Bradley Hartmann and Co.

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Bradley Hartmann and Co. We provide sales, leadership, and language training to the construction industry. and majored in Spanish.

The son of a lumber and building material (LBM) manager, Bradley Hartmann was born into the construction industry. His first job was in a lumber yard and by the time he graduated high school, he was a carpenter's apprentice. Upon realizing his NFL dreams would never come true as a QB at Eastern Illinois University, Hartmann graciously stepped aside to allow Tony Romo to fulfill his destiny. Hartmann then transferred to the The University of Illinois (often referred to as the Harvard of the Midwest...) Hartmann lived in Guadalajara, México for several months before returning to Chicago to join Pulte Homes, where he built over 1,000 homes before transitioning into an area purchasing role. After 11 years at Pulte, Hartmann launched his own training and consulting firm helping the construction industry improve communication—between English and Spanish speakers on the job site and buyers and sellers in the office. Hartmann has published 11 books and hosts The Construction Leadership Podcast, one of the most popular construction podcasts on the planet. Bradley earned his MBA with distinction and teaches his Construction Spanish content at Texas A&M, Oklahoma State University, the University of Oklahoma, Texas State University, and Prairie View A&M. He lives near Dallas with his wife/colleague, Melissa, who serves as CFO, and their two sons.

10/14/2026

A book about the startup bubble from 10 years ago has a ton of relevance with today’s AI boom.

My friend Justin Lawless, CEO of , recommended Disrupted: My Misadventure in the Startup Bubble by Dan Lyons.

Three reasons I loved this book: It’s hilarious, it offers a fascinating look into the world of venture capital, and much of what Lyons describes feels eerily familiar here in 2026.

10/07/2026

The idea of Old Guard ➡️ Young Gun isn’t new to us.

We talk about it often in our own sales training: your most experienced people have spent decades learning the customers, the market, and the business. That knowledge shouldn’t walk out the door when they do.

Kendall Pouland calls them “master builders” and believes part of their job should be training the people who will eventually take their place.

Hear more from Kendall in Episode 570 of The Construction Leadership Podcast.

09/11/2026

It’s a sales/life cliche: If you don’t manage your calendar around your priorities, your customers will gladly manage it around theirs.

And no, not all customers are created equal.

As Dan Efenecy of Carter Lumber puts it: “If every customer is a priority, then none of them are the priority.”

Hear the full conversation with Dan in Episode 93 of The Craft of LBM Sales podcast.

09/02/2026

Busy contractors want you to cut to the chase: How will you and your products help them land new work faster, generate more profit per job, and earn more word-of-mouth referrals?

Start there.
Show them something that helps their business.
Then earn the opportunity to talk about where your product fits.

Listen to my full conversation with Jon Abernathy of TAMKO in Episode 98 of The Craft of LBM Sales Podcast.

08/17/2026

The more we experiment with AI, the easier it is to feel like we know what we’re talking about.

Enter the Dunning-Kruger effect.

Justin Lawless, CEO of , joins us on today’s episode of The Craft of LBM Sales to talk AI, ERP, and how technology can help salespeople spend more time in the field solving problems for customers.

08/11/2026

Working in a family-owned business comes with plenty of debate.

For Justin Lawless, CEO of , those debates are part of what makes it work. You can call each other out, stand up for each other, and have the kind of candid conversations that lead to better decisions.

And when the CEO and CTO can’t agree? Apparently, you bring mom back in.

Hear the full conversation with Justin on today’s episode of The Construction Leadership Podcast.

Proud to see Jack Kennedy fulfill his 15-year dream of getting his film You Are Here into the world. Jack wrote and star...
08/11/2026

Proud to see Jack Kennedy fulfill his 15-year dream of getting his film You Are Here into the world.

Jack wrote and starred in it and his wife, Claire Rose, directed it. Then they piled their 3 kids and 3 dogs into a 35’ RV to tour the country promoting it for the last 75 days.

The fact that this is the only photo ever taken of my wife posing “thumbs up” says it all. Congrats Kennedy’s, you should be proud of what you created.

Now it takes on a life of its own….

08/06/2026

How close are we to giving sales reps AI tools that help them solve more problems in the field?

Full conversation with Justin Lawless, CEO of , coming next Thursday on The Construction Leadership Podcast.

08/05/2026

Now, I don’t know if Jim Bouton and Barbara Streisand ever crossed paths, but I do know this: The knuckleballer’s book Ball Four became a runaway bestseller because of something called The Streisand Effect.

It’s a good reminder to take a deep breath before reacting.

Sometimes your response creates a lot more attention than it was originally attracting.

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2201 Long Prairie, Unit 107
Flower Mound, TX

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