Sitkins Group, Inc.

Sitkins Group, Inc. Empowering independent insurance agencies to sell more, retain more, and earn more

For more than three decades, Sitkins Group has been helping agencies achieve goals most never thought possible. Our agency results coaches, Roger Sitkins and Brent Kelly, provide total insurance agency training through a comprehensive knowledge bank of tools, training programs, workshops, and networking events. We help transform agency leaders so you're focused on a clear pla

n to guide your team to financial success. The Sitkins coaches share a dedication to improving the independent insurance agency that is unparalleled. Our coaches have transformed the careers, and lives, of thousands of insurance producers and agency leaders. Let us help you find your path to Sell More, Retain More, Earn More and Lead More.

03/04/2026

Before you roll out your next “big idea,” ask yourself:
Does our culture support this behavior, or are we hoping process will fix what leadership hasn’t addressed yet?

That question stings a little. But it matters.

Too many insurance agency leaders try to install change:
New systems. New standards. New expectations.
And then wonder why it doesn’t stick.

The best agencies don’t install change, they lead alignment.
Because process doesn’t create belief.
Process reinforces what culture already supports.

And leadership? It comes down to one thing:
Growing and developing your #1 asset — your people.

In this week’s Agent Leader Podcast, Brent Kelly breaks down:

• Why process-first transformation fails
• The difference between installing change and leading alignment
• The cultural foundation required before ex*****on improves

If you’re serious about building your agency’s best version possible, this episode will challenge you in the right way.

Listen to the full episode https://www.sitkins.com/blog/culture-before-process-why-most-agency-changes-fail

Growth isn’t just about better strategy, it’s about having the right resources behind you.That’s why we launched the Sit...
02/26/2026

Growth isn’t just about better strategy, it’s about having the right resources behind you.

That’s why we launched the Sitkins Preferred Partner Network — a curated group of high-value vendors, tools, and service providers that help independent agencies move faster, operate smarter, and scale with confidence.

Here’s what this means for our members:
✅ Exclusive, negotiated benefits that save time and money
✅ Access to proven technology and marketing solutions
✅ Trusted partners aligned with elite agency performance
✅ More capacity to focus on clients, producers, and culture

Because high-performing agencies don’t try to build everything alone — they build the right ecosystem.

If you’re already in the Sitkins Network, jump in and explore the partners available to you.
If you’re not a member yet and you’re serious about becoming your Best Version Possible, let’s talk.

🔗 Read more: https://www.sitkins.com/blog/introducing-the-sitkins-preferred-partner-network

02/25/2026

Good companies have good people.
Great companies build great people.

In this clip, Brett Young breaks down why developing people is the ultimate competitive advantage - and how leaders who make others better become magnetic.

If your team isn’t progressing, your agency isn’t scaling.

Are your people more valuable because they work with you?

🎧 Full episode with Brent Kelly available now on our site, YouTube, iTunes, and more.

What if Roger Sitkins was available on demand, anytime you had a question?Now he is! (Well… AI-Roger, SAKU)SAKU gives yo...
02/12/2026

What if Roger Sitkins was available on demand, anytime you had a question?

Now he is! (Well… AI-Roger, SAKU)

SAKU gives you instant coaching on leadership, sales strategy, service standards, accountability, and growth — whenever you need it, without waiting for your next meeting.

It’s fast. It’s practical. And right now, non-members can try it free.

Test it out and see what happens when great coaching meets AI:

https://www.sitkins.com/blog/meet-saku-your-on-demand-roger-sitkins

02/11/2026

What separates high performers from everyone else?

In this episode of The Agent Leader Podcast, Marques Ogden shares a powerful lesson he learned early in his NFL career from Coach Jack Del Rio:
“Be your own CEO.”

Too often, professionals wait to be managed, motivated, or held accountable.
But high performers don’t wait.
- They own their standards.
- They take responsibility for their results.
- They run their role like they own the company — because in many ways, they do.

If you want to elevate your agency, your team, or your career, it starts with how you lead yourself.

🎧 Watch the full episode of The Agent Leader Podcast to hear how this mindset shift changes everything.

Most agencies don’t struggle because they lack ideas.They struggle because they lose focus.That’s why we introduced Remi...
01/23/2026

Most agencies don’t struggle because they lack ideas.
They struggle because they lose focus.

That’s why we introduced Reminders from Roger Sitkins—a members-only monthly video check-in for agency leaders inside The Sitkins Network.

This month’s reminder focuses on alignment—a critical driver of long-term agency success.

Members can watch now.
https://www.sitkins.com/blog/reminders-from-roger-a-monthly-coaching-check-in-for-agency-leaders

Curious about membership? Learn more https://www.sitkins.com/experience

01/19/2026

No matter your agency's size or stage, the challenges are often the same.
What makes the difference? Having the right coach and the right network behind you. That’s the power of The Sitkins Network.
Learn more at www.sitkins.com

01/14/2026

Most insurance agencies don’t stall because of the market.
They stall because of leadership assumptions.

When results are “pretty good,” it’s easy to assume leadership is good enough, too. But that assumption quietly creates a ceiling on growth, alignment, and performance.

🎙️ In the latest episode of the Agent Leader Podcast, Brent Kelly breaks down:
• Why good results can be misleading
• How leadership becomes the lid on agency growth
• The difference between accidental vs. intentional growth
• Why adding people doesn’t fix unclear standards or misalignment

If your agency’s growth feels harder than it should, this episode may reveal why.
🎧 Watch or listen here: https://www.sitkins.com/blog/leadership-growth or your preferred listening platforms.

Growth is optional.
Leadership is not.

Happy Birthday to Brent Kelly! Wishing you a great year ahead 🎉
01/12/2026

Happy Birthday to Brent Kelly! Wishing you a great year ahead 🎉

Address

5237 Summerlin Commons Boulevard Suite 107
Fort Myers, FL
33907

Telephone

+12393372555

Website

Alerts

Be the first to know and let us send you an email when Sitkins Group, Inc. posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Business

Send a message to Sitkins Group, Inc.:

Shortcuts

Share

Category