Lara Bezerra, WorkCoherence

Lara Bezerra, WorkCoherence Author of Coherent Leadership. Chief Purpose Officer. Founder of WorkCoherence. Mentor, Consultant, Speaker & Advocate for Conscious Leadership.

For years I could recite Steve Jobs' Stanford speech by heart, and for just as many years one line in it never fully set...
08/31/2026

For years I could recite Steve Jobs' Stanford speech by heart, and for just as many years one line in it never fully settled in me.

You can only connect the dots looking backward. I believed it too. But my own life kept showing me something else: we are not only here to make sense of a future that already happened to us. We are here to help build it.

Otto Scharmer calls it presencing. Being fully present to what is emerging, sensing the future as it forms, rather than understanding it only once it has arrived. It is not a planning exercise. It is the practice of staying present enough, together, to notice what wants to emerge.

And when a team actually does that, something starts happening that looks almost playful from the outside. The right person calls. The right door opens. What you needed shows up before you finished asking for it. Not magic. A signal that your vision and your purpose are aligned enough to be building something real.

Save this for the next transformation you are about to lead.
Send it to someone on your team who is waiting for hindsight to make sense of it.

The full letter is on my LinkedIn this week, in the newsletter Sorry, Steve Jobs, We Can Also Connect the Dots Forward.

The redefinition of success that chapter 11 of Coherent Leadership invites (pages 220 to 222) begins inside the leader l...
08/28/2026

The redefinition of success that chapter 11 of Coherent Leadership invites (pages 220 to 222) begins inside the leader long before it shows up on a dashboard. The shift from output-counting to outcome-counting is, in my experience mentoring senior executives through WorkCoherence, one of the quietest and most consequential pivots a leader can make. The practice begins with five questions you can ask yourself this week, sitting with a pen, in honest contact with your own measures of success.

The Reframing-Success Practice, five questions to redefine what you count:

1. The output question. What three numbers do you currently measure most regularly in your leadership life? Revenue, headcount, quarterly outcome, your child's grade, your weight, your sleep hours. List the actual numbers. Be honest.

2. The outcome question. For each of those numbers, ask: what outcome was this number supposed to serve? What did I once hope this number would prove or produce? Name the outcome underneath the output.

3. The drift question. Where has the output drifted away from the outcome? Where am I now chasing the number for the number's sake, having lost contact with the outcome it was meant to serve?

4. The systemic-prosperity question. If you added three new outcomes to your dashboard, the human outcome (how alive and growing the people around you are), the relational outcome (how trusted and connected your team and family feel), the planetary outcome (what the systems beyond you are receiving from your work), what would change about the way you spend next Monday?

5. The next-step question. Choose one new outcome from your reflection to start measuring this quarter. Just one. Decide how you will track it. Track it as seriously as you track revenue. Notice what shifts.

I continue this reflection in the first comment.

One organization runs every quarter against a single metric: shareholder return. The dashboards are pristine. The strate...
08/26/2026

One organization runs every quarter against a single metric: shareholder return. The dashboards are pristine. The strategy is rational. The people, the planet, and the community are managed as cost centers, to be optimized when it serves the metric and trimmed when it does not. A second organization runs every quarter against three metrics at once: financial outcome, human outcome, planetary outcome. The dashboards are also pristine, but they include data the first organization does not even gather. As chapter 11 of Coherent Leadership explores on pages 220 to 221, the second model is the one quietly outperforming the first across the dimensions that determine long-run resilience.

The Conscious Capitalism movement, founded by John Mackey (Whole Foods) and Raj Sisodia at Babson, has been the most rigorous attempt to formalize what the second model actually requires. Its four pillars, higher purpose beyond profit, stakeholder integration, conscious leadership, and conscious culture, describe almost exactly what chapter 11 names as the architecture of systemic prosperity. The empirical case is no longer easy to dismiss. The research Sisodia, Wolfe, and Sheth published in Firms of Endearment found that companies practicing this model outperformed the S&P 500 by roughly fourteen times over the fifteen years they studied, with measurably higher employee retention, customer loyalty, and innovation. These were not soft outcomes traded against hard ones. They were the cause of the hard outcomes. The B Corp certification movement, launched in 2007 and now encompassing more than nine thousand companies across ninety countries, has produced converging evidence from a different angle.

I continue this reflection in the first comment.

Two leaders. Same career. Same numbers on paper. Only one of them sleeps at night.The one who sleeps did not perform bet...
08/24/2026

Two leaders. Same career. Same numbers on paper. Only one of them sleeps at night.

The one who sleeps did not perform better. They measured differently. Alongside revenue and valuation, they started counting the things the old dashboard never had room for: how many people they led are still in touch, how many built coherent lives afterward, what their work left behind in the community and the planet.

The output is what you accumulate.
The outcome is what you leave behind.
Systemic prosperity is when you count both on the same dashboard, and discover they were never in competition.

The coherent world is not unfolding somewhere else. It is unfolding here, in the numbers you choose to count.

Save this for your next planning week.
Send it to a leader who is ready to measure what actually matters.

For years I kept two versions of myself apart. Lara the executive, and Lara who studied yoga and ancient philosophies. I...
08/24/2026

For years I kept two versions of myself apart. Lara the executive, and Lara who studied yoga and ancient philosophies. I believed the boardroom had no room for the second one.

So I led from half of who I was, and I called it professionalism. It was dissonance. The day I led optional yoga and meditation at our annual conference, something shifted in the room. I started bringing my whole self into every space I led. The level of consciousness in those rooms began to rise. The story I had been hiding became the story I was leading from.

Here is what I now teach the leaders I mentor: your team is not waiting for a better strategy. They are waiting for you to be human.

The story you are most afraid to share is usually the one they most need to hear.

Save this for the next room you walk into as only half of yourself.
Send it to a leader who hides behind their title.

The full letter is on my LinkedIn this week, in the newsletter The Story You Are Most Afraid to Share.

08/21/2026

The Polman and Nooyi stories in chapter 10 of Coherent Leadership (pages 189 to 198) did not happen by accident. They are the work of leaders who knew their own story was the most strategically valuable thing they carried into any room. Finding your three-minute story does not require a Mumbai night. It requires five questions, an honest hour, and the rigor of a quarterly review.

Finding Your Three-Minute Leadership Story, from chapter 10:

1. The moment question. One scene, one conversation, one decision that shaped how you lead today. Not a phase. One moment. Specificity is the point.

2. The before-and-after question. One sentence for who you were before, one for who you became after. The contrast is the story.

3. The lesson question. What did that moment teach you that you now bring into every room you lead? Name it in one sentence.

4. The relevance question. How does that lesson connect to what your team is facing right now? The story is not about you. It is about why you are leading them through this.

5. The invitation question. After you share it, what do you ask your team to do? Storytelling without an ask is entertainment. Storytelling with an ask is leadership.

Speak the story out loud before you write it, then transcribe what you said. The spoken version is almost always more honest than the written one. Tell it to one person you trust before a meeting. Notice what they ask. Refine.

As I write on page 198, transparency is the honorary fifth pillar of the WorkCoherence model. Without that willingness, the other four pillars stay abstractions. The three-minute story is the doorway. The leaders who walk through it discover what the others never will: their team was waiting for them to be human all along.

Save these five questions for the next time you lead through something hard. Send them to a leader who hides behind their title. Tell me below: which question, one to five?

A leader walks into the all-hands and presents the year's strategy with thirty-two slides. The slides are accurate. The ...
08/19/2026

A leader walks into the all-hands and presents the year's strategy with thirty-two slides. The slides are accurate. The numbers are clear. The team will leave the room and remember almost none of it. A different leader walks into the same all-hands and opens with a two-minute story, the moment that convinced them this strategy mattered, or the customer who taught them what was missing, or the decision they almost made the wrong way and what it taught them. They then walk the team through the same strategy. The team leaves remembering the story, and through the story, the strategy. As chapter 10 of Coherent Leadership explores on page 195, this difference is one of the most underestimated levers in modern leadership.

The neuroscience tracks it precisely. Paul Zak at Claremont Graduate University has demonstrated through decades of research that the human brain produces measurably higher levels of oxytocin, the neurochemical of trust and connection, in response to character-driven narrative than to any other form of communication. His work shows that stories with emotional arc and identifiable human stakes activate brain networks associated with empathy, memory consolidation, and behavioral change. Jonathan Gottschall, in The Storytelling Animal, summarized the broader scientific consensus: human cognition is fundamentally narrative. We do not remember bullet points. We remember stories.

This is why Paul Polman's Mumbai night (pages 189 to 192) reshaped Unilever, and why Indra Nooyi's Performance-with-Purpose language reshaped PepsiCo (pages 195 to 198). The strategy mattered. The story is what carried the strategy into a hundred thousand nervous systems and made them care. As I write on page 198, this is also why transparency is the honorary fifth pillar of the WorkCoherence model. Without the leader's willingness to share who they actually are, the other four pillars (integrality, intentionality, coherence, lifelong learning) remain abstract.

The leaders who let this land tend to discover something quietly extraordinary in the months that follow. They stop performing leadership and start being it. And their teams, almost without noticing, begin to follow the human being rather than the title.

Save this for the next time you have thirty slides and two minutes. Send it to a leader who still believes the data does the convincing. And tell me below: slides, or story?

You do not need the book in your hands to start the Coherence Quotient®. The full version lives on page 169 of Coherent ...
08/17/2026

You do not need the book in your hands to start the Coherence Quotient®. The full version lives on page 169 of Coherent Leadership, accessible by scanning a QR code in the book. The full assessment takes about thirty minutes and gives you a personalized interpretation across the four pillars. Most leaders, however, do not have the book in their hands the moment they read a LinkedIn post. So here is the four-question version you can do right now, sitting where you are. Treat it as the doorway, not the destination.

The Mini CQ. Four questions, one per pillar:

1. Integrality. In the last week, how often was the version of you at work the same as the version of you at home? Score yourself from 1 (different person in every room) to 10 (the same person everywhere).
2. Intentionality. Of the last five significant decisions you made, how many were shaped by what you most deeply want, rather than by what you were trying to avoid? Score yourself from 1 (mostly avoidance) to 10 (mostly intention).
3. Coherence. In the last seven days, how often did your actions match your words, and your words match your inner state? Score yourself from 1 (rarely aligned) to 10 (consistently aligned).
4. Lifelong learning. When was the last time you discovered something about leadership, about a person you love, or about yourself, that genuinely surprised you and made you want to change something? Score yourself from 1 (a long time ago) to 10 (this week).

Add up the four numbers. The point is not the total. The point is which of the four is the lowest. That is the pillar to begin with this quarter.

If you want the full version, and the personalized interpretation that comes with it, scan the QR code on page 169 of the book and take the complete Coherence Quotient®. If you do not yet have the book, the link is in the comments. And in either case, tell me in the comments which pillar is asking the most of you right now. The leaders who do this exercise honestly tend to be the ones who, in twelve months, build the most coherent lives I have ever watched anyone build.

Save this and take the four questions tonight. Send it to a leader who needs an honest thirty minutes with themselves. And tell me below: which pillar scored lowest for you?

One leader runs the quarterly business review with surgical precision. Every metric is examined. Every trend is question...
08/14/2026

One leader runs the quarterly business review with surgical precision. Every metric is examined. Every trend is questioned. Every gap is named. The leadership team leaves with a clear list of what is broken and a plan to fix it. A different leader runs the same review with the same precision, and adds one more line item: "And how is the human being leading this business doing?" The first leader builds organizations that perform. The second one builds organizations that endure. As chapter 8 of Coherent Leadership explores on page 169, the difference between these two leaders is exactly what the Coherence Quotient® is designed to surface.

The research has been clear on this for two decades. Tasha Eurich's work, summarized in her book Insight, found that only about ten to fifteen percent of professionals are accurately self-aware, despite ninety-five percent believing they are. The gap is enormous. And the leaders inside that ten percent, the ones whose self-perception actually matches reality, measurably outperform on every leadership dimension we know how to track. Anthony Tjan's interviews with hundreds of senior executives at Harvard Business Review reached the same conclusion from a different angle: the leaders who outperform across decades, rather than quarters, share one habit almost universally. They run a deliberate practice of self-reflection alongside their business reflection, and they use the same rigor in both.

This is why chapter 8 of Coherent Leadership ends with the CQ. Without honest self-assessment, the four pillars I write about, integrality, intentionality, coherence, lifelong learning, remain abstract. With it, they become a personal map. The map does not change you. It tells you where you are. And once you know where you are, the next move becomes obvious in a way no strategy session has ever made it.

The Coherence Quotient® is the mirror. The chapter is the territory. The next move is yours.

Save this for your next quarterly review, and add the missing line item. Send it to a leader who measures everything but themselves. And tell me below: do you have a self-reflection practice, yes or no?

Address

Florida City, FL
34787

Alerts

Be the first to know and let us send you an email when Lara Bezerra, WorkCoherence posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Lara Bezerra, WorkCoherence:

Shortcuts

Share