10/30/2011
Weekly Communication TIP:
Curious thing about the word “don’t” – it cannot be pictured in the brain. Why, you ask is that important? The brain turns language - our words - into pictures, to process visually (mental images) in order to determine content for behavior. Since the word “don’t” can’t be pictured, it has great power to structure thinking in an unconscious way. This is beneficial knowledge if you are trying to persuade someone.
If I say “Don’t think of a large grey elephant” immediately a large grey elephant pops into your head – you simply can’t help picturing it, regardless of what I said. That’s because the brain skips right over the word “don’t” that it can’t picture and moves right onto the words it can picture.
Think of these statements:
Don’t worry about me.
Don’t feel as though you have to help me with this.
Don’t decide now. You can wait until later if you want.
I don’t know if my opinion will change your mind at all on this
Now take the word ‘don’t’ out of all the above statements – what you have left, and what the brain processes as understandable, is a clear command to action. Try this language pattern and see how more persuasive your language suddenly is.
And we wonder why children have a hard time behaving, when so many of the commands given to them start with “don’t”…