09/03/2026
I've sat across the table from more EDs in this exact moment than I can count.
The email is open. The number is real. And the first instinct is always the same: panic.
Here's what I tell them first: the panic response is normal, and it's not the same thing as the decision-making you actually need to do right now. Give yourself a minute to feel it. Then shift modes.
Our new post walks through exactly what comes next -
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how to get the real number (not the scary number)
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your options depending on your timeline
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and the board conversation most EDs put off way too long.
If you're in this right now, or you've been here before and know someone who is - read it, or send it to them.