflow ex*****on, extending the capacity of the team without adding overhead.

The outcome is alignment across the entire sales function, from first touch to closed opportunity.

And because this model is delivered as a service, associations are effectively accessing the output of a full in-house team at a fraction of the cost and complexity of hiring it internally.

The real question becomes less about whether you need sales support, and more about what kind of system you expect to run your revenue.

When revenue is built around a coordinated team structure, the ceiling changes entirely for what’s possible.

04/15/2026

Last Sunday's Walk MS in Washington, D.C was one for the books!

Our team had a blast showing up in full spirit (complete with red tutus) and standing strong in the fight against MS.

Huge thanks to everyone who walked, donated, or cheered on this incredible cause!

The Big Red M team just wrapped up a BIG weekend! 🌞We kicked things off with our annual mid-year strategic planning sess...
04/13/2026

The Big Red M team just wrapped up a BIG weekend! 🌞

We kicked things off with our annual mid-year strategic planning session, where the team gathered in person to map out what’s next.

These sessions are a key to our success. They help us focus, align, and walk away with clear, actionable goals that drive growth.

After two days of talking shop, we capped off the weekend by participating in the Walk for MS in Washington, D.C. This cause is close to our hearts, having impacted our team both directly and indirectly.

It was a powerful reminder that growth, whether personal or professional, means showing up for the things that matter.

When it comes to strategy and community, we believe in showing up fully.

This weekend was a good reminder of both.

Your association might be doing all the right things and still losing revenue. Here’s why.Even the most organized teams ...
04/08/2026

Your association might be doing all the right things and still losing revenue. Here’s why.

Even the most organized teams can miss hidden leaks across membership, events, sponsorships, publishing, and operations. These small gaps quietly drain money, reduce engagement, and hold growth back.

We put together a guide that uncovers 50 revenue leaks most associations miss. Each leak includes a clear explanation and two creative solutions you can implement right away.

This guide is all about helping you make the most of what you already have and reclaim revenue that’s already there.

From better member engagement to smarter event strategies and untapped sponsorship opportunities, you’ll learn exactly where your association is leaving money on the table and how to stop it.

Grab your free guide today and start plugging the leaks before they drain another dollar.
https://ow.ly/9RSG50YFPwO

Not every association's publication needs a complete overhaul.Sometimes it just needs a smarter redesign.The Oregon Bank...
03/19/2026

Not every association's publication needs a complete overhaul.
Sometimes it just needs a smarter redesign.

The Oregon Bankers Association came to us looking to refresh Banking Matters, their long-standing member magazine. The goal wasn’t to reinvent it, it was to make it more readable, more engaging, and something members would genuinely want to spend time with.

So we simplified by:

➡️ Opening up the layout.
➡️ Refining the typography.
➡️ Giving the content room to breathe.

“My main priority was to really lighten up an otherwise heavy and dense magazine… Overall, this magazine needed to lighten up and brighten up.” - Jon Cannon

We kept the foundation members recognized but then elevated it with subtle textures inspired by the Pacific Northwest. Also, adding a refreshed color palette that feels familiar, but more modern.

👉 Read the full story and see the transformation on our blog.
https://ow.ly/Tugz50Ywq5y

Hey MS, this is personal for us. 💪🧡Getting involved with the National MS Society was never just a decision on paper. It ...
03/17/2026

Hey MS, this is personal for us. 💪🧡

Getting involved with the National MS Society was never just a decision on paper. It came from something real.

Members of our team have been directly and indirectly affected by MS. It shows up in conversations, in quiet moments, and in ways that don’t always make it into posts like this one.

That's why we'd love for you to join us in person or virtually on April 12 in D.C for the annual MS Walk. If you can't make it out, a donation goes just as far. Every dollar goes directly toward research, support programs, and progress toward a cure.

If you've been looking for a way to support the MS community, this is a real one.

Join our team, learn more and donate below. ⬇️
https://ow.ly/gSLf50YvxtO

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Falls Church, VA
22046

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Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

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(571) 257-5528

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