Union Productions

Union Productions The Union Productions is a video production company. www.theunionproductions.com

www.vimeo.com/theunionproductions

Video Production company working in both live action and animation

10/26/2023

Every industry has content cliches, Mariah and Steve Turney of the Healthcare Marketing Conference talk about using humor in healthcare.

10/13/2023

"Brand Marketing focuses more on building awareness of your brand's story and building that customer loyalty."

Lena Cheng from Best Friend Jack

Creating great content is critical, but the road to creating needs to be smooth. This is why our 3rd core value is;The B...
10/11/2023

Creating great content is critical, but the road to creating needs to be smooth. This is why our 3rd core value is;

The Best Experience
"For clients, we aim to provide an over-the-top, unique experience. They aren’t just here for a video. For our team, working together should be an inspiring experience. Be respectful, kind, and go the extra mile."

10/10/2023

Displaying your company's culture can win both potential clients and top talent.

Our campaigns for our friends at Ribbon Health helped increase traffic from their LinkedIn to Careers page by 500%.

🔗 Visit the link in our Bio to view our Work page to see the whole case study.

Meet Alex! She's been on the team here at Union for 4 years, crushing out edits, motion graphics, and fully animated con...
09/29/2023

Meet Alex!

She's been on the team here at Union for 4 years, crushing out edits, motion graphics, and fully animated content.

She cares for each project nearly as tenderly as she cares for her cats 😻🐾 .

Give Alex a nice warm 👋🏻.

09/18/2023

Place yourself in the seat of the viewer 📺.

You don't always have the time or budget to get content feedback from your audience until after your content is live.

So, it's a critical shift to move from 'what the brand needs to say' to 'what the audience needs to hear'.

View your own content from the audience mindset and think;

- How did this make me feel?
- What did this make me want to do?
- Do I trust and connect with this content?

09/13/2023

Every method you can use to communicate a creative idea is critical.

One of our favorites and a clear industry standard is Storyboards.
Then, cutting out each frame and sequencing it into a video creates an Animatic.

They don't have to always be gorgeous either 💁🏻‍♀️
just start by getting those doodles onto paper!

"Starting this was basically an accident."When I started creating films for businesses, I thought only about the product...
09/12/2023

"Starting this was basically an accident."

When I started creating films for businesses, I thought only about the production, not about what offering a service would make me into.

💥 That was the first accident. A series of services offered ended up creating a company.

💥🚗 The second accident was my wife crashing her car into someone whose introduction would lead us to our first serious ad agency client.

Would you call this a two-step plan for creating a successful production company?

08/18/2023

Picture this, you have Selective Insurance, but didn't realize all the added benefits included in your policy!

This integrated campaign for our friends at Selective Insurance included TV, Digital, Print, Social, and Radio assets. 📺 🖨 💻 📻 📱

Case study coming soon!

Your film doesn't have to come from the perspective of "we".So, what do "we" mean by that?Before even starting to write ...
08/11/2023

Your film doesn't have to come from the perspective of "we".

So, what do "we" mean by that?

Before even starting to write a script, consider the possible perspectives to write from;

The perspective of the brand
The perspective of an employee
The perspective of a third party narrator
The perspective of the customer
The perspective of a person connected to the customer

When you first consider your story from all these perspective options, it opens your creativity to create a more engaging film.

He's been called a talent whisperer, star wars aficionado, and 'daddy' by two little tikes.But to us, he's Steve 👋🏻Audio...
08/07/2023

He's been called a talent whisperer, star wars aficionado, and 'daddy' by two little tikes.

But to us, he's Steve 👋🏻

Audio, Editor, Animator, and now Creative Director, Steve has worn nearly every hat at Union over the last 12 years. Not to mention bringing in the hardware with multiple Emmy, Telly, and one Stevie Award (named after himself?).

He's a client-requested face on set and that's not just because it hosts a beard you could just fall right into. 🧔🏻‍♂️

Woah,

that emoji looks waaaay to accurate 🧔🏻‍♂️.

So if you love Steve, drop him a little 👋🏻 hi-ya in the comments 👇🏼.

We're in a visual industry and that's why the second core value at Union is; Aesthetic is everything. Care about how thi...
08/04/2023

We're in a visual industry and that's why the second core value at Union is;

Aesthetic is everything. Care about how things look, a lot!

Address

1055 Farmington Avenue
Farmington, CT
06032

Telephone

+18602063906

Website

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