08/12/2026
Direct mail remains one of the most effective ways to break through digital clutter, but getting results takes more than dropping a piece in the mail.
In the latest issue of Paper Matters, Paul Bobnak shares seven practical tips to help marketers improve targeting, personalization, response rates and overall direct mail performance.
From audience targeting to campaign ex*****on, these insights can help turn every mailbox moment into a memorable one.
📬 Read the full article here: https://ow.ly/bSiX50Zz2Rs..