08/16/2026
It’s amazing to me how often boards seek “the usual suspects,” i.e. people already within an existing network and won't be too challenging. You create a far more effective board by first conducting a systematic assessment of the skills, perspectives, and identities that you need and comparing it with your current board. You inevitably find gaps. Then you must actively recruit to find who might be able to fill those gaps. Recruitment is often too random. It needs to be a responsibility, reinforced regularly, of both the CEO and at least some key board members. You should have a pipeline of potential candidates at all times.
Four ways organizations can recruit members who bring new expertise and fundraising channels.