10/16/2026
Marketing should not begin with:
“How can I get more leads?”
A better question is:
“How can I add value and begin a meaningful relationship?”
In Six Ways to Think Into Your Business Leadership, I describe the marketing leader as the chief relationship starter.
That description changes the focus.
The goal is not simply to gain attention.
The goal is to help people feel understood, valued, and invited into a useful conversation.
Before you publish your next post, send your next email, or launch your next campaign, ask:
Will this help someone?
Will this answer a real question?
Will this build trust?
Will this create a reason for the relationship to continue?
People are not numbers inside a campaign.
They are individuals with challenges, goals, and decisions to make.
Add value first.
Start the relationship.
Download the free e-book here:
https://bit.ly/6WaysGHL
Lead well.