Action Water Sports of Detroit

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Action Water Sports of Detroit Your one-stop shop for boating, dock & lift, and pro shop needs. Staying true to this founding principal turned quite rewarding. Call or Text us at 810-629-1342.

Welcome to AWS of Fenton, the premier boat dealership in the Metro Detroit area, featuring a premium lineup of Barletta pontoons, Tidewater center consoles, and MasterCrafts. Founded in 1990, Action Water Sports began in Zeeland, MI with one focus—provide unparalleled customer service to the boating community. After outgrowing the Zeeland location, Action moved to a larger building in Holland and then once more to our current location in Hudsonville in 2002. Our growth couldn’t be contained to just West Michigan and eventually we opened our Traverse City location in 2003, and Fenton location in 2008, making AWS the largest MasterCraft volume dealer in the nation. With more than 25 years of experience, our team has continued to expand and evolve with the industry, but our founding principles of providing the best products and customer service for our customers will always be our bedrock.

We are so grateful to receive the 2026 Beautification Award! Thank you to the Charter Township of Waterford and the Wate...
10/19/2026

We are so grateful to receive the 2026 Beautification Award! Thank you to the Charter Township of Waterford and the Waterford Area Chamber of Commerce for this recognition. We’re proud to be part of the Waterford community and appreciate all the support! 🙌💙

10/11/2026

New boat. New seat color. 🩵🤩 The Barletta Boats Halcyon in Bikini Blue is bringing a whole new vibe to the water!

10/10/2026

We’re loving all the new features and options on the NXT Series from MasterCraft Boat Company! 🤙🏄

Which new feature is your favorite? 🤔 Let us know in the comments! 👇

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10/09/2026

This just in… a brand-new Cobalt Boats R8 Surf!🚤

Let’s unwrap it. 👀🫧

New 2027 boats from ALL our brands are arriving daily, and we can’t wait to show you what’s rolling in! 🤩

🎃👻 Thank you to everyone who came out to see us at Trunk or Treat this year! We had a great time and loved being part of...
10/09/2026

🎃👻 Thank you to everyone who came out to see us at Trunk or Treat this year! We had a great time and loved being part of the fun. We appreciate everyone who stopped by and made it such a great event! 🧡🚤

🚨 LAST CHANCE TO BE FEATURED! 🚨We’re putting the finishing touches on our 2027 Customer Calendar, and we want YOUR boati...
10/08/2026

🚨 LAST CHANCE TO BE FEATURED! 🚨

We’re putting the finishing touches on our 2027 Customer Calendar, and we want YOUR boating memories! 📸🌊

Whether it’s a sunset cruise, a day on the lake with the family, a favorite fishing spot, or your best surf session, we want to see the moments that made your time on the water unforgettable. ☀️

📅 Don’t miss your chance! Submit your favorite boating photos through the link in our bio for a chance to be featured in our 2027 Customer Calendar!

10/07/2026

A few of our favorite things 🌊✨

The wait is over…Meet the 2027 Barletta Halcyon👀🌊A new name. A fresh look. The same Barletta commitment to making time o...
10/02/2026

The wait is over…

Meet the 2027 Barletta Halcyon👀🌊

A new name. A fresh look. The same Barletta commitment to making time on the water even better. 🌊☀️

Your camera roll called… it wants to be in our 2027 Customer Calendar. 👀📸🌊We’re looking for your favorite boating photos...
10/01/2026

Your camera roll called… it wants to be in our 2027 Customer Calendar. 👀📸🌊

We’re looking for your favorite boating photos to help fill the pages of our 2027 calendar! 🗓️

Sunsets, surf sessions, fishing trips, family days, lake adventures—we want to see them all. ☀️🚤

📲 Submit your photos through the link in our bio!

🎃👻 Join us for a night of tricks, treats & thrills! 👻Come check out the Wentworth Real Estate Trunk or Treat & Haunted H...
09/30/2026

🎃👻 Join us for a night of tricks, treats & thrills! 👻

Come check out the Wentworth Real Estate Trunk or Treat & Haunted House on October 8th from 6:30–9 PM! 🍬🕷️

And make sure you stop by and check out the Action Water Sports boat while you’re there! 🚤🎃 We’ll see you there!

📍 2325 W. Shiawassee Ave., Fenton, MI

#2026

09/29/2026

3 Tidewater features we’re loving 👀

The best part? They come standard. 🙌

From functionality to comfort, Tidewater boats are packed with thoughtful features that make every day on the water better.

Which one would you want on your boat? 👇

Join us this Halloween for our second annual Nightmare on Oxbow Lake 👻 •Costume contest•Surf, wake, and ski event•First ...
09/29/2026

Join us this Halloween for our second annual Nightmare on Oxbow Lake 👻

•Costume contest
•Surf, wake, and ski event
•First place:$250
•Second place:$100
•Third place:$50

⏰ Saturday, October 31, 11 AM to 2 PM
📍 10070 Elizabeth Lake Rd., White Lake, MI 48386

09/28/2026

The R26 🤝 Lake Michigan

Making waves all summer long 🌊🔥Big tricks, perfect waves, and unforgettable days on the water — we want to see it all! 📸...
09/24/2026

Making waves all summer long 🌊🔥

Big tricks, perfect waves, and unforgettable days on the water — we want to see it all! 📸☀️

Submit your favorite photos through the link in our bio for a chance to be featured in our 2026 Customer Calendar! 🗓️✨

From the first tee to the first wake ⛳️🌊MasterCraft style doesn’t stop at the water. Come check out our MasterCraft golf...
09/14/2026

From the first tee to the first wake ⛳️🌊
MasterCraft style doesn’t stop at the water. Come check out our MasterCraft golf gear at Action Water Sports! 🏌️‍♂️☀️

🔥 PRO SHOP SALE! 🔥It’s time to gear up and SAVE! 🌊☀️🏄‍♀️ 15% OFFConnelly • Hyperlite • HO • Radar • RonixSki • Surf • Wa...
08/28/2026

🔥 PRO SHOP SALE! 🔥

It’s time to gear up and SAVE! 🌊☀️

🏄‍♀️ 15% OFF
Connelly • Hyperlite • HO • Radar • Ronix
Ski • Surf • Wake

🤙 10% OFF Phase Five until September 7th!

Get the gear you’ve been waiting for before the summer season comes to an end! Don’t miss out on these savings. 👀🔥

🚨 WE’RE HIRING IN WATERFORD! 🚨Ready to turn your love for the water into a career? 🌊☀️ We’re looking for new team member...
08/27/2026

🚨 WE’RE HIRING IN WATERFORD! 🚨

Ready to turn your love for the water into a career? 🌊☀️

We’re looking for new team members to join us at Action Water Sports!

Think you’d be a good fit? Check out the openings through the link in our bio! 🔗

08/19/2026

Back-to-school season is here! 🎒

Forget Waldo…can you find the foiler!?Zoom in, look closely, and drop a 👀 when you spot Bryce!
08/18/2026

Forget Waldo…can you find the foiler!?

Zoom in, look closely, and drop a 👀 when you spot Bryce!

Address

8051 N Old US 23
Fenton, MI
48430

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 6pm
Thursday 9am - 6pm
Friday 9am - 6pm
Saturday 9am - 2pm

Telephone

+18106291342

Website

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