The Greenhouse - Business Coaching

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Trusted by hundreds of businesses and thousands of leaders across North America and beyond, we help businesses and owners grow & scale, maximize value and exit confidently.

I don't get a chance to get out of the office much and onsite with clients, but always fun to swing by and see the core ...
10/14/2026

I don't get a chance to get out of the office much and onsite with clients, but always fun to swing by and see the core values and culture in action like at Integrated Steel Solutions in Grand Forks.

The best cultures aren't built by accident. They're built intentionally, one behavior and one decision at a time.

And there's nothing better than seeing that come to life beyond the leadership team in my conference room.

Thanks for the tour, Larry!

10/09/2026

Is your company sitting on MILLIONS in hidden profitability… and you don't even realize it?

A simple conversation two years ago at this table led to record profitability for a company we now work with.I'll start ...
10/07/2026

A simple conversation two years ago at this table led to record profitability for a company we now work with.

I'll start with this... Solving a problem at its core doesn't involve pitching anything. It's really all about listening for key items and cues.

So the story started here at the Alerus Center in Grand Forks two years ago right after I had presented to the attendees around our workshops on The Six Types of Working Genius.

During that presentation, something hit a chord with an HR leader in the room and she proceeded to message me through the conference app to see if I had a couple minutes after my talk to connect.

I gladly agreed to meet her out here in the lobby.

Upon sitting down, she didn't quite know where to start but started opening up about many of the issues in her organization. (Now, let's first agree on the fact that we all have many in our respective companies!)

I sat and merely listened.

I asked a clarifying question here and there.

She kept dumping out more info.

I dug for a little more detail once in a while.

She kept going.

I just sat and let her vent out frustrations and paid attention to the issues that started to really around a common theme or two.

After about 30 minutes and I felt like I had a good grasp of what was and wasn't happening within her organization, I asked her one question:

"Have you ever heard of EOS?"

"No, what's that," she replied.

Fast forward ahead now two years and this company just hit their most profitable and successful year EVER.

This leader has also stated that if it hadn't been for that conversation a couple years ago that she wouldn't be with the company anymore.

Where did it all start?

With simply listening and identifying what somebody needed.

It wasn't a sales pitch.

It was just emphasizing that human-to-human component and truly caring enough to listen to the frustrations.

And from there, we were able to match up what they needed with what we offered.

The breakthrough your business needs doesn’t start with another strategy, hire or yet another initiative.

It starts with the right conversation.

One where somebody listens long enough to see what you might be too close to see yourself.

That conversation changed the trajectory of this company forever.

Makes you wonder what one conversation could uncover in yours.

10/05/2026

Carissa and I were in Chicago last week for the Bears/Eagles Monday Night Football game, and honestly, some of the best “business research” happened before we ever walked into Soldier Field.

Tailgating.
Thousands of people wearing jerseys.
Food and drinks everywhere.
Music.
Parking.
Merchandise.
Sponsors.
Bars packed with fans.
People traveling in from all over the country.
And the game hadn’t even started yet.
That’s when it hit me...

The NFL has built an ecosystem around its core product.

The football game is the centerpiece of it all.

But the business reaches FAR beyond the 60 minutes played on the field.

Media rights.
Sponsorships.
Advertising.
Tickets.
Merchandise.
Licensing.
Hospitality.
Food and beverage.
Fantasy football.
Betting.
Travel.
Events.

And perhaps most importantly…IDENTITY.

People don’t simply watch their team.

They wear it.
Travel for it.
Spend money on it.
Talk about it.
Build traditions around it.

That’s an insanely powerful business lesson.

As a business owner, you might be spending the majority of their time asking “How do we sell more of what we sell?”

Maybe the better question is “What could we build AROUND what we already sell?”

More ways to serve the customer.
More ways to deepen the relationship.
More reasons for them to stay.
More ways for them to buy.
More opportunities for them to bring others into your world.

The best businesses eventually become more than a product or service.

They become an ecosystem people want to belong to.

The NFL figured that out a long time ago.

And standing on the steps of the Field Museum with a b**r in my hand before the Bears beat the Eagles 27–7, it was pretty hard not to notice.

Business owners 👉 What could you build around your core product or service that you’re not monetizing today?

10/02/2026

What would your company do with this much profit?

Reinvest it in capital projects?

Pay down debt?

Profit share or dividends to employees or owners?

Comment “Profit” and I’ll share the details.

09/15/2026

Most delegation problems aren’t actually delegation problems.

They’re clarity problems.

You hand something off...they think they own it...you think they’re checking with you...then everyone gets frustrated.

The fix?

Be crystal clear on the level of delegation:

1. They research it → Then report back to you

2. They check it out → Then come back and recommend what should be done

3. They decide → Then come to you to get your approval

4. They make the call → Then tell you afterward

5. They own it completely and you TRUST them to do so

Not every task deserves Level 5.

And not every employee is ready for Level 5.

But every delegation should come with a clear understanding of how much authority is actually being handed over.

Before you delegate the task, delegate the decision rights.

That one conversation can eliminate a whole lot of frustration.

Address

3050 Sienna Drive S
Fargo, ND
58104

Opening Hours

Monday 8am - 5pm
Tuesday 8am - 5pm
Wednesday 8am - 5pm
Thursday 8am - 5pm
Friday 8am - 5pm

Telephone

+17014121710

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