Tanner Friedman

06/03/2026

The Truths About 60 Minutes and Scott Pelley:

All of these things are simultaneously true: -60 Minutes is the most watched news program in the country. Even with all of the changes in media consumption, it still attracts 9 million audiences per week via “linear” (traditional) TV. That’s triple the audience of the highest-rated opinion-dis...

05/20/2026

Thank you Jay Davis of Crain's Detroit Business for including firm perspectives in this week's article on the current business lunch landscape. Link to story for subscribers here:

The traditional sit-down “business lunch” is no longer the reliable revenue stream it was before the pandemic began in early 2020.

05/19/2026

With the end of CBS Radio News, will media habits survive?

Would you call it a habit if you can’t be in the car, driving, looking at the clock and see that it’s approaching the top of a new hour without feeling like you need to turn from music or talk or sports or whatever to hear the news from CBS Radio? A compulsion? Is it … Continued

05/16/2026

We were on the front end on trends 18+ years ago that are still being talked about today.

Full episode of this conversation about the present and future of media at the link in comments, thanks to Tunnel Vision Media.

05/12/2026

Tomorrow is the day with Mark S. Lee, the Mayor of Detroit and a host of small business-focused experts:

The Lee Group (TLG) will present its 12th Annual Small Business Workshop, “Resilient by Design: Innovating Through Disruption,” on Wednesday, May 13, at The Corner Ballpark at 1680 Michigan Ave. […]

05/01/2026

We offer perspective on little bit of everything PR in this live streaming show interview: Influencers, the FCC, media training and crisis communications:

Tanner Friedman Public Relations Co-Foudner and Media Analyst Matt Friedman joins FOX 2 Detroit Live Host Aaron Jordan to discuss the affect influencers and podcasters have on elections and the political landscape as a whole. He also dives into the latest feud between President Trump and comedian Ji...

04/26/2026

Who influences you?

If you voted in 2024, there's a more than one in ten chance one podcaster has influence over the way you view the news.

Find out who as we break down what to do about understanding media now:

It’s been a week since I first read about the new media consumption survey from the University of Mississippi and it it feels even more relevant today, in light of the reaction of the White House Correspondents’ dinner incident than it did even a week ago. You can read it here. The survey goes i...

04/21/2026

We appreciate 5 minutes on live TV to analyze how all of us are getting news and information differently now and what that means...

04/01/2026

It's the biggest news story in the world and so little is known.

We appreciate the chance to go on TV to break down the Iran information gap.

01/31/2026

We work with journalists every day.

Today, we have some thoughts on what it means now that three of them, including one who is prominent, have been arrested for doing their jobs, in the United States of America:

Don Lemon is not my kind of infotainer. I tried watching his CNN show, but too often he sounded like just another cable “news” talking head. And I haven’t watched anything he’s done since, from Twitter-streaming to whatever it is now. But that’s not the point and it shouldn’t be. In this...