Two-Brain Business

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Two-Brain Business

Two-Brain Business provides one-on-one mentoring for gym owners and fitness entrepreneurs.

09/02/2026

If Chris Cooper had to start a gym from scratch tomorrow, what would he do differently?

In this episode of “Run a Profitable Gym,” Chris Cooper and John Franklin build a gym from the ground up using everything Chris has learned from 30 years in the fitness industry.

They break down the decisions Chris would make about his coaching model, pricing, space, equipment, marketing and hiring.

Chris also shares the real numbers behind his plan. He explains how much he would spend on equipment, what he would charge, how he would find his first clients without paid ads and how many clients he would need to earn $50,000 in his first year.

If you are opening a gym today or wondering what you would change if you could start yours over, this episode will show you what a smarter gym launch could look like.

Watch the full conversation: https://twobrain.co/scratchFB

09/01/2026

After mentoring more than 3,500 gym owners, we see the same six bottlenecks again and again: too few clients, not paying yourself first, low ARM, poor retention, high expenses and a business that depends entirely on you.

The goal isn’t to work more hours or chase every new strategy. It’s to identify the biggest constraint in your business and fix that first.

Want to learn how to make $100,000 a year as a gym owner without working 60-hour weeks?

Click here for the FREE training guide: https://twobrain.co/100KresourceFB

08/31/2026

Most gym owners don't have a unique problem.

In fact, struggling gyms usually face one of 6 common problems:

✔️They don't have enough clients
✔️ They aren't paying themselves first
✔️ They aren't charging enough
✔️ They aren't keeping clients long enough
✔️ Their expenses are too high
✔️ They're trying to do everything themselves.

In this episode, Chris Cooper breaks down these 6 bottlenecks, shares the benchmarks gym owners should aim for and explains how to identify the problem that is costing you the most money right now.

Making six figures as a gym owner isn't about working harder or finding a secret strategy. It's about identifying the biggest bottleneck in your business and fixing it.

Full episode linked here: https://twobrain.co/100KFB

08/27/2026

Survey link here: https://twobrain.co/SOTIsurveryFB

Gym owners hear a lot of opinions about what is working and what isn’t, but opinions don’t tell you how your gym actually compares to the rest of the industry.

That’s why we created the State of the Industry Survey. The data helps us create better benchmarks so gym owners can make decisions based on facts instead of opinions.

The survey takes about 15 minutes, and your answers are completely anonymous. When you finish, you’ll also receive a custom Gym Report Card that shows how your gym compares to industry benchmarks.

The more gym owners who participate, the better the data becomes for everyone.

08/26/2026

Can Chris Cooper close a sale in 15 minutes with a prospect who’s actively trying to make it difficult?

John Franklin puts him to the test.

In this live, unscripted No Sweat Intro, John plays a busy parent with a recurring back injury, an unpredictable schedule and plenty of objections around commitment, cancellation and price.

Chris doesn’t push harder. He asks better questions.

He uncovers what John actually needs, prescribes a solution that addresses his concerns and handles every objection without discounting or backing away from the recommendation.

This is what consultative selling should look like: not convincing someone to buy, but coaching them toward the right decision.

Watch the full episode to see whether Chris can get the yes in 15 minutes: https://twobrain.co/roleplayFB

08/25/2026

Your prospect says, “I need to think about it.”

Now what?

Most gym owners either start talking too much, immediately offer a solution or let the prospect walk out with a “maybe.”

There’s a better way to handle it.

PAUSE. Ask another question. Figure out what’s actually behind the objection.
The same applies to “I’m too busy,” “It’s too expensive” and “I’ve tried everything.”

You don’t need a clever comeback. You need the right questions.

In this episode, John Franklin and Chris Cooper break down the PULSE method and show gym owners exactly how to handle common sales objections without turning the conversation into a high-pressure sales pitch.

Click here for the full episode: https://twobrain.co/objectionFB
& here for the scripts: https://twobrain.co/salescriptFB

08/24/2026

Gym owners hear the same objections all the time ...

“I need to think about it.”
“I’m too busy.”
“It’s too expensive.”

What you should note is that what they say first isn’t always the real objection. That’s why we use the PULSE framework: Pause, Understand, Locate, Solve and End with a decision.

In today’s episode, John Franklin and Chris Cooper break down how to use PULSE to handle the most common sales objections at your gym.

Full episode here: https://twobrain.co/objectionFB

08/21/2026

Seamus used to watch these bright spot videos and admits being skeptical …until he started working with Two-Brain!

He knows what it’s like to own a gym both with Two-Brain and without it. And when it comes to the difference, he puts it pretty simply:

“If you want to struggle and spend long hours, work really, really hard, stress quite a bit, and maybe survive, then don’t use them.”

But there’s another option.

“If you want to follow a system that works and that is proven …and you put in a lot of work as well, don’t get me wrong …then use Two-Brain.”

Two-Brain doesn’t remove the work of owning a gym. It gives that work direction with proven systems, mentorship and a path forward.

That’s the difference Seamus has experienced firsthand. You can too! Use the link in our bio to book a call.

08/20/2026

Reminder: The 2026 State of the Industry Survey is LIVE!

If you haven’t participated yet, now’s the time. Your data helps us build stronger industry benchmarks so gym owners can see exactly how their businesses stack up.

Plus, when you complete the survey, you’ll receive a custom Gym Report Card showing how your gym compares.

Click here to take it: https://twobrain.co/SOTIsurveryFB

Address

1612 SE 12th St
Fort Lauderdale, FL
33316

Website

http://www.twobrainbusiness.com/

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