09/18/2026
When your business is worth eight figures, your buyer is not the guy leaving corporate to buy a job. It is a fund with a checkbook and a thesis.
Here's the quick version:
π¦ Private equity firms buying platforms and add ons
π Search funds run by operators hunting one great company
πͺ Family offices looking for stable cash flow
π Strategic buyers acquiring for market share or capability
π€ Each type values your business a little differently
In the lower middle market, matching the right buyer type to your business is half the game. A private equity platform pays for growth and management depth. A strategic buyer pays for your reach, your customers, and the capabilities you already built. Knowing who should be at the table, and running a competitive process among them, is how you get a premium instead of a fair price. That is the work we do through Valorem Advisors.
Curious which buyer type fits your company? Let's talk it through.
valorembrokers.com