10/28/2021
Let me introduce you to the NEW ✨ and bring some happy retro vibes into your day!
Gold Coast Dyes based in Greenwich, Connecticut is spreading joy through the art of hand-dyed products and clothing. A clean modern take on the traditional tie-dye that we all remember from the 70's.
Owner and head creative Mo and I met earlier this year through I had given a presentation on "Branding Your Business With Intention" and she stayed after the presentation to ask some questions, we hit it off right away and the wheels started turning!
We first worked together on Brand Strategy, which led to deciding on a name change, which then led to a rebrand!
Like so many of you, she started off with just a logo and really got by with just that for a while. But, as 2021 hit she saw the need to invest in her business, build strategically and decided to enhance her visual presence across all of her packaging, and marketing platforms.
As with all brand projects we led with intentional choices. We built a color palette, brand identity and aesthetic that is infused with personality, pulling from her Spanish roots and retro styling. This will allow her to boldly put forth her business with confidence and attract her ideal clients and partners.
Congrats 🍾 it has truly been a pleasure working with you!!