10/09/2026
Nonprofits, you won't diversify your revenue in one leap! It happens in stages, and knowing which stage you're actually in changes everything about what to do next.
The stages π
Stage 1 - Stabilization.
You're not adding anything new yet. You're getting honest about what you have and buying yourself room to think.
Stage 2 - Infrastructure.
This is the unglamorous stage nobody wants to linger in: systems for individual giving, board buy-in, the plumbing that makes Stage 3 possible.
Stage 3 - Growth.
This is the stage everyone wants to start at. It only works if 1 and 2 are actually done.
If you're not sure which stage you're in, that's usually Stage 1 talking.
We've got a full breakdown of each stage - including what to actually do at each one - linked below.