Print Pointe

01/22/2026

Did you know that there are a multitude of ways to 'cut' a sticker? Check out this graphic to see what each option looks like. Not sure which is best for you? Contact us and we'll be happy to help!

01/16/2026

Let's talk color spaces! Have you heard of CMYK, RGB, and PMS? Are you wondering what each is and when to use them? In this post, we breakdown each color space and which ones are printing friendly. Have questions? Reach out! We love discussing color!

09/22/2025

Check out our new blog post to learn how to make sure your mailing list is in tip top shape!

Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or outdated list can lead to wasted res...

09/15/2025

Need any tips to help stay on schedule for your next mailer? Check out our new blog post!

Whether you are printing and sending direct mail only or integrating direct mail with other channels, marketing has many moving parts. The final “send” or “go live” is simply the last link in the chain. To ensure that the whole project stays on schedule, work backward to ensure each componen...

09/08/2025

Check out our new blog post!

When selling a product or service, the words you choose matter. It is not just what you say but how you say it. Whether you're fine-tuning a direct mail headline or crafting the subject line for an email, making subtle tweaks can make a huge difference.Let's look at three examples from MECLABS, a re...

08/27/2025

The core value Communicate, Collaborate, and Create (aka The Three C's) is very important in our day to day operations. The joy in our work comes from how our team turns ideas into action. With shared skills, knowledge, and passion, we welcome challenges and collaborate to find the best solutions. When clients say, “I have a crazy idea,” we thrive—transforming doubts into confident “Sure we can!” moments.

08/13/2025

The next core value I am introducing is Be Human. We are more than a business — we are people with emotions, experiences, and relationships. Our empathy and kindness set us apart from the corporate norm, whether comforting a customer in grief or encouraging a new coworker. By trusting our instincts and going the extra mile, we create meaningful connections and remind others they’re not alone.

08/11/2025

When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight phone numbers, payment information, discounts, and critical points in marketing ma...

08/04/2025

Curious about how to make your direct mail more impactful? Check out our new blog post for a few suggestions!

While we all know that personalizing your direct mail pieces can improve marketing results, the process can seem intimidating. What do you need to watch for? How can you make sure nothing goes wrong? Here are five tips for getting started on the right foot.1. Use the Right Data, Not Just More Data.M...

08/01/2025

What we do is all about the details, details, details! Beginning with the end in mind, we DIG DIG DIG to get the details needed to make our client’s projects successful. When our clients begin their print journery with us, we refer back to order history to fill in blanks, check the artwork specs, and ask what the intended use is for the finished piece is. By collecting all the details upfront & communicating them effectively to both the client and our team, we ensure a streamlined process from beginning to end. Our team wins as we anticipate and eradicate potential speed bumps, ease stress, and foster cohesion and confidence across the operation. Our clients in turn can rest easy, knowing we’ll deliver a final product or service that will meet or exceed their expectations every time, even with their most challenging projects.

07/28/2025

Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers again.1. Mix up envelope st...

07/24/2025

Versatility through Adaptability is what sets us apart from other printers. This is what drives us forward, opens our eyes to new opportunities, and allows us to help our clients and each other in ways we have not before. Earnestly research and problem solve before saying no, often times it is how we make the seemingly impossible, possible.