10/08/2026
How do you find a unicorn?
In business, a unicorn is someone who’s highly desirable but difficult to find.
I hear lots of business owners say they’re searching for that one-of-a-kind person to fill a role. Probably because the thought of training yet another regular old human gets exhausting.
I get it, and being the extremely positive (sometimes obnoxiously optimistic) person that I am, I can’t help but think, “unicorns are actually everywhere, if we’ve got eyes to see them.”
Because here’s the thing: leaders don’t just find unicorns. They bring the unicorn out in people.
They see potential where others see average.
They invest in growth when it would be easier just to swap someone out.
They hold space for people to rise.
That’s the real magic of leadership. It’s not about chasing mythical creatures. It’s about helping real humans show up as their rare, remarkable selves.
So maybe the unicorn you’re looking for isn’t out there somewhere.
Maybe they’re already on your team, waiting for you to believe in them enough to help them shine.