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Align My Practice Align My Practice provides expert practice management consulting, team coaching & recruiting.

10/14/2026

Happy Wisdom Wednesday! ๐Ÿงก

This one is for my orthodontic offices and Marketing Coordinatorsโ€”and yes, this might be your TCs too!

Letโ€™s talk about tracking your leads. ๐Ÿ“ˆ
Do you know where your new patients are actually coming from? Are you consistently tracking referral sources? Do you know which reports to run, what your benchmarks should be, and most importantlyโ€ฆ what kind of ROI youโ€™re getting from your marketing dollars?

Because having the phone ring isnโ€™t enough.
You want QUALITY orthodontic leadsโ€”not someone calling because theyโ€™re looking for an extraction or a root canal! ๐Ÿ˜‚

This is where I love connecting my clients with my friends over at Ortho Marketing.
Theyโ€™ve been in the orthodontic marketing space for years, theyโ€™re family-owned, and they bring that boutique, customized feel that I love for my Align My Practice clients. Itโ€™s not about throwing money at marketing and hoping something sticks. Itโ€™s about having a clear roadmap, understanding your data, attracting the right patients, and seeing the VALUE and ROI behind your investment.

And my clients who work with Ortho Marketing love them! ๐Ÿ™Œ

Want an introduction? Send me a DM and Iโ€™d be more than happy to personally connect you.

Letโ€™s make sure your marketing isnโ€™t just creating leadsโ€”itโ€™s creating the RIGHT opportunities for your practice. ๐Ÿงก

๐—š๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐—น๐—ฒ๐—ฎ๐—ฑ โ€” ๐˜๐—ต๐—ฒ๐˜† ๐—ถ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฒ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ๐˜€ ๐˜๐—ผ ๐—ด๐—ฟ๐—ผ๐˜„. โœจLeadership is about more than giving direction. Itโ€™s about...
10/12/2026

๐—š๐—ฟ๐—ฒ๐—ฎ๐˜ ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ๐˜€ ๐—ฑ๐—ผ๐—ปโ€™๐˜ ๐—ท๐˜‚๐˜€๐˜ ๐—น๐—ฒ๐—ฎ๐—ฑ โ€” ๐˜๐—ต๐—ฒ๐˜† ๐—ถ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฒ ๐—ผ๐˜๐—ต๐—ฒ๐—ฟ๐˜€ ๐˜๐—ผ ๐—ด๐—ฟ๐—ผ๐˜„. โœจ
Leadership is about more than giving direction. Itโ€™s about encouraging your team to learn, believe in their potential, and become better every day.
When you invest in your people, you help create a team that grows stronger together. ๐Ÿ’™
๐Ÿ’ฌ ๐—ช๐—ต๐—ผ ๐—ต๐—ฎ๐˜€ ๐—ถ๐—ป๐˜€๐—ฝ๐—ถ๐—ฟ๐—ฒ๐—ฑ ๐˜†๐—ผ๐˜‚ ๐˜๐—ผ ๐—ด๐—ฟ๐—ผ๐˜„ ๐—ฎ๐˜€ ๐—ฎ ๐—น๐—ฒ๐—ฎ๐—ฑ๐—ฒ๐—ฟ?

10/09/2026

Oh wowโ€”I had the BEST time as a guest on my new friend Martyโ€™s Best Ortho Podcast! ๐ŸŽ™๏ธ. Make sure to check out Martyโ€™s YouTube channel too!

https://www.youtube.com/watch?v=Him2BBPkFtQ&t=1342s
https://bestorthointown.com/podcast

We started out talking about TC conversion... and somehow ended up talking about just about EVERY role in the orthodontic practice! Leadership, systems, accountability, team development, the patient experienceโ€”we covered SO much!

If youโ€™d like to learn a little more about me, what we do at Align My Practice, and how I support orthodontists and their amazing teams to elevate in their roles, strengthen their systems, and grow their practices, check out our conversation!
๐ŸŽง Itโ€™s just under 40 minutesโ€”perfect for your drive to the office tomorrow!
Here you go!

Thanks so much, Marty, for the invite! It was so great getting to know you and chatting about all things ortho! ๐Ÿงก

10/07/2026

Happy Wisdom Wednesday! ๐Ÿงก

Letโ€™s talk about CULTURE.
Itโ€™s a buzzword we hear all the timeโ€”and yes, creating an amazing team culture is SO important. Your team needs to feel valued, appreciated, connected, and aligned around a shared purpose.

But what about your patient culture? ๐Ÿ‘€

And Iโ€™m not just talking about an amazing welcome or a fun debond celebration. What are you doing to create connection, fun, and memorable moments in the thick of treatment?

Want a solution? Let me brag on my friends over at Culturello! ๐Ÿ™Œ
They help practices infuse fun, authenticity, connection, and CULTURE into the experienceโ€”not only with your patients, but with your team and your professional referral partners, too.

Because the goal shouldnโ€™t just be a happy patient with a beautiful smile.
โœจ Turn those patients into brand ambassadors for LIFE.

Want to learn more? DM me โ€œCULTUREโ€ and Iโ€™d be happy to make an introduction!

๐—–๐—ผ๐—บ๐—ฝ๐—น๐—ถ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„๐˜€ ๐—ถ๐—ป๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐—ถ๐—ผ๐—ป. ๐—ข๐˜„๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„๐˜€ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด.When your team understands why a system matters, theyโ€™re...
10/05/2026

๐—–๐—ผ๐—บ๐—ฝ๐—น๐—ถ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„๐˜€ ๐—ถ๐—ป๐˜€๐˜๐—ฟ๐˜‚๐—ฐ๐˜๐—ถ๐—ผ๐—ป. ๐—ข๐˜„๐—ป๐—ฒ๐—ฟ๐˜€๐—ต๐—ถ๐—ฝ ๐—ณ๐—ผ๐—น๐—น๐—ผ๐˜„๐˜€ ๐˜‚๐—ป๐—ฑ๐—ฒ๐—ฟ๐˜€๐˜๐—ฎ๐—ป๐—ฑ๐—ถ๐—ป๐—ด.

When your team understands why a system matters, theyโ€™re more likely to take ownership, stay engaged, and be part of the process.

๐—š๐—ถ๐˜ƒ๐—ฒ ๐˜†๐—ผ๐˜‚๐—ฟ ๐˜๐—ฒ๐—ฎ๐—บ ๐˜๐—ต๐—ฒ ๐—ช๐—›๐—ฌ, ๐—ฎ๐—ป๐—ฑ ๐˜„๐—ฎ๐˜๐—ฐ๐—ต ๐˜๐—ต๐—ฒ๐—บ ๐—ผ๐˜„๐—ป ๐˜๐—ต๐—ฒ ๐—›๐—ข๐—ช.

๐Ÿ’ฌ Whatโ€™s one system your team could better understand?

A huge THANK YOU to Dr. Chung at  for your partnership and for investing in your incredible TCs โ€” Kathy, Amanda & Eva! ๐Ÿ™Œ...
10/01/2026

A huge THANK YOU to Dr. Chung at for your partnership and for investing in your incredible TCs โ€” Kathy, Amanda & Eva! ๐Ÿ™Œ

Dr. Chung wanted to empower his amazing TC team, and BOY were they on it! They brought so much energy, excitement, engagement and feedback to their customized TC Excellence Master Class. What an incredible day!

We are honored to partner with you and canโ€™t wait to watch this team continue to elevate! LETโ€™S GO! ๐Ÿš€

And three cheers for our Senior Consultant for always coaching with so much enthusiasm, passion and energy!

WHAT A DAY! ๐Ÿงก

09/30/2026

Happy Wisdom Wednesday! ๐Ÿงก

Your tip today? Come see me this weekend in beautiful Monterey at PCSO WOCON! ๐ŸŽค๐ŸŒŠ
Align My Practice is a proud sponsor this year, and Iโ€™m so honored to be speaking Saturday morning on:

Closing the Gaps: Streamlining Your Call โ†’ Consult and Consult โ†’ Contract Workflows
Weโ€™re talking about those little gaps in the new patient journey that can turn into missed opportunities, missed starts, and missed revenueโ€”and how to tighten up your systems from that very first phone call all the way to YES! ๐Ÿ™Œ

A huge thank you to my friends at Adit for sponsoring my lecture and allowing me to showcase some pretty amazing technology along the way!

And make sure you stop by the Align My Practice booth to say hi! ๐Ÿ‘‹ Weโ€™ve got a WOCON show special, some cool swag, and Iโ€™d absolutely love to see you!

See you in Monterey! ๐Ÿงก
Pacific Coast Society of Ortho Adit
https://www.pcsortho.org/annual-session/

Last week, Align My Practice Senior Consultant  had an AMAZING couple of days working via Zoom with this dynamic duo, He...
09/28/2026

Last week, Align My Practice Senior Consultant had an AMAZING couple of days working via Zoom with this dynamic duo, Heather & Camille, from โ€”one of our amazing VIP clients! ๐Ÿ’•๐Ÿ™Œ

These ladies completed our Orthodontic Insurance & Financials Mastery Course, and they were SO great to work with! Heather and Camille hold the roles of TC and Scheduling Coordinator, and theyโ€™re both stepping up to take ownership of the practiceโ€™s insurance and financial systems. We focused on building their confidence, strengthening their knowledge, and helping them truly OWN this part of their roles. ๐Ÿ’ช

From confidently communicating financials with patients to minimizing delinquent accounts, send and track claims, understanding reports, creating accountability, and maintaining healthy financial systemsโ€”we covered ALL the things! ๐Ÿ“Šโœจ

Ladies, thank you for showing up ready to learn, ask questions, and grow. We loved working with you and canโ€™t wait to continue supporting you as you implement these systems and build even more confidence! And thank you, , for leading another amazing training!

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