Reach Partners, Inc.

05/15/2026

At Reach Partners, we’ve come to rely on speaker meetings as one of the most valuable steps in preparing for a successful event.

At Reach Partners, we’ve come to rely on speaker meetings as one of the most valuable steps in preparing for a successful event. In fact, we recommend holding speaker meetings prior to every...

04/20/2026

After every major event we produce, there’s one thing we schedule: a rest day.

That’s not easy. As Rachel shares in this month’s blog, we’ve been raised to believe that rest is suspect. That no matter how much has been done, it’s never quite enough to justify stopping.

There’s a pull between feeling productive and actually sustaining performance. Between continuing to move and allowing time to recover. But rest is needed to gain momentum:

After every major event we produce, there’s one thing we schedule: a rest day. I grew up hearing my grandmother call herself “lazy bones” while maintaining an immaculate house, baking...

03/30/2026

Take the long view when debriefing after an event. The temptation to move quickly is understandable. Action feels productive. But disciplined reflection builds better events. Read more in our newsletter.

The event is over. Relief mixes with exhaustion. And almost immediately, the conversation turns to what needs to change. It’s natural. Leaders want to improve. We want to fix what didn’t work,...

03/23/2026

Visual cues are often the most accessible and yet, underutilized tools in project management. Nonverbals can show us whether plans are starting to drift. They offer real-time feedback. At Reach Partners, we know how to pay attention to these cues and navigate those signals that something needs to change.

Growing up on a farm, I learned to measure the severity of winter weather with one simple question: Can you see the big barn? If the barn across the yard remained visible, we could confidently...

03/16/2026

Hiring an experienced event planner isn’t about having someone to react when something goes wrong. It’s about having someone who’s already prepared for it.

At Reach Partners, we develop workflow plans that anticipate challenges, clarify roles, and prepare everyone to act with confidence. These plans enable us and our clients to remain calm, even when circumstances shift.

Read all about it:

​At a recent event, a team member walked down the hallway and found me perched on a comfy bench next to her co-worker, who happened to be our client contact. “How can you two just be sitting...

11/04/2025

If you’ve ever had a project fall victim to shifting priorities, raise your hand.

Yep. Us, too.

We have all had projects that stall or “lose steam” along the way. Projects without hard deadlines seem particularly easy to set aside in favor of something that seems more pressing.

But non-urgent projects have value, and that’s what makes it hard. What should you do when something you are excited about has to slide to the back burner? Should you pause, continue, or abandon a project when other tasks demand attention from the team?

Here are some options to consider:

If you’ve ever had a project fall victim to shifting priorities, raise your hand. Yep. Us, too. We have all had projects that stall or “lose steam” along the way. Projects without hard...

10/08/2025

🚨💧 VOTE before Oct 17 💧🚨
https://tankoftheyear.com/fargo-north-dakota/

Our north Fargo water tower isn’t just holding water — it’s holding its own in the national Tank of the Year competition! It's currently coming in 3rd place, and we can do better than that!

This tower is more than infrastructure. It’s a community-designed landmark that reflects the pride, creativity, and voices of the people who live here.

When the City of Fargo replaced the old tank, it wanted the new one to serve as a canvas for public art.

Reach Partners, Inc. lead community outreach, ensuring the design was created with the community, not just for it. Black Ink Creative Partners turned that community input into the stunning design you see today.

Now let’s give it the recognition it deserves.
👉 Cast your vote for Fargo’s water tower as Tank of the Year!

10/02/2025

We've all been there – staring at a project that should be moving forward but isn't. Here’s the thing: you don’t have to struggle alone. When you’re spinning your wheels, Reach Partners can help you step back and gain perspective. We’ll help you get unstuck:

We've all been there – staring at a project that should be moving forward but somehow isn't. Anita and I call this feeling "spinning," and it's one of the most frustrating experiences in...

09/24/2025

Consider the instances where you need to convey something quickly. These messages are typically a few sentences or even a few words that are sent to a group of people. Group texts, Slack messages, Teams chats, or updates in a group app are where we post these types of messages. These tools are fast and informal. They’re great for simple updates, such as when a meeting time or location has changed due to a scheduling conflict.

But even when delivering these quick messages, we need to be intentional. Clarity matters.

At Reach Partners, we talk about communication a lot. We know the value of the ideal message , the kind that’s carefully crafted, reviewed by others, and sent with intentional timing. The goal is...

09/18/2025

Rachel writes: Anita and I have our own language when it comes to giving directions while driving.

When Anita says, “turn right,” I'll promptly turn left. Almost every time. Meanwhile, when I announce that “We need to head north,” she will ask: “Which way is that?”

Apparently, we have complementary directional abilities. We acknowledge these shortcomings and turn ourselves into living directional coordinates. Now Anita says “take an Anita” when she needs me to turn toward her side, and “take a Rachel” when we need to turn toward mine. Problem solved.

In our work at Reach Partners, we’ve learned that client projects also require translation – or a new collective language. After all, communication is more than finding the right words; it’s about making sure everybody understands where we’re heading.

Anita and I have our own language when it comes to giving directions while driving. When Anita says, “turn right,” I'll promptly turn left. Almost every time. Meanwhile, when I announce that...