The Marketing Specialist

09/21/2026

STOP THE AI SLOP!

Look, you know I've embraced many aspects of AI in my business, but I am always very mindful of the way content looks and sounds. I never want to sound like a robot!

That's why I was excited to try Archie by Agorapulse. It starts by getting to know your brand and voice, then asks for a source video, document, or link to repurpose into new content vs. pumping out the same generic language everyone else uses.

Unlike other platforms out there, it creates both captions AND images!

Sometimes I use Archie to generate different content ideas for my clients that we hadn't thought of, and then design my own posts off of that, too.

It's live and free for anyone to use right now. Try it here: https://agorapulse.com?ref=corey-f24eb8

06/15/2026

I don't think most small business owners realize how much search has changed in just the last few months.

We’ve spent years trying to crack the Google code, but the game is shifting. People aren't just scrolling through pages of links anymore; they’re asking AI for direct answers.

If your business isn't showing up in those AI-generated responses, you’re essentially becoming invisible to a whole new generation of customers.

It’s a wake-up call for all of us to rethink how we present our brands online. ✨

Let's make sure your business stays visible in the AI era:
https://themarketingspecialist.pulse.ly/cdkpce7sak

05/22/2026

Today’s the day! Cami’s graduating high school. We are so proud of everything she’s accomplished and can’t wait to see her thrive at Sonoma State University! XOXO 💕

05/20/2026

Are you using Edits to edit your videos? If it's new to you, Edits is the app that Instagram created a while back to compete with CapCut.

It's a stand alone app that also integrates with Instagram. You can fully create your Reels within Edits including text overlays, stickers, music, templates and more. The best part is that you can download Reels to your phone without any watermarks for use on any social media platform!

Here are the new features that just dropped:
✨ More premium fonts
✨ AI customizable fonts
✨ Better templates
✨ Ability to search more easily for other Reels and accounts

Stay tuned for more updates...and the release of Instagram for Dummies, 3rd edition this Winter!

05/06/2026

I'm getting A LOT of questions from my clients about showing up on search. One client just asked me about Google ads...

Why? People are searching other places now. ChatGPT, Claude, Perplexity, the list goes on. And even when they do search Google, an AI-assisted answer usually appears ABOVE any Google ads.

Why? People are searching other places now. ChatGPT, Claude, Perplexity, the list goes on. And even when they do search Google, and AI-assisted answer usually appears ABOVE any Google ads.

I've developed an AI Visibility Audit that goes through your entire website. I deliver a report in 24 hours that shows:

1️⃣ Your AI Visibility Score
2️⃣ Areas of Weakness
3️⃣ Exactly How to Improve
4️⃣ 30-Day Action Plan to break it into steps you can do yourself or hire someone to help you

▶▶✨Comment GEO if you want more info!✨

If GEO is new to you, it stands for Generative Engine Optimization!

04/20/2026

Millions of people are skipping Google and asking ChatGPT, Claude, Gemini, and Perplexity to recommend businesses for them.

“Who’s the best realtor in Sacramento?”

“Find me a top divorce attorney in Portland.”

“Who specializes in hair extensions in Boise?”

The AI answers instantly — and it’s recommending specific businesses by name.

The businesses showing up? They’ve (usually accidentally) optimized their websites for AI search, something called GEO, Generative Engine Optimization.

The ones not showing up? They have no idea this is happening.

Get a custom GEO Audit for your business, delivered as a done-for-you PDF report, and find out exactly where you stand and WHAT TO FIX.

Delivered to your email within 24 hours.

Get your GEO AUDIT HERE:

Get found on AI searches!