Hospitality Across America

Hospitality Across America RV park growth specialists. Expert consulting, tailored strategies management solutions.

Long Term Stays Are Not Free MoneyTransient bookings have softened in a lot of markets this year. So owners are looking ...
08/31/2026

Long Term Stays Are Not Free Money

Transient bookings have softened in a lot of markets this year. So owners are looking at the back rows, pricing out a monthly rate, and deciding whether to convert.
Sometimes that is exactly right. I have helped properties make the move and I would do it again.
But it is a trade, and most owners are only pricing one side of it. That is truest at destination and event driven properties, where a handful of weekends carry the year.

Start by Naming Which Product You Are Selling

Monthly, seasonal and annual are three different businesses, and owners use the words interchangeably.
Rolling monthly is the weakest floor, the easiest to reprice, and the best protection for your peak. Seasonal is usually prepaid or on installments with a defined end date, which makes it the best working capital of the three. Annual carries the heaviest infrastructure load and the highest legal exposure, and the site is often unsellable even when the resident is gone for three months.
Decide which one you are building before you price it.

What You Are Actually Buying

A revenue floor. Money that shows up whether or not the weather holds, whether or not diesel spikes, whether or not the festival gets cancelled.
And a real cost reduction, which is the half of this that critics of long term conversion leave out. Fewer turns. Less check in labor. No merchant fee or channel commission. No marketing spend to refill that site next weekend. No cancellations, no no shows, and less damage from somebody who has to live with the neighbors afterward.
Transient lodging tax also stops applying past a threshold in most states, often around thirty days. Confirm your number, because it favors the long term column.

What You Are Actually Selling

Your peak, if you let it happen by accident.
The site you commit for a season or a year is not available for the Fourth, the rally, or the festival that carries your fall.
Here is the part I want owners to hear, because it is fixable. That is a contract design problem, not an inherent trade. Blackout dates. Seasonal terms that end the week before your biggest event. A peak surcharge. Rolling thirty day agreements instead of annual on your better inventory.
Convert without any of those and you did not sell a site. You sold your twenty best nights at a rate you set in a soft month.

The Ancillary Shift Nobody Models

A transient guest spends on top of the site rate. Firewood, ice, propane, the cart rental, the early check in fee, a t shirt on the way out.
A long term resident spends far less of that, and spends it differently. Which is not the same as spending nothing.
Long term residents drive storage revenue for the boat and the extra vehicle. They rent carts by the season, which is higher margin and less labor than renting by the night. They pay extra vehicle and pet fees every month. Your laundry very likely runs on them, because a guest staying two nights does zero loads. And their families book your cabins at rack rate on holiday weekends.
So the honest version is this. Ancillary per site night falls, and the mix moves from impulse retail to recurring services. Most parks built a store for transient traffic and never built the long term menu, so the revenue drops by default rather than by necessity.
Build the menu before you convert. Storage, seasonal rentals, recurring fees, package handling, lot care.

Electric, and the Wire Behind It

Meter it and bill it separately. If your rate includes electric, you have written a blank check and handed it to somebody with time on their hands. Most operators know this part.
What most operators have not checked is whether the wire can take it.
Park electrical distribution assumes that not every fifty amp site pulls near maximum at the same time. A row converted to year round long term breaks that assumption. Air conditioning in August, resistance heat in January, every day, on the same pedestals. What shows up is nuisance breaker trips, voltage complaints, transformers running hot, and a service upgrade nobody budgeted.
Have an electrician look at the loop before you sign anybody. Same thinking on internet, because a backhaul sized for transient burst use fails with forty residents streaming on it all day.
Trash is the most underbudgeted line in a conversion, and if you are on a permitted septic system, remember it was sized to a transient design flow. That is a compliance question, not a drift.

Rate Flexibility Is the Quiet One

Raising a rate on someone who has been in row B for two years and helped chase down a water leak last spring is one of the hardest conversations in this business. Most owners flinch, and I have watched long term rates sit still for years while insurance, payroll and utilities did not.
Put the annual increase in writing before anyone moves in. It is a policy when it is written in advance. It is a betrayal when it shows up in year three.

Do You Need to Run Background Checks

Nothing requires you to. No federal or state law makes an RV park screen a long term resident, and plenty of good parks never have.
I still tell owners to screen, and not for the reason most people expect. It is not about criminal history. It is about money.
Once a resident crosses your state's day threshold they are a tenant, and removing a tenant takes a court, not a conversation. Income, credit and prior park references keep you out of that, and the financial screen is the least regulated part of this in every state.
Two rules if you do it. Apply the same standard to every applicant, every time, because selective screening is how discrimination claims start. And if you use a screening company, you owe the applicant written notice any time that report affects your decision, including when you approve at a higher deposit. That second one catches people.
OHI publishes member guidance on this. Start there, then ask your attorney about your state.

Run These Numbers, Not the Rate Comparison

Do not compare monthly rate to nightly rate. Compare total revenue per available site. What does that site produce today across a full twelve months, not on a good Saturday. What does it produce beyond the rate. What does the long term rate produce net of metered electric, plus the ancillary you are going to build. What expenses does it add, and what does it drop.
Then look at concentration. If that site earns nine thousand dollars a year and six thousand of it lands in sixty nights, you are not trading a rate. You are trading the sixty nights.
If you cannot answer the first two, you do not have a conversion problem. You have a reporting problem.

Pick the Sites Deliberately

Not the premium pull throughs with the view. Those are paying for your year.
Back row. Longer walk to the bathhouse. The corner sites that sit empty in October anyway. Clustered, so the long term community is a neighborhood instead of a scatter of permanent rigs through your transient rows.

Decide Your Cap Before You Sell the First One

Long term conversion is close to a one way door. Unwinding it is far harder than starting it.
So decide today what percentage of your sites will ever be long term, write that number into your operating plan, and convert against the cap instead of against this month's occupancy report. Parks do not choose a long term identity. They drift into one, a soft season at a time.
The properties that do this well are not the ones that converted fastest when transient got soft. They are the ones that knew exactly what each site was worth, all in, before they gave it away.
Next time I will cover the other half. Insurance classification, fair housing, occupancy limits in your permit, and what happens when a resident stops paying and the rig will not start.

Before You Convert a Single Site
We help owners run the real numbers site by site, structure the rate and the utility billing, and build the long term revenue menu so the floor you gain does not quietly cost you your peak. Reach out at www.hospitalityacrossamerica.com.

The Problem You Can Name Is Almost Never the Problem You HaveMost Operators Call Me About the Wrong ThingThe call usuall...
08/17/2026

The Problem You Can Name Is Almost Never the Problem You Have

Most Operators Call Me About the Wrong Thing
The call usually starts the same way. We need help with marketing.
So I go look. And most of the time marketing is not the problem. The property is doing fine getting people to book. It is the part after they arrive that is costing the money.
That is not a knock on the operator. When you are in it every day, you see the thing in front of you. The problem you can name is almost never the problem you have.
Here are the calls I get most, and what is usually underneath them.

When They Say Marketing, It Is Usually the Product
Bookings are fine. Guests are finding the property. They arrive, and it does not deliver what the photos promised.
So they do not come back. Reviews soften. And now you have to buy the next guest instead of keeping the one you already had.
Spending more on marketing when the property does not hold up is just paying to show the problem to more people.
Fix what happens after check-in first. Then go get more people.

When They Say Rate, It Is Usually Inventory
We cannot charge more. Our market will not support it.
Then I walk the park and every site is priced the same and named the same. There is nothing to trade up to. No reason for a guest to spend another twenty dollars because there is nothing better to spend it on.
That is not a rate problem. That is a sameness problem.
Give people something worth paying for and some of them will pay for it. Most properties have that inventory already. They just never separated it out.

When They Say Staffing, It Is Usually Documentation
We cannot keep anyone.
So I ask how the job is written down. Usually the answer is a binder from a manager who left two years ago, plus two long-tenured people who know how everything is done and have never been asked to write it down.
A new hire in that building learns the job by guessing and getting corrected. Nobody sticks around for that.
This is why I built a book of SOPs that I customize to each property. Not a manual for a shelf. The actual answer to how we do this here, written so a new person can find it without having to ask.
A lot of turnover is a training problem wearing a hiring costume.

When They Say Reviews, It Is Usually the Front Desk
Reviews are a lagging indicator. By the time the rating moves, whatever caused it has been happening for months.
Almost every time, it traces back to check-in. A process nobody trained. A policy the staff cannot explain, so they apologize for it instead of delivering it. A guest who asked a reasonable question and got a shrug.
Guests forgive problems. They do not forgive being handled badly.

Why I Do Not Show Up With a Template
If a template were the answer, you would have solved this already.
Every property is different. Different market, different guest, different staff, different owner goals, different things already broken. A plan built for somebody else's park will fix somebody else's problem.
Somebody once called me a chameleon and I took it as a compliment.
Some engagements are pure revenue work. Some are a social calendar and a decent set of photos. Some are three weeks of writing SOPs that should have existed years ago. Some are me standing at the front desk on a Saturday afternoon watching what actually happens when the line gets long.
Thirty years in this business, and the range is the whole point. I have run these properties. I can sit in any seat in the building and know what good looks like from that chair.
I am not there to hand you a deck and leave. I am there until it works.

Before You Hire Anybody, Ask Yourself This
You may not need a consultant. You may just need an honest hour with these questions.
When did you last stay at your own property as a guest, and pay for it?
Can a new hire find out how to do their job without asking another person?
Do your best sites cost more than your worst ones?
Do you know what percentage of your guests come back?
If you doubled your bookings tomorrow, would the property hold up?
That last one is the honest test. If more guests would break you, you do not have a marketing problem.
Whatever the answers are, they will point you at the real thing. Sometimes that means calling somebody. Sometimes it just means fixing what you already knew was broken.

This is the work we do at Hospitality Across America. We help RV resort owners and operators find the problem they actually have, fix what is underneath it, and build the systems that hold after we leave. Reach out at www.hospitalityacrossamerica.com.

Soft Demand Does Not Look Like Empty Sites AnymoreSoft demand used to be easy to spot. Empty sites. A quiet phone. A Sat...
08/03/2026

Soft Demand Does Not Look Like Empty Sites Anymore

Soft demand used to be easy to spot. Empty sites. A quiet phone. A Saturday that never filled.
That is not what it looks like anymore.
Right now, I am walking properties that look busy. The park is full. The staff is running. And the revenue is not there.
In July the Insider Perks Outdoor Hospitality Pricing Index recorded its highest occupancy since it launched. In the same month it posted its first rate decline since the index began.
Full sites. Lower rate.
That is the season, and you cannot see it from the front desk.
One note before I go further. This is an RV problem. Glamping is holding up better. If you run both, do not let what is happening on your RV side drive decisions on the other.

A Full Park Is Not Proof That Your Pricing Is Working
Occupancy is the number that feels like winning.
Occupancy shows up on its own. Rate you have to go get.
A park can be full and still be underpriced. Full tells you people are booking. It does not tell you what they paid.
If your occupancy is holding and your revenue is flat, you already have your answer. You are buying volume and paying for it out of rate.

Your Guests Learned to Wait
Booking windows have collapsed. I am seeing it on the properties I walk, and many of the operators I talk to are saying the same thing. Guests are deciding later and staying a little shorter.
That is not an accident. We taught them.
Somebody in almost every market drops rate two weeks out. Guests figured out that waiting pays, and now they wait.
Hotels learned this the hard way and it took years to undo. We are teaching campers the same lesson right now.
Most rates are still built around a guest who books in spring for a July trip. That guest is not gone, but there are fewer of them every year.
And if your answer to a soft week is a last-minute discount, you are training the next guest to wait too.
Stop rewarding the wait.

The Softness Is in Transient, Not in Camping
People have not stopped camping. Participation is holding. What softened is transient.
Long stay and seasonal business is where the strength is right now, and it has been building since spring. The revenue moved. Most operators have not moved with it.
Go look at your mix honestly. Not what you wish it was. What it is.
I have heard from more than one operator who took a hard look at their transient inventory this year, moved a portion of it to seasonal, and finished flat instead of down. That is not a rescue plan. That is reading the market and adjusting to it.
The properties that struggle this fall will be the ones still waiting for transient to come back on its own.

Your Best Sites Are Still Called Site 14
Here is the one number from July worth committing to memory.
Premium and deluxe designated sites passed waterfront sites for the first time. The gap between a named premium site and a standard site is now the widest that index has ever recorded, about 24.5%.
Read that again. Naming a site is now worth more than owning the water.
You cannot build a lake. You can name a site this week.
This is the cheapest revenue on your property and almost nobody picks it up. Walk your park and find the sites people request by name. The corner one with the shade. The one with the extra space on the patio side. The one at the end where nobody walks past.
Those are premium sites. Call them that. Photograph them. Price them.
And charge for the pull-through. At most properties I walk into it is free, and it is one of the first things a big rig owner asks about. That is not a hookup. That is a convenience people will pay for, and you are giving it away.

Your Weekday Rate Is Solving a Problem You No Longer Have
Midweek is not the ghost town it was five years ago. Retirees, remote workers, and flexible travelers filled a lot of that in.
But most rate cards still carry a weekday discount that was built when Tuesday was dead.
Pull yours up and ask a simple question. Is that discount still earning anything, or is it just a habit you are paying for every week?

Labor Day Is the Last Big Weekend. Price It Like One.
It is the final holiday of the season, and I keep seeing it priced like an ordinary weekend.
Two-night minimum at the least. Three if your market supports it. Hold your rate and do not blink when it fills slowly, because it will fill later than it used to.
Go look at what you are holding for it today, not in three weeks.

Fall Is Being Priced Right Now, With or Without You
Forward rates for September through November have been drifting down. Not sharply. Steadily.
Winter is the part that concerns me more. Snowbird rates had been climbing on their own all spring, and that stopped. The market is not going to build your winter rate for you this year the way it did last year.
If you want fall and winter rate, you have to go set it. In the next six weeks, not in October when the calendar is already filling at whatever number you left up.

What I Would Do This Week
Soft demand is real. It just does not arrive the way we were trained to look for it.
You will not find it in your occupancy report. You will find it in your average rate, in how late your bookings show up, and in a comp set that keeps quietly sliding down without announcing it.
So stop grading yourself on how full you look.
Walk your park and name your best sites. Charge for the pull-through. Look hard at whether some of your transient inventory should be seasonal. Check your weekday discount. Price Labor Day like the last big weekend it is. Set your fall and winter rates before the season sets them for you.
None of that requires the market to cooperate.
All of it is inside your gate.

This is the work we do at Hospitality Across America. We help RV resort owners and operators read their own numbers correctly, price their inventory to what it is actually worth, and protect rate through a soft season so occupancy is not the only thing they have left. Reach out at www.hospitalityacrossamerica.com.

Your Best Worker Is One Bad Week From QuittingEarlier this year I wrote that training, not hiring, is the real staffing ...
07/20/2026

Your Best Worker Is One Bad Week From Quitting

Earlier this year I wrote that training, not hiring, is the real staffing solution. I still believe every word of it.

But there is a part two that nobody talks about, and we are sitting in it right now.

You can train the best team you have ever had and still watch them walk out the door in August.

The back half of the season is where good people quit. They are tired. The magic of opening weekend is long gone. And every park down the road is short staffed and hiring, which means your best worker is one bad week away from someone else's offer.

Losing them now costs you more than it would have in April. You already paid to recruit them, train them, and get them good.

Replacing a trained person in August means starting over with a stranger during your busiest stretch. That is the most expensive hire you will ever make.

So let's talk about why they leave, and what actually keeps them.

They Leave Because They Feel Invisible

This is the one that gets missed, and it is the one that matters most.
Your best people are usually your quietest. They show up, they solve problems, they do not complain. So they are easy to overlook. You spend your energy on the squeaky wheel and the strong, steady one gets nothing but silence.

Silence reads as invisible. And nobody stays where they feel invisible.

The fix costs you nothing but attention. Notice the person who handled the septic backup without being asked. Say their name. Say it in front of other people. Tell them you saw what they did and it mattered.

I am not talking about a plaque or an employee of the month photo nobody looks at. I am talking about you, walking up to a real person, and telling them the truth about the job they did.

People do not leave places where they feel seen.

They Leave Because There Is No Upside

Pay matters. I am not going to pretend it does not.

But here is what I have learned in thirty years. People rarely quit over the wage they agreed to. They quit when they cannot see the wage ever changing. No path. No growth. No reason to believe next season looks any better than this one.

You do not have to hand out raises you cannot afford. You do have to show people a future.

Tell your strongest seasonal hire that you want them back as a lead next year. Give the front desk person the reservations training they keep asking about. Show the maintenance tech what the next rung looks like and what it pays. A person who can see a future does not go answer a competitor's ad on their lunch break.

The upside does not always have to be money. But it always has to be real.

They Leave Because Their Boss Is the Problem

People do not quit parks. They quit managers.

Your on-site leadership is the entire experience of working for you.

You can have the best property, the fairest pay, and the best
mission in the world, and none of it survives a shift lead who plays favorites, blows up under pressure, or disappears when the work gets hard.

This is the part owners hate to hear, because usually the problem manager is loyal, has been there forever, and is drowning right along with everyone else.

Loyalty is not the same as leadership. A manager who is burning out your team is costing you more than the empty positions they cannot fill. Support them, retrain them, lighten their load if that is what it takes. But do not confuse how long someone has been there with how well they lead. Your good people are watching how you handle it.

They Leave Because the Schedule Is Breaking Them
This is the most fixable one, and the most ignored.

By midseason, your team has been running hot for weeks. Short staffed shifts. No real days off. Someone always calling out and someone always covering. It is survivable for a month. It is not survivable for a season.

The math is simple and brutal. A person who never gets a true day off will eventually take all of their days off at once, permanently.

Protect their time like it is inventory, because it is. Build the schedule two weeks out so people can plan a life. Guard days off like they are real, not the first thing you sacrifice when someone calls in. And when your team is slammed, you get on the floor with them. Nothing burns out a good worker faster than watching the boss stay dry while they drown.

Rest is not a reward you give when the season slows down. It is the thing that gets you to the end of the season with a team still standing.

What This Actually Costs You

Nothing on this list requires a budget.

Seeing people costs attention. Showing them a future costs a conversation. Fixing a struggling manager costs some hard honesty. Protecting a day off costs planning. None of it costs what you think it does.

What it saves you is the thing that is hard to see until it is gone. The trained, proven person who already knows your property, your systems, and your guests. The one you cannot replace in August no matter how much you spend.

The parks that finish the season strong are not the ones that got lucky with hiring. They are the ones whose best people never left.

This Is the Work We Do at Hospitality Across American

We help RV resort and campground and glamping operators build schedules, leadership, and recognition that hold a team together through the hardest stretch of the season, so the people you trained in spring are still with you in fall. Reach out at www.hospitalityacrossamerica.com.

What the Fourth of July Just Showed YouIf you are running a glamping property, an RV resort, or a campground, the Fourth...
07/06/2026

What the Fourth of July Just Showed You

If you are running a glamping property, an RV resort, or a campground, the Fourth of July weekend is the most informative seventy two hours of your entire operating year. For most properties it is also the highest revenue and highest occupancy weekend on the calendar. Maximum demand, maximum guest expectations, and a team running at full tilt. That combination is exactly what makes it your annual stress test. Whatever weakness exists in your operation, this weekend just put it on display. The only question is whether you are paying attention.

If you wait until Labor Day to do the post mortem, you have already lost the second half of your season.

The Window Is Open Right Now

This week, the team remembers everything. The frustrations are fresh. The breakdowns are still tender. The wins are still on the surface. By next weekend, the memory starts to fade. By August, it is gone entirely.

The smartest thing you can do for the rest of your season is take three days this week to do an honest audit of what just happened. Not a long meeting. Not a survey. A real, focused look at the operation while the evidence is still sitting in front of you.

Read the Reviews Coming In This Week

Your inbox is about to fill up with Fourth of July weekend reviews. Read every single one of them in the next ten days.

Look for patterns, not outliers. One angry guest who wanted to leave a one star review because the pool closed for an hour is not your problem. Three different guests mentioning slow check in, distracted staff, or a broken golf cart is your problem.

The reviews are giving you the operational audit for free. Most operators ignore them, respond defensively, or skim them. The smart ones treat them as the actual report card.

Walk the Property Now

The grounds tell the story. Walk your property today. Slowly. Like a guest, not the owner.

What got beat up over the weekend that has not been fixed yet. What signage is faded or damaged. What landscaping took a hit. What amenity needs repair. What spaces feel exhausted because the team has been running for seventy two hours without a chance to reset them.

The properties that look tired on July 6th look completely exhausted on August 6th. The reset has to happen this week, not next month.

For RV Resort and Campground Operators

The Fourth is the weekend your reservations workflow, your check in process, and your security protocols get tested at full volume.

How long was the average check in. How many guests were waiting in line at three pm on the third. How did the late arrivals go on the fourth. How did the team handle the noise complaints, the dog issues, the alcohol incidents, the spot disputes.

Talk to your front gate team this week. They have stories. Most of those stories contain the exact fixes you need to make before your next holiday weekend.

The other thing to check is your seasonal community. The long term residents watched the weekend with their own eyes, and they will tell you everything if you ask. They saw what worked and what did not. They know which transient guests caused problems. Their feedback is the closest thing you have to a free property inspection.

For Glamping Operators

The Fourth is the weekend that exposes whether your operational lift can actually handle peak demand.

The housekeeping turn time you planned for is the housekeeping turn time you got. The chef who handled forty covers in May handled ninety on the fourth. The reservations team that answered every call in June missed twenty over the weekend. Every system in your operation just got tested under maximum load.

Look specifically at the moments where two things happened at once. The check in that overlapped with the chef dinner service. The late arrival that coincided with the next morning's prep. The guest issue that hit during a housekeeping crunch. Those are the seams in your operation, and they are where the next breakdown will happen if you do not address them this week.

And look at your guest journey from start to finish. Did the arrival experience hold up. Did the in unit setup match what you promised. Did the team have time to be present, or were they just executing under pressure. Glamping guests pay for presence. If presence broke down this weekend, they noticed.

The Team Reading Is Just as Important

Talk to your team this week. All of them. Not in a group meeting. One on one or two on one.

Ask three questions. What worked. What did not. What do you need to make the rest of the season better. Listen to the answers. Take notes.

The team just spent seventy two hours under maximum stress. They saw everything. They know what is broken. They have ideas. They have also been quietly deciding whether they want to stick around for the rest of the season, and how you handle this week will inform that decision.

This is also the moment to thank the people who carried the weekend. Specifically. By name. In front of others where appropriate. The team that just held your operation together through the most demanding stretch of the year deserves more than a generic great job everyone.

Build the Fix List

By the end of this week, you should have a list. Real items. With owners and deadlines. The reservations workflow gap. The housekeeping bottleneck. The security protocol that did not hold. The communication breakdown between front desk and grounds. The maintenance issue that should have been caught in May.

Not all of it gets fixed this season. Some of it is for off season planning. But the items that affect the next holiday weekend or the next high pressure stretch need to be locked down by Friday.

The Rest of Your Season Lives or Dies This Week

The operators who treat this week like a regular operational week miss the chance to fix what just got exposed. The operators who treat it like the most important audit of the year set themselves up for a strong second half.

The Fourth of July just told you what is broken. The only question is what you do with the information.

If You Want Help With Your Post Holiday Audit
This is the work we do at Hospitality Across America. We come in this week, listen to your team, walk your property, read your reviews, and build the fix list with you and for you. By Friday you have a clear plan for the back half of your season. Reach out at www.hospitalityacrossamerica.com.

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