Varsity Brands

Name: Varsity Brands
Address: 14460 Varsity Brands Way, Farmers Branch, TX, 75244, US
Telephone: +19013874306
Price range: $

Varsity Brands elevates the student experience- in Sport and Spirit.

We are the recognized leader in athletic gear, the driving force in cheerleading, and the most trusted name in celebrating student milestones. We partner with educators, coaches, and students to build school pride, student engagement, and community spirit.

08/31/2026

Go deeper into the Believe In You Leadership Program with an on-demand professional development course featuring industry leaders, implementation tips, and a complete walkthrough of the program materials. Upon completion, educators gain two hours of professional development endorsed by Sterling College.

Learn more about our courses and other offerings ➡️ https://bit.ly/4wZGMwW

08/28/2026

Dodgeball championship trophy secured. 🏆 The Varsity Blues & Bruisers & Throwbocops battled through a series of upsets to win our first Vogel Alcove Dodge for a Cause title. Teammates across Varsity Brands, Varsity Spirit and BSN SPORTS came together to support an incredible mission.

With Varsity Brands proud to serve as a sponsor, this year’s event raised nearly $200,000, a fundraising record that will help Vogel Alcove support children and families experiencing homelessness and poverty across DFW.

Thank you to every player, cheerleader and supporter who brought the energy for a cause bigger than the game.

Vogel's mission ➡️ https://vogelalcove.org/

08/18/2026

A little coffee and a lot of team and can go a long way. This month’s Coffee & Connection brought our teammates together to celebrate the upcoming Vogel Alcove Dodge for a Cause Charity Tournament.

On August 26, our Varsity Blues & Bruisers and Throwbocops teams will hit the court at SMU’s Moody Coliseum in support of Vogel Alcove and the children and families they serve.

Learn more about Vogel and Dodge for a Cause: https://vogelalcove.org/dodge/

Thank you to Lattes on Location for helping us bring teammates together over coffee.

08/14/2026

Back-to-school season means school spirit and sports are getting pumped up, and we’re kicking things off with a fresh “This or That” series. First up: Friday Night Lights or Pep Rallies?

Which one are you most excited for this school year? Or are you choosing both?

Varsity Spirit BSN SPORTS

08/12/2026

Introducing the Believe In You Leadership Program. This 20-week program that empowers student leaders to create meaningful traditions and build stronger school communities.

The program is paired with an on-demand professional development course that equips educators with the training, tools, and framework to bring Believe In You Leadership to life in their schools.

Learn more and get started today.
https://believeinyou.varsityuniversity.org/leadership-curriculum/

08/11/2026

The summer sure flies when you use it to do something amazing. Good luck finishing your Bike2ballparks journey strong!

08/05/2026

In 2024, we asked more than 1,000 students, parents, administrators and coaches how school spirit has made a difference in their overall success. This study concluded with recommendations on how to foster community through spirit, provide resources and mentorship programs built around improving mental health and wellbeing and engaging parents directly to help them reinforce and be part of school spirit and participation at home.

If you're interested in learning more about the study or how Varsity Brands is uniquely positioned to help in each of these important areas, read more here: https://bit.ly/4gNcAAO

07/30/2026

Every sport looks a little different but the bonds and friendships made look remarkably the same.

No matter how you compete, sports have a special way of turning teammates into lifelong friends. Through every practice, challenge, and celebration, those bonds become part of what makes the journey unforgettable.

As part of World Friendship Day, please join us in celebrating the connections that make sports even more meaningful.

07/29/2026

Help your students grow all year long with the FREE Believe In You 40-Week Empowerment Journals!

Designed for elementary, middle, and high school students, these grade-level journals provide weekly activities that help students build confidence, strengthen relationships, develop healthy habits, and practice essential life skills.

Start the school year right with resources that support both academic and personal growth.

Download your free journals today.
https://believeinyou.varsityuniversity.org/40-week-journals/

07/23/2026

In 2024, we asked more than 1,000 students, parents, administrators and coaches how school spirit has made a difference in their overall success. These insights provided some unique insights into the important ways school spirit contributes to overall student success.

Our Varsity Brands IMPACT Program, which connects a range of our offerings available to every campus, showcased more positive outcomes related to school spirit and student pride compared to those without this connection. In fact, two-thirds of IMPACT principals and administrators strongly agree that their students have a lot of pride in their school, compared to half across non-IMPACT campuses.

To learn more, read our summary and access the research here: https://bit.ly/4gNcAAO

Address

14460 Varsity Brands Way
Farmers Branch, TX
75244

Telephone

+19013874306

Website

http://varsitybrands.com/, https://sprout.link/varsity_brands, https://careers.varsitybrands.com/us/en

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