Bradley Hartmann and Co.

Bradley Hartmann and Co. We provide sales, leadership, and language training to the construction industry. and majored in Spanish.

The son of a lumber and building material (LBM) manager, Bradley Hartmann was born into the construction industry. His first job was in a lumber yard and by the time he graduated high school, he was a carpenter's apprentice. Upon realizing his NFL dreams would never come true as a QB at Eastern Illinois University, Hartmann graciously stepped aside to allow Tony Romo to fulfill his destiny. Hartma

nn then transferred to the The University of Illinois (often referred to as the Harvard of the Midwest...) Hartmann lived in Guadalajara, México for several months before returning to Chicago to join Pulte Homes, where he built over 1,000 homes before transitioning into an area purchasing role. After 11 years at Pulte, Hartmann launched his own training and consulting firm helping the construction industry improve communication—between English and Spanish speakers on the job site and buyers and sellers in the office. Hartmann has published 11 books and hosts The Construction Leadership Podcast, one of the most popular construction podcasts on the planet. Bradley earned his MBA with distinction and teaches his Construction Spanish content at Texas A&M, Oklahoma State University, the University of Oklahoma, Texas State University, and Prairie View A&M. He lives near Dallas with his wife/colleague, Melissa, who serves as CFO, and their two sons.

06/18/2026

Most sales training programs give you a binder.

We built a golf course.

Some holes are straightforward. Others require strategy. Every one is designed around the real world challenges Outside Sales Reps face every day.

Goal setting. Time management. Pipeline management. Prospecting. Objections. Negotiations.

OSR Academy Cohort V begins in September.

Register by Friday, June 19th to save $1,000.

⛳️Learn more at OSRAcademy.com

06/16/2026

Don’t take our word for it.

OSR Academy students are building structure, confidence, better communication, and stronger habits that drive results.

Registration for Cohort V is now open—and you can save $1,000 if you sign up by Friday, June 19th.

Learn more at OSRAcademy.com.

06/10/2026

Sales managers are asked to do the impossible.

Coach the team. Hold people accountable. Forecast revenue. Solve problems. Communicate strategy. Repeat.

That’s why we’re launching the LBM industry’s first Sales Managers Guild this September.

Because no sales manager should have to do this job alone.

Learn more at TheSalesManagersGuild.com

06/09/2026

One of the best ways to create an edge in your market?

Go see what other markets are doing first.

The best sales managers and leaders are constantly looking outside their own markets for ideas, trends, and innovations they can bring back to their teams and customers.

That mindset is a big part of why we built The Sales Managers Guild—not just as training, but as a peer community where sales managers can learn from one another, exchange ideas, and gain perspective from leaders across the industry.

Because sometimes the fastest way to improve your market… is to learn from someone else’s.

06/04/2026

A quick look inside an OSR Academy Live Training session.

A GM at a luxury home builder shares a simple truth: builders don’t expect perfection—they remember who shows up, takes ownership, and helps solve problems when things go wrong.

These candid conversations happen every other week inside our 12-month OSR Academy training program.

🔗link in bio to learn more.

06/02/2026

From our 7th Annual Sales Fundamentals Workshop, luxury homebuilder Adam Lingenfelter shares something we talk about all the time:

Great reps walk jobsites differently.

They’re not just there to check in. They’re building relationships, gathering insights, and creating opportunities before anyone else does.

That kind of builder perspective is a big part of the OSR Academy experience, where students learn directly from builders, industry partners, and experts throughout the year.

Registration for Cohort V opens next week. Link in bio to learn more.

05/28/2026

Every baseball fan knows the Mendoza Line: .200. Stay above it and you’re in the lineup. Drop below it and you might be headed to the minors.

I think LBM sales teams need a Mendoza Line for net new business too. If less than 10% of a rep’s revenue is genuinely new business, they’re probably not selling—they’re account managing.

That’s the topic of this month’s LBM Journal column. Link in bio to read.

05/15/2026

One of the biggest challenges in sales leadership is getting the right data to understand performance, pipeline, and opportunity.

That’s why we’re excited to partner with — the next evolution of ERP built specifically for the LBM industry.

05/14/2026

A handwritten letter earned the meeting — and three years later, Andrew Cooper still remembers it.

We explored this same idea in today’s newsletter: why thoughtful, personal communication still stands out.

🔗 Link in bio to read

Address

2201 Long Prairie, Unit 107
Flower Mound, TX

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