09/17/2026
A company in Botswana called me in 2016 for coaching.
I almost declined because I got cheated years earlier by someone.
They wanted me to spend three days teaching their partners everything I knew about executive coaching.
I was reluctant to go.
Years earlier, I had taken another gig in Botswana and been cheated out of half my fees.
I had every reason to say no.
But my gut feeling told me to say yes.
At the time, my entire coaching philosophy had only lived in my head and client work.
No manual, no framework. 30 years and I never assembled anything.
So I sat down and built it.
What came out was a 600-page manual.
It was by no means perfect.
But the Botswana team found it valuable.
That manual became the foundation of the Intelligent Leadership® Executive Coaching Certification program, now with 750+ certified coaches across 55 countries.
If I had said no to that trip, my coach training program might not exist.
This is what the first dimension of the Intelligent Leadership®, Think Differently and Think Big, looks like in practice.
"Saying yes before no."
The most important moments in your career are usually the ones you are most tempted to say no to.
P.S. Sit with this question: What is the opportunity in front of you right now that you are about to dismiss?
- John