07/29/2026
Came for the fit check. 👗 Stayed for the insights. 📊
When Suzi Siegel (AKA Suzi Siegel) spotted a baby pink Metallica polo in an H&M window, it was an instant buy. But here’s what’s interesting: another shopper might discover that exact same shirt through TikTok, AI, a creator recommendation, or an online search.
That’s the reality brands are navigating today.
The apparel customer journey is no longer linear. Discovery, consideration, and purchase happen across connected digital and physical experiences, making it more important than ever to understand how influence moves—not just where transactions happen.
That’s why Tinuiti surveyed 1,000 U.S. apparel shoppers to uncover how inflation, AI-powered shopping, social video, and emerging trends like GLP-1 adoption are reshaping consumer behavior—and what those shifts mean for marketers making investment decisions across media, commerce, and retail.
The brands that win won’t simply optimize individual channels. They’ll build integrated strategies that connect every touchpoint to business growth.
Download Tinuiti’s 2026 Apparel Marketing Study to see what these shifts mean for your brand. Link in bio 🔗