10/13/2026
Peak season used to be a Super Bowl: one weekend, all hands on deck. Now it’s the World Cup, and it stretches across most of Q4.
In the latest post in our How We Prepare for Peak series, Franklin Castro, Director of Client Experience, and Melissa Marotta, Head of Merchant Success, share how their teams get ready, from spending peak on the warehouse floor to planning for the viral moment before it happens.
“The common theme is proactive versus reactive. We’re assuming that the influencer is going to pick up your product and it’s going to go viral.”
Read the full post: https://hubs.ly/Q04B0dHL0