Headwaters Marketing & Innovation

Headwaters Marketing & Innovation Why wait years when we can help now? A long time ago I remember hearing a profound statement "Too bad business is not designed for people".

While our health is #1 we need to rebound enabling humanity, integrity, trust, inclusion, a culture for innovation & outstanding relevance.- all overdue - now crucial as success follows earned stakeholder significance. I always applied marketing as a bridge that on one side invested to understand how people defined trust and value and on the other side how to position organizations and all size co

mpanies to capitalize by delivering it. Needless to say, that approach defied conventional spin and hyperbole marketing that many still practice today. But now, in the midst of a major trust crisis, business has to be designed for people across internal and external factors and as one value connected ecosystem. I am among the pioneers of systems thinking and ecosystem scanning as been applying it for HP since 1990 under the radar yet spot on with what markets responded to 2X to 10X greater than all expectation. We have had 97% response rates to communications where most are pleased with a 1% response...why, because we took the time to shape a significant, honest value. Today after many decades of shaping leading edge, high impact marketing programs and continuing a lifelong passion to define value as value delivery "systems" that all benefit by supporting, we are in a rare position to advise companies no matter their level of expertise, to an even higher value and performance. We are redefining some system solutions to deliver that human-inspired, inclusive, dynamic path to building value, trust, growth and pride internally and externally. Rare...you can bet it is. But the bet I want you to make is that you can matter, you can adapt & thrive by being part of a business designed for people. We do not take on clients that are not interested in embracing the values driving change in this new economy. We also respect internal teams thus providing them a better path to shifting core skills into this new mindset that breeds value and success. We also understand the fallacy of disconnected functions, disconnected leadership, and isolated solutions as adding to business dysfunctionality, so we created a more naturally integrated model that is human-centric to apply and that clearly previews the organization that will matter hereon moving forward.

03/28/2023

Time for employers and employees to get woke about critical thinking and new leadership. The few that embrace it sooner, will raise the bar for all others.

03/16/2023

Great questions get greater answers now.

Get beyond the words to apply integrated actions.
12/30/2022

Get beyond the words to apply integrated actions.

This question is like asking “How would one advocate for a more open culture, innovation and stakeholder relevance?” They are all interdependently connected. The ultimate goal needs to be trust and stakeholder relevance.

Design and systems thinking with a conscious value creation compass whether as an individual or as a team are now t...
08/10/2022

Design and systems thinking with a conscious value creation compass whether as an individual or as a team are now the best roadmap to success.

Bill Van Eron Brand & Stakeholder Relevance Officer - Headwaters Marketing and Innovation, LLC

Everything that matters is part of a human system that needs to recognize and act on positive change. Whether you are a...
06/22/2022

Everything that matters is part of a human system that needs to recognize and act on positive change. Whether you are a leader in hibernation or an employee, the sooner you get it, the greater your outcomes will be as shared endeavors.

Bill Van Eron, Brand and Stakeholder Relevance, Headwaters Marketing & Innovation LLC

Opposing forces can reunite to shape and earn a more compelling future all around. The game has changed, so has how you ...
05/03/2022

Opposing forces can reunite to shape and earn a more compelling future all around. The game has changed, so has how you play it.
Trust, inspired inclusion, and high stakeholder regard also creates 10X to 200X higher revenues. Rethink your objections to embrace positive change today.

When customers and other stakeholders label any organization as being in it just for the money, low trust and low relevance almost certainly will follow. Decades of bottom line thinking have had a negative qualifying imp...

The opportunity to embrace positive change depends on how consciously your core values are shared.
03/16/2022

The opportunity to embrace positive change depends on how consciously your core values are shared.

Bill Van Eron, Brand & Stakeholder Relevance, Headwaters Marketing & Innovation LLC

While most in management may misinterpret and miss a major shift only those who act on now will benefit, I respect why m...
05/30/2021

While most in management may misinterpret and miss a major shift only those who act on now will benefit, I respect why management sees transformation as disruptive to current priorities, long, slow and expensive, thus a high risk. While, as one who did see and act on this seamlessly, well before all other large corporations, I feel good that my help is agile, timely & has always produced outstanding outcomes that now model a future, all can see as more compelling. An even simpler way to start is to recognize & inspire the power of good questions. Your basis for an empowering culture across a wider stakeholder diversity and attributes all can grow & apply further.

How often do you ask, get & answer questions is one indicator of your collective readiness?

Reflecting on the last several decades of limitations and reputations that affect stakeholder regard is a well overdue, ...
01/06/2021

Reflecting on the last several decades of limitations and reputations that affect stakeholder regard is a well overdue, yet powerful force for success through relevance. Drop all superficiality and embrace integrity and relevance all share in creating.

Bill Van Eron - Always On Brand, Leadership & Stakeholder Relevance - Headwaters Marketing and Innovation - Biz & Markets In Flow.

The more we understand and enable collective value, the more we will enjoy greater shared significance across all organi...
08/28/2020

The more we understand and enable collective value, the more we will enjoy greater shared significance across all organizations. Are you ready and able? The sooner you act with the right insights, we raise the bar on equality and success more support and share in.

Bill Van Eron - Compelling Biz Significance Advisory - Headwaters Marketing & Innovation

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