Blas Giffuni

06/05/2026

I asked Google's AI Mode about Colombian football players on a Friday night.

It gave me a correct answer.

I pushed back on one detail.

It panicked.

It threw out EVERYTHING. Including the correct parts.

Then it told me Luis Díaz was still at Liverpool. He's been at Bayern Munich all season. He assisted Kane's goal in the DFB-Pokal final two weeks ago.

So I tested it: "So Díaz and Kane haven't played together?"

Gemini's response: "I completely panicked and contradicted myself. I am so sorry."

The AI wasn't corrected by facts. It was corrected by tone.

Now think about this: organizations are making million-dollar decisions based on AI outputs. Strategy. Hiring. Investments. Market research.

All on systems that can be talked out of a correct answer by skepticism.

This isn't a Gemini problem. ChatGPT, Claude, Perplexity. They all share the same limitation.

Every time you accept an AI answer without verifying it, you're voting. You're telling these companies that accuracy doesn't matter.

Your vote matters. Be critical. Verify. Push back.

Full breakdown on the Navigamo blog. https://www.navigamo.co/post/hallucination-by-gaslight-lucho-diaz-beats-gemini

A simple question about Colombian football players broke Google's AI Mode. Gemini hallucinated, contradicted itself, and named its own failure: Hallucination by Gaslight. Here's what that means for SEO and GEO.

05/05/2026

SEO is not a one-time thing! 🚀
Don't let your brand become invisible to search engines and LLMs. Your website and SEO need continuous investment to stay ahead. It's time to rethink your strategy! 💡

04/15/2026

I may be biased, but if you're in and an , or interested in learning more about for your business or career, the official launch of The AI Collective is the best networking event to attend today.

The AI Collective is now in West Palm Beach, and we're kicking things off with an Open Mic night. Whether you're building with AI, researching it, or just…

04/07/2026

⏳ El próximo miércoles. Falta una semana. ¡No te lo pierdas!

The AI Collective organiza su primera Open Mic Night en West Palm Beach, ¡y los cupos se están llenando rápido!

Esta es la comunidad para creadores de IA, emprendedores, investigadores y mentes curiosas de todo el sur de la Florida. Nos reuniremos en Sabor Latino en Boynton Beach para una noche de conversación, buena comida y compañía inmejorable.

🎤 Toma el micrófono. Comparte en qué estás trabajando o qué quieres aprender.
🍽️ Disfruta de una deliciosa comida y cócteles.
🚗 Ubicación conveniente justo a la salida de la I-95, con amplio estacionamiento gratuito — llegar es muy fácil.
🤝 Conéctate con más de 200,000 pioneros de la IA — comenzando aquí mismo en WPB.

📅 Miércoles, 15 de abril
📍 Sabor Latino, Boynton Beach
⚠️ El registro requiere aprobación — solicita tu lugar AHORA antes de que se cierre.

Regístrate en: https://luma.com/aic-we-4-16

04/07/2026

⏳ Next Wednesday. One week away. Don't miss it.

The AI Collective is hosting its first-ever Open Mic Night in West Palm Beach, and seats are filling up fast.

This is the community for AI builders, entrepreneurs, researchers, and curious minds across South Florida. We're gathering at Sabor Latino in Boynton Beach for a night of conversation, great food, and even better company.

🎤 Grab the mic. Share what you're working on or what you want to learn about.
🍽️ Enjoy amazing food and cocktails.
🚗 Conveniently located right off I-95 with plenty of free parking, so getting there is a breeze.
🤝 Connect with 200,000+ AI pioneers — starting right here in WPB.

📅 Wednesday, April 15th
📍 Sabor Latino, Boynton Beach
⚠️ Registration requires approval — request your spot NOW before it closes.
Register at: https://luma.com/aic-we-4-16

02/05/2026

What a great experience to chat about AI in the film industry with one of the best VFX supervisors in the industry.
Still Humans is my new podcast where we discuss the important role of humans in AI.

Is the "magic" of AI video ready for the big screen, or are we just looking at a hall of mirrors? Join your host Blas for a deep-dive conversation on the Sti...

01/14/2026

This was a fun interview about our new AI platform nemo.

Nemo is designed for accessibility, allowing users to create agents through written instructions, uploaded documents, and contextual guidance rather than code.

10/20/2025

𝗔 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 𝗶𝘀 𝗷𝘂𝘀𝘁 𝘁𝗲𝘅𝘁 𝗮𝗻𝗱 𝗶𝗺𝗮𝗴𝗲𝘀, 𝗿𝗶𝗴𝗵𝘁? 𝗪𝗥𝗢𝗡𝗚.
Here's what I see happening: Companies think they can survive on Instagram and LinkedIn alone.
They're building their entire digital presence on rented land.
👀 What happens when these platforms change their algorithm?
❌ When they decide your content doesn't matter anymore?
⚖️ When regulatory decisions impact their operations in your market?

You're screwed.

𝐘𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐢𝐬𝐧'𝐭 𝐞𝐱𝐩𝐞𝐧𝐬𝐢𝐯𝐞 – 𝐢𝐭'𝐬 𝐢𝐧𝐬𝐮𝐫𝐚𝐧𝐜𝐞. 𝐈𝐭'𝐬 𝐭𝐡𝐞 𝐨𝐧𝐥𝐲 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐬𝐬𝐞𝐭 𝐲𝐨𝐮 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐎𝐖𝐍.

Think of it like this:
→ Foundation first (hire someone who knows what they're doing)
→ Your message and value proposition next
→ Polish and wow factor last. Most people do this backward. They obsess over pretty designs before they nail their messaging.

Your website will outlive every social platform. It's what keeps you digitally visible for decades, not just until the next algorithm update.

Stop building your business on borrowed time.

10/01/2025

"Everybody with a laptop"
That's what a prospect told me when I asked about their target audience. 🤦‍♂️
If your website strategy is "anyone who can find us online," you're already failing.

Here's the uncomfortable truth: Most businesses can't clearly define who they're serving or what unique value they bring. They build websites for imaginary people instead of real humans with specific needs, pain points, and motivations.

Your website isn't a digital business card. It's a conversion machine that should speak directly to your ideal customer's situation.

Before you spend another dollar on web development, answer these questions:
• Who exactly are you serving?
• What specific problem are you solving for them?
• Why should they choose you over 47 other options?

Stop building websites for "everyone with a laptop." Start building for the person who desperately needs what you offer.

The difference between a website that converts and one that collects digital dust? Clarity of audience and value proposition.

What's your biggest challenge when defining your target audience?

09/16/2025

"SEO is the s**t we all want but no one understands."

That's what the shirt from my old SEO Bites podcast says, and it's brutally honest.

Every consultant tells you "you need SEO" because it's "free traffic."

Bull.

There's no such thing as free traffic. That "free" SEO traffic? It's actually costly as hell.

Why? Because effective SEO requires:
• Deep topical knowledge of your industry
• Copywriting that converts visitors into customers
• Great design that keeps people engaged
• Understanding your buyer's psychology and journey

You think throwing up a blog post with keywords gets you traffic? Maybe 10 years ago.

Today's SEO demands you become a subject matter expert, storyteller, designer, and psychologist all at once. That's expensive talent.

But here's what most people miss: SEO isn't just about Google anymore.

SEO is gathering ALL your digital assets - your website, LinkedIn, Instagram, Facebook, everything - and making sure systems (search engines AND LLMs) understand what you're saying and can deliver it to the right people.

Used to be search engines. Now it's ChatGPT, Claude, and others. Same concept, different players.

Stop thinking SEO is just keywords and backlinks. Start thinking digital asset optimization.

That's the real game.

P.S. Want one shirt? Hit me up.