Two-Brain Business

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Two-Brain Business Two-Brain Business provides one-on-one mentoring for gym owners and fitness entrepreneurs.

10/16/2026

Derek Batman doubled his gym's monthly revenue from $20,000 to $40,000 within two years of joining Two-Brain Business.

But the biggest transformation wasn't just financial.

As the owner of Hardbat Athletics, Derek wanted to build a gym that could continue growing without requiring him to be there full time.

Through Two-Brain mentorship and the Tinker program, he learned how to become a stronger leader, navigate challenges with confidence and successfully manage two businesses at once.

Now, Derek has a more sustainable gym business, more freedom and less stress when challenges arise.

If you're ready to build a profitable gym that doesn't depend on you being there every day, learn more about Two-Brain mentorship and book a call: https://twobrainbusiness.com/book-a-call/

Full episode here: https://twobrain.co/genmanagerFBThink hiring a general manager is your ticket to working less? Think ...
10/15/2026

Full episode here: https://twobrain.co/genmanagerFB

Think hiring a general manager is your ticket to working less? Think again.

Chris Cooper made that exact assumption when he hired his first GM.But instead of freeing up his time, the hire created more work for him.

That's because hiring someone won't solve the problems you haven't fixed yourself. Before handing over the keys, your gym needs to prove it can support the expense. And even then, your GM shouldn't be responsible for growing your business.

The goal is to build a team that can maintain your standards while you focus on what's next.

10/14/2026

Hiring a general manager too early could actually make your gym LESS profitable.

According to Two-Brain founder Chris Cooper, hiring a GM should be one of the last steps you take to buy back your time, not the first.

Before making that hire, you should already be earning close to $100,000 a year from your gym and have systems in place for someone else to run.

In this episode of “Run a Profitable Gym,” Chris breaks down when to hire a GM, how to structure their pay and the five steps to training them to run your gym without you.

A great GM can give you your time back, but they can't fix a business that isn't profitable.

Full episode here: https://twobrain.co/genmanagerFB

Brian Bott runs three gyms generating over $1.5 million annually, and his hiring strategy might surprise you.Instead of ...
10/13/2026

Brian Bott runs three gyms generating over $1.5 million annually, and his hiring strategy might surprise you.

Instead of prioritizing coaching experience, he looks for personality, people skills and the ability to connect with members.

Then, he teaches the coaching skills.

Want to learn how Brian finds and develops great coaches? Watch the full episode here: https://twobrain.co/bottFB

10/12/2026

Hiring the wrong coach can cost your gym more than just money. It can cost you valuable time, disrupt your team and hold your business back.

So how do you build a team of coaches who actually want to stay?

Brian Bott runs three gyms in New Jersey that generate over $1.5 million in annual revenue, and some of his coaches have been with him for more than a decade.

In this episode of “Run a Profitable Gym,” Brian joins John Franklin to break down his approach to hiring, onboarding, compensation and retention.

He shares how to identify the right candidates, where to find great coaches and how to build a team that can maintain high standards as your gym grows.

If you're preparing to make your first hire or struggling to keep good coaches, this episode is for you: https://twobrain.co/bottFB

10/09/2026

When Erin Foster wanted to know how to run a successful gym, she went straight to someone who was already doing it.

She asked a gym owner whose business ran smoothly what their secret was.

Their advice? Join Two-Brain Business.

At the time, Erin knew very little about running a business, so she took that advice and turned to Two-Brain for guidance.

You do not have to figure out gym ownership through trial and error. You can learn from people who have already built successful gyms.

Ready to build a gym that runs smoothly? Learn more about Two-Brain mentors by booking a call here: https://twobrainbusiness.com/book-a-call/

Tres Kennedy nearly doubled his gym’s price, and his close rate barely changed.By offering more coaching instead of simp...
10/08/2026

Tres Kennedy nearly doubled his gym’s price, and his close rate barely changed.

By offering more coaching instead of simply more access, Tres increased his price from $150 to $285 for new members while improving retention, attendance and PT.
In this episode, John Franklin and Tres break down the change and role-play how to handle common sales objections.

Watch the full episode to learn how to charge what your coaching is worth and confidently handle pushback: https://twobrain.co/treskennedyFB

10/07/2026

Tres Kennedy thought $150 a month was about as much as people in his small Alabama town would pay for personal training and unlimited group classes.

He was wrong.

After changing the way he packaged and prescribed coaching, Tres nearly doubled his price. The shift didn’t just affect revenue. It changed his close rate, staff pay and retention.

In this episode of “Run a Profitable Gym,” John Franklin sits down with Tres to break down exactly what changed and how other gym owners can apply the same lessons.

Then they put it into practice.

John and Tres role-play a real sales consultation and work through three objections every gym owner has heard:

“I need to think about it.”
“That’s more than I expected.”
“I need to talk to my spouse.”

Learn how to price your coaching with confidence, handle objections without getting pushy and keep the sale moving when a prospect hesitates.

Link to the full episode here: https://twobrain.co/treskennedyFB

10/06/2026

Nearly 60% of gym owners say not earning enough is their biggest struggle.

So how can hiring someone actually help you make more money?

It comes down to hiring in the right order.

In this episode of “Run a Profitable Gym,” Chris Cooper explains how to calculate what your time is really worth, identify the first task you should hand off and make sure the time you buy back actually produces a return.

Because the goal is not to build a bigger payroll. The goal is to get low-value tasks off your plate so you can spend more time doing the work that grows your gym.

Chris also shares the first hire that taught him this lesson and explains why the job that feels most urgent might not be the one you should fill first.

The full episode here: https://twobrain.co/gymhireFB

We built a tool to show you exactly what a coach’s schedule needs to look like to go full-time at your gym.How much does...
10/05/2026

We built a tool to show you exactly what a coach’s schedule needs to look like to go full-time at your gym.

How much does your coach need to earn? What services will they deliver? How many sessions do they need each week? And what does your gym need to sell to make it work?

Two-Brain’s FREE Full-Time Coach Calculator helps you put real numbers behind the opportunity and build a path toward a sustainable coaching career.

Stop guessing what “full time” could look like at your gym.

Link here: https://twobrain.co/coachcalcFB

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1612 SE 12th St
Fort Lauderdale, FL
33316

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