Mproven Digital Marketing

08/12/2020

Google will begin requiring documentation of user identity and geographic location for advertisers. Here's why and what's changing

02/24/2020

Don't know what your customers are typing into their search engines? We can help with that!

10/28/2019

"By looking at the performance of your past campaigns and ad-targeting efforts you can identify what has worked and what have not been your best methods."

By utilizing past data and predictive analytics, businesses can now generate better return on investment (ROI) and provide insights that can lead to effective business strategies and decisions within an organization, not just in the marketing department but across teams.

08/29/2019

"In 2020, eMarketer estimates that search will account for 47.3% of total retail digital ad spending." -SearchEngineJournal

A new report on retail digital ad spending in 2019 reveals that paid search is the fastest growing ad format.

04/26/2018

Your website content strategy should include a mix of content types. Some you may remove over time (i.e., out-of-date news, etc), but you should always have evergreen content that provides value to your readers, no matter when they read it.

Understanding evergreen content is important for search engine marketers and jobbing professional writers alike. In this post, we will explore evergreen

04/24/2018

It may be time to retire the term "Human Resources". Evernote has "people" not "resources", and they're more productive and more engaged.

Technology and data can help make work productive, fulfilling, supportive and inclusive when proclaiming company values only goes so far.

04/19/2018

Newsletters, and really, all email marketing, needs to grab and hold your readers' attention. You can't just keep doing the same things and hoping for good results. Is it time to update your strategy?

Create a newsletter so compelling people not only subscribe but look forward to receiving and reading it – Content Marketing Institute

04/17/2018

Your website might be built for greatness, but if no one can find it, how can it help drive your business? A couple of good tips for driving traffic - most importantly #2 regarding good content. This really should be the most prominent. Instead of "Take It Offline," "Take It Offsite" may have been better. But, still, good reinforcement of some things you should already know.

Boost your site's visitor rate with these smart moves.